Groundwork

Child care · Metro area · North Carolina

Child care centers and preschools in the Greenville, NC metro area

The child care centers and preschools in the Greenville, NC metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #347 of 387 scored metro areas
#14 of 15 scored metro areas based in North Carolina

Listings
46
4 chain locations (9%)
Official establishments
55
−15.4% since 2019
Household spending a year
$28.1M
On child care and other personal services · $377 a household
Spending per listing
$610K
39% below the U.S.
Listings per 10k households
6.2
7% above the U.S.
Population, 2025
182,936
+5.4% since 2020

See the child care centers and preschools around any address in the Greenville metro area

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Greenville metro area scores 27 (lower middle) on the Groundwork market score for child care centers and preschools, ranking #347 of 387 scored metro areas and #14 of 15 scored metro areas based in North Carolina. That puts it in the bottom quarter of metro areas.

Household spending on child care and other personal services in the Greenville metro area comes to about $28.1M a year: $377 per household, 35% below the U.S. average. That works out to $610K per center, 39% below the U.S. figure of $1M.

There are 46 child care centers and preschools on map listings in the Greenville metro area as of September 2026. 4 of them (9%) are chain locations, against 12% across the U.S. That comes to 6.2 for every 10,000 households, 7% above the U.S. rate of 5.8.

In 2023, official counts showed 55 businesses with payroll in the Greenville metro area classed as child care services, down 15.4% from 2019. That is one for every 1,355 households, against one for every 1,573 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.5M have gone to businesses classed as child care services in the Greenville metro area. Population estimates put the population change in the Greenville metro area from 2020 to 2025 at +5.4%, faster than the U.S. (+3.1%).

How the Greenville metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Greenville, NC metro area compared with North Carolina and the U.S.
MeasureGreenville metro areaNorth CarolinaU.S.
Listings per 10k households6.25.55.8
Spending per listing$610K$844K$1M
Households per official establishment1,3551,6391,573
Official establishment growth, 2019–2023−15.4%+2.5%+5.7%
Population growth, 2020–2025+5.4%+7.2%+3.1%
Spending per household on child care and other personal services$377$463$581
Median household income$58,188$72,388$80,734
Groundwork market score2753

Official counts and lending

Businesses

Official establishments, 2019 to 2023
55−15.4% over the period
Employees, 2023
779
Annual payroll, 2023
$19.1M
One-person businesses, 2023
239Businesses with no payroll
Map listings, September 2026
464 chain locations
Listings at the U.S. rate for this spending
28The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.5M

SBA-backed loans to businesses classed as child care services in the Greenville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Greenville metro area

Population, 2025 estimate
182,936+5.4% since 2020
Households
74,533
Median age
35.8
Homes lived in by their owners
51%
Vehicles per household
1.8
Land area
652 sq. mi.
People per square mile
272
Median household income
$58,188+22.7% vs. 2015–2019, before inflation
Average household income
$80,802
Median home value
$208,900
Jobs located here
82,213
Daytime population
183,443Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Greenville metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for child care centers and preschools, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Greenville metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wilmington, NC73904.5$1M+15.9%#41 of 387
2Winston-Salem, NC671083.8$1.1M+5.3%#73 of 387
3Charlotte-Concord-Gastonia, NC-SC655705.3$1M+10.1%#87 of 387
4Asheville, NC61794.9$917K+3.6%#114 of 387
5Burlington, NC59243.4$1.1M+8.5%#126 of 387
6Raleigh-Cary, NC583956.9$907K+12.6%#142 of 387
7Hickory-Lenoir-Morganton, NC54614.1$902K+3.2%#173 of 387
Virginia Beach-Chesapeake-Norfolk, VA-NC523875.5$925K+0.9%#184 of 387
8Jacksonville, NC50334.4$863K+6.0%#194 of 387
9Durham-Chapel Hill, NC481696.8$822K+7.5%#211 of 387
14Greenville, NC27466.2$610K+5.4%#347 of 387

Other business types in the Greenville metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in the Greenville, NC metro area?

As of September 2026, map listings count 46 child care centers and preschools in the Greenville metro area. 4 of them (9%) are chain locations. The listings count day care centers and preschools. Official counts show 55 businesses with payroll classed as child care services in 2023, down 15.4% from 2019. Official counts list 239 one-person businesses without payroll.

How much do households in the Greenville, NC metro area spend on child care and other personal services?

About $28.1M a year, or $377 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 46 child care centers and preschools on map listings, it comes to $610K per center. It is estimated from the incomes of the 74,533 households in the Greenville metro area and national spending patterns by income.

How does the Greenville, NC metro area compare with the U.S. for child care centers and preschools?

The Greenville metro area has 6.2 child care centers and preschools per 10,000 households, 7% above the U.S. rate of 5.8. Spending per center is $610K, 39% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Greenville metro area would have about 28, against 46 on map listings. There is one business with payroll in the industry for every 1,355 households, against one for every 1,573 across the U.S. The official count fell 15.4% from 2019 to 2023, against +5.7% for the U.S.

How fast is the Greenville, NC metro area growing?

Population estimates put the Greenville metro area at 182,936 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 74,533 households. Median household income in the Greenville metro area is $58,188, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenville metro area scores 27 for child care centers and preschools (lower middle), #347 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Greenville metro area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in the Greenville metro area

Screening a site or an acquisition in the Greenville metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.