Beauty and personal care · Metro area · North Carolina
Salons, barbers and spas in the Greenville, NC metro area
How the Greenville, NC metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #345 of 387 scored metro areas
#14 of 15 scored metro areas based in North Carolina
- Listings
- 385
- 58 chain locations (15%)
- Official establishments
- 65
- +27.5% since 2019
- Household spending a year
- $59.5M
- On personal care products and services · $799 a household
- Spending per listing
- $155K
- 27% below the U.S.
- Listings per 10k households
- 51.7
- 10% above the U.S.
- Population, 2025
- 182,936
- +5.4% since 2020
See the salons, barbers and spas around any address in the Greenville metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Greenville metro area scores 34 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #345 of 387 scored metro areas and #14 of 15 scored metro areas based in North Carolina. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 385 salons, barbers and spas in the Greenville metro area. Of those, 58 are chain locations, or 15%, against 15% across the U.S. That comes to 51.7 for every 10,000 households, 10% above the U.S. rate of 47.2.
Household spending on personal care products and services in the Greenville metro area comes to about $59.5M a year: $799 per household, 20% below the U.S. average. Spread across 385 salons, barbers and spas, that is $155K per business, 27% below the U.S. figure of $213K.
In 2023, official counts showed 65 businesses with payroll in the Greenville metro area classed as personal care services, up 27.5% from 2019. That is one for every 1,147 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $450K has gone to businesses classed as personal care services in the Greenville metro area. Population estimates show the Greenville metro area grew 5.4% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Greenville metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greenville metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 51.7 | 50.1 | 47.2 |
| Spending per listing | $155K | $179K | $213K |
| Households per official establishment | 1,147 | 1,058 | 804 |
| Official establishment growth, 2019–2023 | +27.5% | +25.4% | +14.1% |
| Population growth, 2020–2025 | +5.4% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $799 | $897 | $1,005 |
| Median household income | $58,188 | $72,388 | $80,734 |
| Groundwork market score | 34 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 65+27.5% over the period
- Employees, 2023
- 237
- Annual payroll, 2023
- $7.8M
- One-person businesses, 2023
- 1,038Businesses with no payroll
- Map listings, September 2026
- 38558 chain locations
- Listings at the U.S. rate for this spending
- 280The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $450K
SBA-backed loans to businesses classed as personal care services in the Greenville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Greenville metro area
- Population, 2025 estimate
- 182,936+5.4% since 2020
- Households
- 74,533
- Median age
- 35.8
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 652 sq. mi.
- People per square mile
- 272
- Median household income
- $58,188+22.7% vs. 2015–2019, before inflation
- Average household income
- $80,802
- Median home value
- $208,900
- Jobs located here
- 82,213
- Daytime population
- 183,443Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for salons, barbers and spas, numbered among those based in North Carolina, with the Greenville metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 72 | 981 | 39.5 | $249K | +7.5% | #18 of 387 |
| 2Pinehurst-Southern Pines, NC | 54 | 213 | 48.4 | $195K | +10.3% | #154 of 387 |
| 3Hickory-Lenoir-Morganton, NC | 51 | 578 | 38.6 | $211K | +3.2% | #187 of 387 |
| 4Winston-Salem, NC | 51 | 1,232 | 43.8 | $194K | +5.3% | #189 of 387 |
| 5Raleigh-Cary, NC | 49 | 3,292 | 57.3 | $184K | +12.6% | #211 of 387 |
| 6Burlington, NC | 49 | 345 | 49.2 | $170K | +8.5% | #212 of 387 |
| 7Rocky Mount, NC | 46 | 256 | 43.8 | $182K | +2.8% | #241 of 387 |
| 8Wilmington, NC | 44 | 1,014 | 50.9 | $179K | +15.9% | #265 of 387 |
| 9Charlotte-Concord-Gastonia, NC-SC | 40 | 6,323 | 58.7 | $165K | +10.1% | #300 of 387 |
| 10Asheville, NC | 38 | 728 | 45.1 | $197K | +3.6% | #312 of 387 |
| 14Greenville, NC | 34 | 385 | 51.7 | $155K | +5.4% | #345 of 387 |
Other business types in the Greenville metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons38
- Barbershops21
- Nail salons30
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Greenville, NC metro area?
There are 385 salons, barbers and spas on map listings in the Greenville metro area as of September 2026. 58 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 65 businesses with payroll classed as personal care services in 2023, up 27.5% from 2019. Official counts also show 1,038 one-person businesses without payroll.
How much do households in the Greenville, NC metro area spend on personal care products and services?
About $59.5M a year, or $799 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 385 salons, barbers and spas on map listings, it comes to $155K per business. It is estimated from the incomes of the 74,533 households in the Greenville metro area and national spending patterns by income.
How does the Greenville, NC metro area compare with the U.S. for salons, barbers and spas?
The Greenville metro area has 51.7 salons, barbers and spas per 10,000 households, 10% above the U.S. rate of 47.2. Spending per business is $155K, 27% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Greenville metro area would have about 280, against 385 on map listings. There is one business with payroll in the industry for every 1,147 households, against one for every 804 across the U.S. The official count rose 27.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Greenville, NC metro area growing?
Population estimates put the Greenville metro area at 182,936 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 74,533 households. Median household income in the Greenville metro area is $58,188, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenville metro area scores 34 for salons, barbers and spas (lower middle), #345 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenville metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Greenville metro area
Screening a site or an acquisition in the Greenville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.