County profile · North Carolina
Beaufort County, NC market data
How Beaufort County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 44,670
- 0.0% since 2020
- Households
- 19,385
- Median household income
- $58,357
- +29.1% vs. 2015–2019, before inflation
- Median home value
- $192,700
- Jobs located here
- 16,163
- Highest market score
- 69
- Pet businesses, #301 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Beaufort County by name and distance, and the households and spending within reach. Or open the report at the center of Beaufort County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Beaufort County has an estimated 44,670 people and 19,385 households. Population estimates show Beaufort County held about level from 2020 to 2025, against +3.1% for the U.S. Median household income in Beaufort County is $58,357, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.1%, before inflation.
Relative to the U.S., household spending in Beaufort County runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in Beaufort County, pet businesses (69), HVAC and plumbing companies (67) and home repair companies (67) have the highest Groundwork market scores. For pet businesses, that ranks #301 of 2,200 scored counties.
Beaufort County is part of the Washington area. Against the U.S., map listings per household run highest for convenience stores (74% above the U.S. rate) and lowest for dentists and orthodontists (53% below the U.S. rate).
All 56 business types in Beaufort County
Highest Groundwork market score first. Each score compares Beaufort County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 69 | #301 of 2,200 | 12 | 6.2 | $1.3M | 143 | 6 |
| HVAC and plumbing | 67 | #269 of 1,707 | 7 | 3.6 | $7M | 148 | 8 |
| Home repair trades | 67 | #285 of 2,057 | 12 | 6.2 | $4.1M | 169 | 18 |
| Pet grooming and boarding | 61 | #441 of 1,461 | 5 | 2.6 | $3M | 118 | 3 |
| Gas stations | 56 | #901 of 2,358 | 23 | 11.9 | $2.5M | 106 | 25 |
| Dentists and orthodontists | 54 | #779 of 1,886 | 12 | 6.2 | $1.6M | 163 | 11 |
| Landscaping and lawn care | 52 | #651 of 1,493 | 8 | 4.1 | $3.2M | 109 | 21 |
| Bakeries and dessert shops | 52 | #851 of 1,889 | 14 | 7.2 | $4.6M | 110 | 6 |
| Nail salons | 50 | #695 of 1,328 | 7 | 3.6 | $2.2M | 131 | 3 |
| Funeral homes | 48 | #763 of 1,472 | 8 | 4.1 | $409K | 60 | 4 |
| Fast food and sandwich shops | 48 | #1,204 of 2,222 | 19 | 9.8 | $3.4M | 110 | 36 |
| Chiropractors | 47 | #829 of 1,490 | 8 | 4.1 | $2.4M | 101 | 4 |
| Tire shops | 47 | #852 of 1,530 | 8 | 4.1 | $2.2M | 89 | 3 |
| Coffee shops and cafes | 47 | #1,138 of 2,063 | 18 | 9.3 | $3.6M | 96 | 6 |
| Real estate | 45 | #1,334 of 2,229 | 37 | 19.1 | Index only | 166 | 26 |
| Gyms, studios and classes | 44 | #1,347 of 2,088 | 19 | 9.8 | $593K | 90 | 5 |
| Child care and preschools | 43 | #1,000 of 1,611 | 8 | 4.1 | $893K | 89 | 11 |
| Pizza | 43 | #1,301 of 2,090 | 14 | 7.2 | $4.6M | 90 | 36 |
| Insurance agencies | 42 | #1,386 of 2,272 | 33 | 17.0 | $1.5M | 120 | 33 |
| Real estate agents and brokers | 42 | #1,463 of 2,176 | 36 | 18.6 | Index only | 136 | 14 |
| Lawn, cleaning and pest control | 40 | #1,262 of 1,771 | 19 | 9.8 | $1.3M | 80 | 28 |
| Restaurants and cafes | 40 | #1,606 of 2,405 | 171 | 88.2 | $374K | 101 | 77 |
| Sit-down restaurants | 40 | #1,622 of 2,405 | 90 | 46.4 | $711K | 107 | 34 |
| Hair salons | 40 | #1,661 of 2,339 | 46 | 23.7 | $333K | 77 | 4 |
| Clothing, shoes and laundry | 39 | #1,541 of 2,210 | 34 | 17.5 | $957K | 109 | 13 |
| Grocery stores | 38 | #1,439 of 2,070 | 20 | 10.3 | $5.4M | 58 | 6 |
| Spas and skin care | 37 | #1,354 of 1,769 | 14 | 7.2 | $1.1M | 125 | Under 3 |
| Physical therapy | 36 | #1,072 of 1,422 | 9 | 4.6 | $2.1M | 89 | 7 |
| Clothing and shoe stores | 36 | #1,531 of 2,087 | 26 | 13.4 | $1.3M | 98 | 13 |
| Salons, barbers and spas | 36 | #1,910 of 2,385 | 77 | 39.7 | $199K | 94 | 11 |
| Martial arts and dance studios | 35 | #1,030 of 1,334 | 6 | 3.1 | $1.9M | 93 | Under 3 |
| Gyms | 35 | #1,384 of 1,792 | 12 | 6.2 | $939K | 72 | 5 |
| Barbershops | 30 | #1,099 of 1,356 | 9 | 4.6 | $1.7M | 90 | Under 3 |
| Optometrists and eye care | 29 | #1,105 of 1,302 | 10 | 5.2 | $1.9M | 61 | 3 |
| Primary care and pediatrics | 29 | #1,390 of 1,656 | 12 | 6.2 | $1.6M | 90 | 36 |
| Grocery and convenience stores | 29 | #1,984 of 2,402 | 56 | 28.9 | $1.9M | 57 | 14 |
