Beauty and personal care · County · North Carolina
Nail salons in Pitt County, NC
The nail salons in Pitt County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,015 of 1,328 scored counties
#51 of 72 scored counties in North Carolina
- Listings
- 56
- 15 chain locations (27%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $59.5M
- On personal care products and services · $799 a household
- Spending per listing
- $1.1M
- 36% below the U.S.
- Listings per 10k households
- 7.5
- 25% above the U.S.
- Population, 2025
- 182,936
- +5.4% since 2020
See the nail salons around any address in Pitt County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, Pitt County has a Groundwork market score of 37 (lower middle): #1,015 of 1,328 scored counties and #51 of 72 scored counties in North Carolina. That puts it in the bottom quarter of counties.
At $799 per household (20% below the U.S. average), households in Pitt County spend about $59.5M a year on personal care products and services. That works out to $1.1M per salon, 36% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Pitt County has 56 nail salons on map listings as of September 2026. Of those, 15 are chain locations, or 27%, against 27% across the U.S. That comes to 7.5 for every 10,000 households, 25% above the U.S. rate of 6.0.
In 2023, official counts showed 14 businesses with payroll in Pitt County classed as nail salons. That is one for every 5,324 households, against one for every 3,754 across the U.S. Population estimates put the population change in Pitt County from 2020 to 2025 at +5.4%, faster than the U.S. (+3.1%).
How Pitt County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pitt County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 6.4 | 6.0 |
| Spending per listing | $1.1M | $1.4M | $1.7M |
| Households per official establishment | 5,324 | 7,513 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +55.7% | +23.2% |
| Population growth, 2020–2025 | +5.4% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $799 | $897 | $1,005 |
| Median household income | $58,188 | $72,388 | $80,734 |
| Groundwork market score | 37 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 14
- Employees, 2023
- 48
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 192Businesses with no payroll
- Map listings, September 2026
- 5615 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Pitt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pitt County
- Population, 2025 estimate
- 182,936+5.4% since 2020
- Households
- 74,533
- Median age
- 35.8
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 652 sq. mi.
- People per square mile
- 272
- Median household income
- $58,188+22.7% vs. 2015–2019, before inflation
- Average household income
- $80,802
- Median home value
- $208,900
- Jobs located here
- 82,213
- Daytime population
- 183,443Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pitt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for nail salons, numbered among those based in North Carolina, with Pitt County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 88 | 11 | 3.3 | $3.1M | +11.0% | #7 of 1,328 |
| 2Orange County, NC | 87 | 18 | 3.1 | $3.3M | +6.1% | #12 of 1,328 |
| 3Franklin County, NC | 75 | 9 | 3.2 | $2.8M | +18.8% | #85 of 1,328 |
| 4Lincoln County, NC | 74 | 18 | 4.9 | $1.9M | +13.2% | #110 of 1,328 |
| 5Davie County, NC | 69 | 7 | 4.1 | $2.3M | +6.9% | #177 of 1,328 |
| 6Henderson County, NC | 68 | 17 | 3.3 | $2.6M | +5.0% | #191 of 1,328 |
| 7Johnston County, NC | 67 | 40 | 4.7 | $2M | +17.9% | #219 of 1,328 |
| 8Brunswick County, NC | 67 | 38 | 5.5 | $1.6M | +26.5% | #228 of 1,328 |
| 9Union County, NC | 66 | 51 | 6.1 | $1.8M | +11.7% | #251 of 1,328 |
| 10Rowan County, NC | 65 | 21 | 3.6 | $2.3M | +5.6% | #267 of 1,328 |
| 51Pitt County, NC | 37 | 56 | 7.5 | $1.1M | +5.4% | #1,015 of 1,328 |
Other business types in Pitt County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas33
- Hair salons42
- Barbershops28
- Nail salons37
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Pitt County, NC?
Map listings as of September 2026 show 56 nail salons in Pitt County. 15 of them (27%) are chain locations. The listings count nail salons. Official counts show 14 businesses with payroll classed as nail salons in 2023. Official counts list 192 one-person businesses without payroll.
How much do households in Pitt County, NC spend on personal care products and services?
About $59.5M a year, or $799 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 56 nail salons on map listings, it comes to $1.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 74,533 households in Pitt County and national spending patterns by income.
How does Pitt County, NC compare with the U.S. for nail salons?
Pitt County has 7.5 nail salons per 10,000 households, 25% above the U.S. rate of 6.0. Spending per salon is $1.1M, 36% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Pitt County would have about 36, against 56 on map listings. There is one business with payroll in the industry for every 5,324 households, against one for every 3,754 across the U.S.
How fast is Pitt County, NC growing?
Population estimates put Pitt County at 182,936 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 74,533 households. Median household income in Pitt County is $58,188, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pitt County scores 37 for nail salons (lower middle), #1,015 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pitt County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Pitt County
Screening a site or an acquisition in Pitt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.