Food and drink · County · North Carolina
Sit-down restaurants in Pitt County, NC
Competitor counts, household spending and official business counts for sit-down restaurants in Pitt County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,553 of 2,405 scored counties
#67 of 96 scored counties in North Carolina
- Listings
- 401
- 152 chain locations (38%)
- Official establishments
- 139
- +6.1% since 2019
- Household spending a year
- $248.5M
- On food away from home · $3,334 a household
- Spending per listing
- $620K
- 7% below the U.S.
- Listings per 10k households
- 53.8
- 12% below the U.S.
- Population, 2025
- 182,936
- +5.4% since 2020
See the sit-down restaurants around any address in Pitt County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Pitt County comes to about $248.5M a year: $3,334 per household, 18% below the U.S. average. That works out to $620K per restaurant, 7% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
Pitt County has 401 sit-down restaurants on map listings as of September 2026. Of those, 152 are chain locations, or 38%, against 29% across the U.S. Per 10,000 households, that is 53.8, 12% below the U.S. rate of 61.3.
In 2023, official counts showed 139 businesses with payroll in Pitt County classed as full-service restaurants, up 6.1% from 2019. That is one for every 536 households, against one for every 500 across the U.S. Official counts also show 15 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $1.1M have gone to businesses classed as full-service restaurants in Pitt County.
Population estimates show Pitt County grew 5.4% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for sit-down restaurants in Pitt County is 42 (lower middle), #1,553 of 2,405 scored counties and #67 of 96 scored counties in North Carolina.
How Pitt County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pitt County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.8 | 53.3 | 61.3 |
| Spending per listing | $620K | $709K | $664K |
| Households per official establishment | 536 | 501 | 500 |
| Official establishment growth, 2019–2023 | +6.1% | +6.8% | +1.5% |
| Population growth, 2020–2025 | +5.4% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,334 | $3,776 | $4,070 |
| Median household income | $58,188 | $72,388 | $80,734 |
| Groundwork market score | 42 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 131 → 139+6.1% over the period
- Employees, 2023
- 3,788
- Annual payroll, 2023
- $67.2M
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 401152 chain locations
- Listings at the U.S. rate for this spending
- 374The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.1M
SBA-backed loans to businesses classed as full-service restaurants in Pitt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pitt County
- Population, 2025 estimate
- 182,936+5.4% since 2020
- Households
- 74,533
- Median age
- 35.8
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 652 sq. mi.
- People per square mile
- 272
- Median household income
- $58,188+22.7% vs. 2015–2019, before inflation
- Average household income
- $80,802
- Median home value
- $208,900
- Jobs located here
- 82,213
- Daytime population
- 183,443Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pitt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for sit-down restaurants, numbered among those based in North Carolina, with Pitt County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Camden County, NC | 92 | 13 | 32.4 | $1.2M | +8.8% | #13 of 2,405 |
| 2Franklin County, NC | 89 | 78 | 27.3 | $1.3M | +18.8% | #28 of 2,405 |
| 3Chatham County, NC | 87 | 117 | 35.5 | $1.3M | +11.0% | #49 of 2,405 |
| 4Hoke County, NC | 84 | 54 | 28.0 | $1.2M | +9.0% | #70 of 2,405 |
| 5Union County, NC | 84 | 344 | 40.8 | $1.1M | +11.7% | #74 of 2,405 |
| 6Lincoln County, NC | 82 | 145 | 39.4 | $1M | +13.2% | #95 of 2,405 |
| 7Johnston County, NC | 82 | 348 | 40.7 | $972K | +17.9% | #96 of 2,405 |
| 8Harnett County, NC | 81 | 168 | 33.7 | $1.1M | +12.3% | #113 of 2,405 |
| 9Granville County, NC | 77 | 77 | 34.3 | $1.1M | +2.1% | #189 of 2,405 |
| 10Person County, NC | 77 | 55 | 34.2 | $1M | +3.7% | #193 of 2,405 |
| 67Pitt County, NC | 42 | 401 | 53.8 | $620K | +5.4% | #1,553 of 2,405 |
Other business types in Pitt County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes44
- Sit-down restaurants42
- Fast food and sandwich shops39
- Pizza51
- Coffee shops and cafes55
- Bakeries and dessert shops60
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Pitt County, NC?
Map listings as of September 2026 show 401 sit-down restaurants in Pitt County. 152 of them (38%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 139 businesses with payroll classed as full-service restaurants in 2023, up 6.1% from 2019. Another 15 one-person businesses have no payroll, by official counts.
How much do households in Pitt County, NC spend on food away from home?
About $248.5M a year, or $3,334 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 401 sit-down restaurants on map listings, it comes to $620K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 74,533 households in Pitt County and national spending patterns by income.
How does Pitt County, NC compare with the U.S. for sit-down restaurants?
Pitt County has 53.8 sit-down restaurants per 10,000 households, 12% below the U.S. rate of 61.3. Spending per restaurant is $620K, 7% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, Pitt County would have about 374, against 401 on map listings. There is one business with payroll in the industry for every 536 households, against one for every 500 across the U.S. The official count rose 6.1% from 2019 to 2023, against +1.5% for the U.S.
How fast is Pitt County, NC growing?
Population estimates put Pitt County at 182,936 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 74,533 households. Median household income in Pitt County is $58,188, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pitt County scores 42 for sit-down restaurants (lower middle), #1,553 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pitt County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Pitt County
Screening a site or an acquisition in Pitt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.