County profile · North Carolina
Lenoir County, NC market data
How Lenoir County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 55,837
- +1.4% since 2020
- Households
- 23,351
- Median household income
- $45,143
- +14.6% vs. 2015–2019, before inflation
- Median home value
- $120,500
- Jobs located here
- 29,615
- Highest market score
- 65
- Chiropractors, #320 of 1,490 scored counties
A site report maps the competitors on map listings around any address in Lenoir County by name and distance, and the households and spending within reach. Or open the report at the center of Lenoir County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lenoir County has an estimated 55,837 people and 23,351 households. Between 2020 and 2025, the population of Lenoir County grew 1.4%, slower than the U.S. (+3.1%). Median household income in Lenoir County is $45,143, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.6%, before inflation.
Relative to the U.S., household spending in Lenoir County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (48).
Of the business types scored in Lenoir County, chiropractors (65), real estate agents and brokers (60) and real estate businesses (56) have the highest Groundwork market scores. For chiropractors, that ranks #320 of 1,490 scored counties.
Lenoir County is part of the Kinston area. Against the U.S., map listings per household run highest for funeral homes (2.9 times the U.S. rate) and lowest for real estate agents and brokers (68% below the U.S. rate).
All 56 business types in Lenoir County
Highest Groundwork market score first. Each score compares Lenoir County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 65 | #320 of 1,490 | 5 | 2.1 | $4.3M | 179 | 3 |
| Real estate agents and brokers | 60 | #546 of 2,176 | 23 | 9.8 | Index only | 236 | 9 |
| Real estate | 56 | #760 of 2,229 | 32 | 13.7 | Index only | 214 | 16 |
| Physical therapy | 55 | #572 of 1,422 | 5 | 2.1 | $4.3M | 178 | Under 3 |
| Coffee shops and cafes | 54 | #839 of 2,063 | 14 | 6.0 | $4.9M | 132 | 9 |
| Property management | 51 | #423 of 910 | 5 | 2.1 | Index only | 107 | 3 |
| Car washes and detailing | 51 | #699 of 1,451 | 8 | 3.4 | $2.4M | 97 | 3 |
| Insurance agencies | 51 | #1,084 of 2,272 | 39 | 16.7 | $1.4M | 114 | 22 |
| Pet grooming and boarding | 50 | #725 of 1,461 | 6 | 2.6 | $2.7M | 105 | Under 3 |
| Bakeries and dessert shops | 46 | #1,072 of 1,889 | 16 | 6.9 | $4.3M | 103 | 9 |
| Sit-down restaurants | 42 | #1,551 of 2,405 | 110 | 47.1 | $623K | 94 | 26 |
| Roofing and gutters | 41 | #786 of 1,177 | 6 | 2.6 | $9M | 106 | 6 |
| Funeral homes | 41 | #961 of 1,472 | 14 | 6.0 | $268K | 40 | 5 |
| Spas and skin care | 40 | #1,233 of 1,769 | 14 | 6.0 | $1.2M | 136 | Under 3 |
| Salons, barbers and spas | 39 | #1,794 of 2,385 | 100 | 42.8 | $166K | 78 | 4 |
| Landscaping and lawn care | 38 | #1,076 of 1,493 | 15 | 6.4 | $1.9M | 64 | 20 |
| Restaurants and cafes | 38 | #1,698 of 2,405 | 198 | 84.8 | $346K | 93 | 83 |
| House cleaning | 37 | #652 of 847 | 7 | 3.0 | $4M | 63 | 8 |
| Pet businesses | 37 | #1,639 of 2,200 | 28 | 12.0 | $573K | 65 | 11 |
| Clothing, shoes and laundry | 36 | #1,662 of 2,210 | 42 | 18.0 | $851K | 97 | 14 |
| Collision repair and body shops | 34 | #1,019 of 1,327 | 9 | 3.9 | $2.2M | 70 | 6 |
| Primary care and pediatrics | 34 | #1,296 of 1,656 | 13 | 5.6 | $1.6M | 92 | 33 |
| HVAC and plumbing | 34 | #1,399 of 1,707 | 16 | 6.9 | $3.4M | 71 | 18 |
| Lawn, cleaning and pest control | 34 | #1,459 of 1,771 | 25 | 10.7 | $1.1M | 67 | 31 |
| Gas stations | 34 | #1,836 of 2,358 | 50 | 21.4 | $1.3M | 55 | 30 |
| Doctors, dentists and clinics | 34 | #1,925 of 2,394 | 131 | 56.1 | $163K | 107 | 55 |
| Clothing and shoe stores | 33 | #1,623 of 2,087 | 33 | 14.1 | $1.1M | 85 | 14 |
| Pizza | 31 | #1,757 of 2,090 | 19 | 8.1 | $3.6M | 71 | 47 |
| Martial arts and dance studios | 30 | #1,149 of 1,334 | 16 | 6.9 | $692K | 34 | 3 |
| Dentists and orthodontists | 30 | #1,638 of 1,886 | 24 | 10.3 | $892K | 91 | 16 |
| Nail salons | 28 | #1,162 of 1,328 | 11 | 4.7 | $1.5M | 90 | Under 3 |
| Gyms | 28 | #1,553 of 1,792 | 24 | 10.3 | $461K | 35 | 5 |
| Gyms, studios and classes | 26 | #1,895 of 2,088 | 40 | 17.1 | $277K | 42 | 8 |
| Home repair trades | 26 | #1,912 of 2,057 | 30 | 12.8 | $1.8M | 74 | 47 |
| Fast food and sandwich shops | 26 | #1,951 of 2,222 | 33 | 14.1 | $2.1M | 68 | 47 |
| Convenience stores | 25 | #1,925 of 2,261 | 27 | 11.6 | $4.5M | 57 | 14 |