| Convenience stores | 28 | #1,857 of 2,261 | 27 | 13.9 | $4M | 51 | 8 |
| Doctors, dentists and clinics | 28 | #2,142 of 2,394 | 122 | 62.9 | $158K | 104 | 61 |
| Car washes and detailing | 24 | #1,318 of 1,451 | 11 | 5.7 | $1.6M | 64 | Under 3 |
| Auto repair and car care | 23 | #2,213 of 2,401 | 92 | 47.5 | $193K | 72 | 35 |
| Auto repair shops | 21 | #2,231 of 2,378 | 55 | 28.4 | $323K | 73 | 30 |
| Collision repair and body shops | 19 | #1,268 of 1,327 | 10 | 5.2 | $1.8M | 58 | 9 |
| Pest control | 16 | #680 of 699 | 7 | 3.6 | $3.6M | 36 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.1 | $6.4M | 100 | 7 |
| Veterinarians | Not scored | Not scored | 4 | 2.1 | $3.8M | 138 | 3 |
| Electricians | Not scored | Not scored | 3 | 1.5 | $16.4M | 136 | 10 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.5 | $5.9M | 43 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $16.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.0 | $16.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.0 | $24.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $11.3M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Beaufort County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.8M | $917 | 96 |
| Gasoline and other fuels | $58.2M | $3,001 | 116 |
| Food away from home | $64M | $3,300 | 81 |
| Groceries | $107.9M | $5,569 | 88 |
| Personal care products and services | $15.3M | $791 | 79 |
| Child care and other personal services | $7.1M | $369 | 63 |
| Memberships, classes and admissions | $11.3M | $582 | 59 |
| Medical and dental services | $19.3M | $993 | 77 |
| Pets | $15M | $776 | 85 |
| Clothing, shoes and related services | $32.5M | $1,678 | 82 |
| Vehicle insurance | $49.7M | $2,566 | 131 |
| Home repairs, maintenance and insurance | $49.1M | $2,535 | 84 |
| Lawn care, cleaning and other household services | $25.5M | $1,318 | 93 |
| Rent and homeowner costs | $266.1M | $13,727 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Beaufort County
- Population, 2025 estimate
- 44,6700.0% since 2020
- Households
- 19,385
- Median age
- 46.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 833 sq. mi.
- People per square mile
- 53
- Median household income
- $58,357+29.1% vs. 2015–2019, before inflation
- Average household income
- $78,141
- Median home value
- $192,700
- Jobs located here
- 16,163
- Daytime population
- 41,743Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Beaufort County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Beaufort County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Martin County, NC21,644 people
- Pitt County, NC177,193 people
- Washington County, NC10,812 people
- Pamlico County, NC12,390 people
- Craven County, NC102,612 people
- Bertie County, NC17,170 people
- Greene County, NC20,486 people
- Jones County, NC9,302 people
Questions
How fast is Beaufort County, NC growing?
Population estimates put Beaufort County at 44,670 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 19,385 households. Median household income rose 29.1% from the 2015–2019 survey, before inflation.
How much do households in Beaufort County, NC spend?
Households in Beaufort County spend about $266.1M a year on rent and homeowner costs, $107.9M on groceries and $64M on food away from home. Set against the U.S., households in Beaufort County spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in Beaufort County, NC?
The highest Groundwork market scores in Beaufort County are for pet businesses (69), HVAC and plumbing companies (67) and home repair companies (67). Beaufort County ranks #301 of 2,200 scored counties for pet businesses.
How does Beaufort County, NC compare with the U.S.?
The median household income in Beaufort County is $58,357 a year, 28% below the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $192,700, against $332,700 for the U.S. For its number of households, Beaufort County has the most map listings, relative to the U.S., for convenience stores (74% above the U.S. rate) and the fewest for dentists and orthodontists (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Beaufort County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Beaufort County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Beaufort County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Beaufort County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.