County profile · North Carolina
Martin County, NC market data
Population, household spending and competition for 56 business types in Martin County, each scored against other counties.
- Population, 2025
- 21,601
- −1.6% since 2020
- Households
- 9,502
- Median household income
- $48,578
- +21.2% vs. 2015–2019, before inflation
- Median home value
- $109,700
- Jobs located here
- 6,663
- Highest market score
- 63
- Real estate, #429 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Martin County by name and distance, and the households and spending within reach. Or open the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 21,601 people live in Martin County, in 9,502 households. Population estimates put the population change in Martin County from 2020 to 2025 at −1.6%, against +3.1% for the U.S. The median household income in Martin County is $48,578 a year, 40% below the U.S. median of $80,734. That rose 21.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Martin County spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (50).
The highest Groundwork market scores in Martin County are for real estate businesses (63), real estate agents and brokers (59) and dentists and orthodontists (53). Martin County ranks #429 of 2,229 scored counties for real estate businesses.
For its number of households, Martin County has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for medical and dental practices (45% below the U.S. rate).
All 56 business types in Martin County
Highest Groundwork market score first. Each score compares Martin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 63 | #429 of 2,229 | 6 | 6.3 | Index only | 472 | 4 |
| Real estate agents and brokers | 59 | #575 of 2,176 | 6 | 6.3 | Index only | 375 | 4 |
| Dentists and orthodontists | 53 | #814 of 1,886 | 6 | 6.3 | $1.5M | 150 | 3 |
| Gas stations | 51 | #1,108 of 2,358 | 11 | 11.6 | $2.6M | 107 | 13 |
| Insurance agencies | 49 | #1,136 of 2,272 | 16 | 16.8 | $1.5M | 121 | 9 |
| Home repair trades | 48 | #1,113 of 2,057 | 9 | 9.5 | $2.5M | 103 | 10 |
| Auto repair shops | 48 | #1,293 of 2,378 | 20 | 21.0 | $421K | 95 | 3 |
| Clothing and shoe stores | 46 | #1,181 of 2,087 | 9 | 9.5 | $1.6M | 128 | 3 |
| Auto repair and car care | 46 | #1,394 of 2,401 | 35 | 36.8 | $241K | 90 | 5 |
| Clothing, shoes and laundry | 43 | #1,370 of 2,210 | 14 | 14.7 | $1M | 119 | 3 |
| HVAC and plumbing | 41 | #1,159 of 1,707 | 5 | 5.3 | $4.5M | 95 | 7 |
| Salons, barbers and spas | 41 | #1,672 of 2,385 | 30 | 31.6 | $230K | 108 | 3 |
| Doctors, dentists and clinics | 39 | #1,708 of 2,394 | 44 | 46.3 | $202K | 132 | 18 |
| Coffee shops and cafes | 38 | #1,457 of 2,063 | 6 | 6.3 | $4.7M | 128 | Under 3 |
| Restaurants and cafes | 37 | #1,729 of 2,405 | 77 | 81.0 | $368K | 99 | 33 |
| Hair salons | 28 | #2,068 of 2,339 | 16 | 16.8 | $431K | 100 | Under 3 |
| Fast food and sandwich shops | 26 | #1,945 of 2,222 | 13 | 13.7 | $2.2M | 71 | 17 |
| Funeral homes | 25 | #1,326 of 1,472 | 7 | 7.4 | $214K | 31 | 3 |
| Grocery stores | 25 | #1,776 of 2,070 | 9 | 9.5 | $5.6M | 60 | 4 |
| Pizza | 24 | #1,925 of 2,090 | 10 | 10.5 | $2.8M | 56 | 17 |
| Sit-down restaurants | 24 | #2,218 of 2,405 | 50 | 52.6 | $567K | 85 | 16 |
| Car washes and detailing | 20 | #1,363 of 1,451 | 5 | 5.3 | $1.7M | 67 | Under 3 |
| Pet businesses | 20 | #2,106 of 2,200 | 12 | 12.6 | $547K | 62 | Under 3 |
| Grocery and convenience stores | 14 | #2,308 of 2,402 | 31 | 32.6 | $1.6M | 48 | 9 |
| Veterinarians | 13 | #1,449 of 1,485 | 5 | 5.3 | $1.3M | 48 | Under 3 |
| Convenience stores | 13 | #2,157 of 2,261 | 17 | 17.9 | $2.9M | 37 | 5 |
| Nail salons | 12 | #1,292 of 1,328 | 7 | 7.4 | $985K | 59 | 3 |
| Optometrists and eye care | 6 | #1,290 of 1,302 | 7 | 7.4 | $1.3M | 40 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 4.2 | $1.7M | 91 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 4.2 | $1.2M | 176 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.2 | $2.9M | 173 | 4 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 4.2 | $2.2M | 124 | 7 |
