Food and drink · Metro area · North Carolina
Sit-down restaurants in the Greenville, NC metro area
The sit-down restaurants in the Greenville, NC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #302 of 387 scored metro areas
#13 of 15 scored metro areas based in North Carolina
- Listings
- 401
- 152 chain locations (38%)
- Official establishments
- 139
- +6.1% since 2019
- Household spending a year
- $248.5M
- On food away from home · $3,334 a household
- Spending per listing
- $620K
- 7% below the U.S.
- Listings per 10k households
- 53.8
- 12% below the U.S.
- Population, 2025
- 182,936
- +5.4% since 2020
See the sit-down restaurants around any address in the Greenville metro area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for sit-down restaurants in the Greenville metro area is 36 (lower middle), #302 of 387 scored metro areas and #13 of 15 scored metro areas based in North Carolina. That puts it in the bottom quarter of metro areas.
Household spending on food away from home in the Greenville metro area comes to about $248.5M a year: $3,334 per household, 18% below the U.S. average. That works out to $620K per restaurant, 7% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
The Greenville metro area has 401 sit-down restaurants on map listings as of September 2026. 152 of them (38%) are chain locations, against 29% across the U.S. That is 53.8 per 10,000 households, 12% below the U.S. rate of 61.3.
The official count of businesses with payroll classed as full-service restaurants in the Greenville metro area was 139 in 2023, up 6.1% from 2019. That is one for every 536 households, against one for every 500 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.1M have gone to businesses classed as full-service restaurants in the Greenville metro area. Population estimates put the population change in the Greenville metro area from 2020 to 2025 at +5.4%, faster than the U.S. (+3.1%).
How the Greenville metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greenville metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.8 | 53.3 | 61.3 |
| Spending per listing | $620K | $709K | $664K |
| Households per official establishment | 536 | 501 | 500 |
| Official establishment growth, 2019–2023 | +6.1% | +6.8% | +1.5% |
| Population growth, 2020–2025 | +5.4% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,334 | $3,776 | $4,070 |
| Median household income | $58,188 | $72,388 | $80,734 |
| Groundwork market score | 36 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 139+6.1% over the period
- Employees, 2023
- 3,788
- Annual payroll, 2023
- $67.2M
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 401152 chain locations
- Listings at the U.S. rate for this spending
- 374The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.1M
SBA-backed loans to businesses classed as full-service restaurants in the Greenville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Greenville metro area
- Population, 2025 estimate
- 182,936+5.4% since 2020
- Households
- 74,533
- Median age
- 35.8
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 652 sq. mi.
- People per square mile
- 272
- Median household income
- $58,188+22.7% vs. 2015–2019, before inflation
- Average household income
- $80,802
- Median home value
- $208,900
- Jobs located here
- 82,213
- Daytime population
- 183,443Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for sit-down restaurants, numbered among those based in North Carolina, with the Greenville metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Raleigh-Cary, NC | 73 | 3,218 | 56.0 | $804K | +12.6% | #34 of 387 |
| 2Durham-Chapel Hill, NC | 70 | 1,379 | 55.5 | $753K | +7.5% | #51 of 387 |
| 3Charlotte-Concord-Gastonia, NC-SC | 65 | 5,831 | 54.2 | $758K | +10.1% | #81 of 387 |
| 4Winston-Salem, NC | 63 | 1,192 | 42.3 | $838K | +5.3% | #90 of 387 |
| 5Pinehurst-Southern Pines, NC | 61 | 232 | 52.7 | $761K | +10.3% | #108 of 387 |
| 6Goldsboro, NC | 58 | 205 | 43.2 | $768K | +3.8% | #125 of 387 |
| 7Hickory-Lenoir-Morganton, NC | 56 | 653 | 43.7 | $775K | +3.2% | #137 of 387 |
| 8Rocky Mount, NC | 55 | 263 | 45.0 | $738K | +2.8% | #144 of 387 |
| 9Jacksonville, NC | 49 | 384 | 51.0 | $681K | +6.0% | #199 of 387 |
| 10Greensboro-High Point, NC | 47 | 1,580 | 49.8 | $710K | +4.1% | #213 of 387 |
| 13Greenville, NC | 36 | 401 | 53.8 | $620K | +5.4% | #302 of 387 |
Other business types in the Greenville metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes41
- Sit-down restaurants36
- Fast food and sandwich shops32
- Pizza44
- Coffee shops and cafes54
- Bakeries and dessert shops64
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Greenville, NC metro area?
Map listings as of September 2026 show 401 sit-down restaurants in the Greenville metro area. 152 of them (38%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 139 businesses with payroll classed as full-service restaurants in 2023, up 6.1% from 2019. Official counts list 15 one-person businesses without payroll.
How much do households in the Greenville, NC metro area spend on food away from home?
About $248.5M a year, or $3,334 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 401 sit-down restaurants on map listings, it comes to $620K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 74,533 households in the Greenville metro area and national spending patterns by income.
How does the Greenville, NC metro area compare with the U.S. for sit-down restaurants?
The Greenville metro area has 53.8 sit-down restaurants per 10,000 households, 12% below the U.S. rate of 61.3. Spending per restaurant is $620K, 7% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Greenville metro area would have about 374, against 401 on map listings. There is one business with payroll in the industry for every 536 households, against one for every 500 across the U.S. The official count rose 6.1% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Greenville, NC metro area growing?
Population estimates put the Greenville metro area at 182,936 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 74,533 households. Median household income in the Greenville metro area is $58,188, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenville metro area scores 36 for sit-down restaurants (lower middle), #302 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenville metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Greenville metro area
Screening a site or an acquisition in the Greenville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.