| Veterinarians | 23 | #1,336 of 1,485 | 13 | 5.6 | $1.2M | 45 | 8 |
| Grocery stores | 22 | #1,845 of 2,070 | 25 | 10.7 | $4.9M | 52 | 13 |
| Child care and preschools | 21 | #1,467 of 1,611 | 12 | 5.1 | $582K | 58 | 19 |
| Grocery and convenience stores | 21 | #2,195 of 2,402 | 61 | 26.1 | $2M | 59 | 27 |
| Auto repair shops | 21 | #2,234 of 2,378 | 64 | 27.4 | $304K | 68 | 33 |
| Electricians | 20 | #1,095 of 1,160 | 8 | 3.4 | $6.7M | 56 | 23 |
| Tire shops | 19 | #1,407 of 1,530 | 15 | 6.4 | $1.3M | 52 | 8 |
| Auto repair and car care | 19 | #2,288 of 2,401 | 109 | 46.7 | $179K | 67 | 46 |
| Hair salons | 17 | #2,261 of 2,339 | 57 | 24.4 | $292K | 68 | Under 3 |
| Barbershops | 15 | #1,273 of 1,356 | 17 | 7.3 | $978K | 52 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 1.7 | $8.9M | 57 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.7 | Index only | 190 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.7 | $5.4M | 171 | 3 |
| Pet stores | Not scored | Not scored | 4 | 1.7 | $4M | 89 | 3 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $11.9M | 95 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.3 | $9.4M | 92 | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $9.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in Lenoir County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.5M | $834 | 87 |
| Gasoline and other fuels | $65.1M | $2,788 | 107 |
| Food away from home | $68.6M | $2,937 | 72 |
| Groceries | $121.5M | $5,204 | 82 |
| Personal care products and services | $16.6M | $712 | 71 |
| Child care and other personal services | $7M | $299 | 52 |
| Memberships, classes and admissions | $11.1M | $474 | 48 |
| Medical and dental services | $21.4M | $916 | 71 |
| Pets | $16.1M | $688 | 76 |
| Clothing, shoes and related services | $35.8M | $1,531 | 75 |
| Vehicle insurance | $56M | $2,397 | 123 |
| Home repairs, maintenance and insurance | $53.9M | $2,307 | 76 |
| Lawn care, cleaning and other household services | $28.2M | $1,207 | 85 |
| Rent and homeowner costs | $296.5M | $12,697 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lenoir County
- Population, 2025 estimate
- 55,837+1.4% since 2020
- Households
- 23,351
- Median age
- 41.6
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 399 sq. mi.
- People per square mile
- 138
- Median household income
- $45,143+14.6% vs. 2015–2019, before inflation
- Average household income
- $65,291
- Median home value
- $120,500
- Jobs located here
- 29,615
- Daytime population
- 59,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lenoir County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lenoir County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Greene County, NC20,486 people
- Wayne County, NC118,652 people
- Jones County, NC9,302 people
- Pitt County, NC177,193 people
- Duplin County, NC49,335 people
- Craven County, NC102,612 people
- Wilson County, NC79,290 people
- Onslow County, NC207,906 people
Questions
How fast is Lenoir County, NC growing?
Population estimates put Lenoir County at 55,837 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 23,351 households. Median household income rose 14.6% from the 2015–2019 survey, before inflation.
How much do households in Lenoir County, NC spend?
Households in Lenoir County spend about $296.5M a year on rent and homeowner costs, $121.5M on groceries and $68.6M on food away from home. Set against the U.S., households in Lenoir County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (48).
Which business types have the highest market scores in Lenoir County, NC?
The highest Groundwork market scores in Lenoir County are for chiropractors (65), real estate agents and brokers (60) and real estate businesses (56). Lenoir County ranks #320 of 1,490 scored counties for chiropractors.
How does Lenoir County, NC compare with the U.S.?
The median household income in Lenoir County is $45,143 a year, 44% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $120,500, against $332,700 for the U.S. For its number of households, Lenoir County has the most map listings, relative to the U.S., for funeral homes (2.9 times the U.S. rate) and the fewest for real estate agents and brokers (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Lenoir County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lenoir County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Lenoir County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lenoir County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.