| Tire shops | Not scored | Not scored | 4 | 4.2 | $2.1M | 84 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 3.2 | $1.5M | 119 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.2 | $3M | 123 | 8 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.2 | $7.5M | 89 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 2.1 | $14.2M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.1 | $1.4M | Too few | 6 |
| Laundromats | Not scored | Not scored | 2 | 2.1 | $7.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.1 | $5.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.1 | $3.3M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.1 | $3.4M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.1 | $8.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.1 | $8.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.1 | $14.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.1 | $22.5M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $11.6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.1 | $11.6M | Too few | 4 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.1 | $4.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $6.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Martin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.4M | $887 | 93 |
| Gasoline and other fuels | $28.1M | $2,960 | 114 |
| Food away from home | $28.3M | $2,983 | 73 |
| Groceries | $50M | $5,267 | 83 |
| Personal care products and services | $6.9M | $726 | 72 |
| Child care and other personal services | $2.9M | $303 | 52 |
| Memberships, classes and admissions | $4.6M | $489 | 50 |
| Medical and dental services | $8.9M | $933 | 72 |
| Pets | $6.6M | $691 | 76 |
| Clothing, shoes and related services | $14.6M | $1,539 | 75 |
| Vehicle insurance | $24.3M | $2,554 | 131 |
| Home repairs, maintenance and insurance | $22.5M | $2,372 | 79 |
| Lawn care, cleaning and other household services | $11.6M | $1,222 | 86 |
| Rent and homeowner costs | $122.7M | $12,913 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Martin County
- Population, 2025 estimate
- 21,601−1.6% since 2020
- Households
- 9,502
- Median age
- 45.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 456 sq. mi.
- People per square mile
- 47
- Median household income
- $48,578+21.2% vs. 2015–2019, before inflation
- Average household income
- $65,879
- Median home value
- $109,700
- Jobs located here
- 6,663
- Daytime population
- 18,494Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Martin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Bertie County, NC17,170 people
- Beaufort County, NC44,499 people
- Pitt County, NC177,193 people
- Washington County, NC10,812 people
- Edgecombe County, NC48,736 people
- Chowan County, NC13,836 people
- Hertford County, NC19,908 people
- Greene County, NC20,486 people
Questions
How fast is Martin County, NC growing?
Population estimates put Martin County at 21,601 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 9,502 households. Against the 2015–2019 survey, median household income rose 21.2%, before inflation.
How much do households in Martin County, NC spend?
Households in Martin County spend about $122.7M a year on rent and homeowner costs, $50M on groceries and $28.3M on food away from home. Relative to the U.S., household spending in Martin County runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (50).
Which business types have the highest market scores in Martin County, NC?
Of the business types scored in Martin County, real estate businesses (63), real estate agents and brokers (59) and dentists and orthodontists (53) have the highest Groundwork market scores. For real estate businesses, that ranks #429 of 2,229 scored counties.
How does Martin County, NC compare with the U.S.?
Median household income in Martin County is $48,578, 40% below the U.S. median of $80,734. The population fell 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $109,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for medical and dental practices (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Martin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Martin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Martin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.