County profile · North Carolina
Greene County, NC market data
How Greene County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 20,700
- +1.3% since 2020
- Households
- 6,912
- Median household income
- $53,244
- +33.7% vs. 2015–2019, before inflation
- Median home value
- $117,400
- Jobs located here
- 4,734
- Highest market score
- 64
- Home repair trades, #392 of 2,057 scored counties
A site report maps the competitors on map listings around any address in Greene County by name and distance, and the households and spending within reach. Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Greene County has an estimated 20,700 people and 6,912 households. Population estimates put the population change in Greene County from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). Median household income in Greene County is $53,244, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.7%, before inflation.
Relative to the U.S., household spending in Greene County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (46).
Of the business types scored in Greene County, home repair companies (64), fast food and sandwich shops (64) and restaurants and cafes (64) have the highest Groundwork market scores. For home repair companies, that ranks #392 of 2,057 scored counties.
Against the U.S., map listings per household run highest for grocery and convenience stores (70% above the U.S. rate) and lowest for medical and dental practices (67% below the U.S. rate).
All 56 business types in Greene County
Highest Groundwork market score first. Each score compares Greene County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 64 | #392 of 2,057 | 5 | 7.2 | $3.3M | 135 | 4 |
| Fast food and sandwich shops | 64 | #568 of 2,222 | 5 | 7.2 | $4.1M | 133 | 5 |
| Restaurants and cafes | 64 | #588 of 2,405 | 38 | 55.0 | $535K | 144 | 15 |
| Insurance agencies | 63 | #679 of 2,272 | 7 | 10.1 | $2.7M | 214 | 9 |
| Gas stations | 62 | #649 of 2,358 | 7 | 10.1 | $3.1M | 131 | 11 |
| Doctors, dentists and clinics | 59 | #773 of 2,394 | 19 | 27.5 | $328K | 215 | 9 |
| Sit-down restaurants | 58 | #803 of 2,405 | 22 | 31.8 | $923K | 139 | 8 |
| Salons, barbers and spas | 57 | #767 of 2,385 | 11 | 15.9 | $452K | 212 | Under 3 |
| Auto repair and car care | 51 | #1,162 of 2,401 | 20 | 28.9 | $324K | 121 | 12 |
| Auto repair shops | 41 | #1,579 of 2,378 | 14 | 20.3 | $463K | 104 | 10 |
| Gyms, studios and classes | 34 | #1,666 of 2,088 | 5 | 7.2 | $619K | 94 | Under 3 |
| Tire shops | 27 | #1,293 of 1,530 | 5 | 7.2 | $1.3M | 52 | Under 3 |
| Convenience stores | 26 | #1,905 of 2,261 | 9 | 13.0 | $4M | 51 | Under 3 |
| Spas and skin care | 25 | #1,634 of 1,769 | 6 | 8.7 | $828K | 95 | Under 3 |
| Grocery stores | 21 | #1,872 of 2,070 | 8 | 11.6 | $4.6M | 49 | 4 |
| Grocery and convenience stores | 21 | #2,204 of 2,402 | 22 | 31.8 | $1.7M | 49 | 6 |
| Child care and preschools | 13 | #1,567 of 1,611 | 5 | 7.2 | $390K | 39 | 7 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 5.8 | $5.1M | 123 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 5.8 | $1.6M | 159 | 4 |
| Hair salons | Not scored | Not scored | 4 | 5.8 | $1.2M | 289 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.3 | $5.4M | 115 | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 4.3 | $2.8M | 166 | 11 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 4.3 | $1M | 51 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 4.3 | $1.6M | 178 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 2 | 2.9 | $5.2M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 2.9 | $10.2M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.9 | $3.2M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.9 | $535K | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 2.9 | $1.5M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.9 | $4.2M | Too few | 11 |
| Pizza | Not scored | Not scored | 2 | 2.9 | $10.2M | Too few | 5 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.9 | $3.1M | Too few | 5 |
| Real estate | Not scored | Not scored | 2 | 2.9 | Index only | Too few | 5 |
| Real estate agents and brokers | Not scored | Not scored | 2 | 2.9 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.4 | $5M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.4 | $6.5M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.4 | $10.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.4 | $16.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.4 | $6.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.4 | $8.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.4 | $4.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.4 | $16.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.4 | $4.7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Greene County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.5M | $937 | 98 |
| Gasoline and other fuels | $21.9M | $3,168 | 122 |
| Food away from home | $20.3M | $2,939 | 72 |
| Groceries | $36.4M | $5,271 | 83 |
| Personal care products and services | $5M | $719 | 72 |
| Child care and other personal services | $1.9M | $282 | 49 |
| Memberships, classes and admissions | $3.1M | $448 | 46 |
| Medical and dental services | $6.2M | $903 | 70 |
| Pets | $4.7M | $680 | 75 |
| Clothing, shoes and related services | $10.5M | $1,515 | 74 |
| Vehicle insurance | $18.8M | $2,725 | 139 |
| Home repairs, maintenance and insurance | $16.3M | $2,364 | 78 |
| Lawn care, cleaning and other household services | $8.4M | $1,211 | 86 |
| Rent and homeowner costs | $88.5M | $12,800 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Greene County
- Population, 2025 estimate
- 20,700+1.3% since 2020
- Households
- 6,912
- Median age
- 40.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 267 sq. mi.
- People per square mile
- 77
- Median household income
- $53,244+33.7% vs. 2015–2019, before inflation
- Average household income
- $62,162
- Median home value
- $117,400
- Jobs located here
- 4,734
- Daytime population
- 16,964Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Greene County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Lenoir County, NC54,919 people
- Pitt County, NC177,193 people
- Wayne County, NC118,652 people
- Wilson County, NC79,290 people
- Edgecombe County, NC48,736 people
- Jones County, NC9,302 people
- Nash County, NC96,216 people
- Beaufort County, NC44,499 people
Questions
How fast is Greene County, NC growing?
Population estimates put Greene County at 20,700 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 6,912 households. Median household income rose 33.7% from the 2015–2019 survey, before inflation.
How much do households in Greene County, NC spend?
Households in Greene County spend about $88.5M a year on rent and homeowner costs, $36.4M on groceries and $21.9M on gasoline and other fuels. Set against the U.S., households in Greene County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (46).
Which business types have the highest market scores in Greene County, NC?
The highest Groundwork market scores in Greene County are for home repair companies (64), fast food and sandwich shops (64) and restaurants and cafes (64). Greene County ranks #392 of 2,057 scored counties for home repair companies.
How does Greene County, NC compare with the U.S.?
The median household income in Greene County is $53,244 a year, 34% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $117,400, against $332,700 for the U.S. For its number of households, Greene County has the most map listings, relative to the U.S., for grocery and convenience stores (70% above the U.S. rate) and the fewest for medical and dental practices (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Greene County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Greene County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Greene County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.