Fitness and classes · County · North Carolina
Gyms in Cumberland County, NC
The gyms in Cumberland County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,546 of 1,792 scored counties
#69 of 73 scored counties in North Carolina
- Listings
- 111
- 24 chain locations (22%)
- Official establishments
- 34
- All fitness and recreational sports centers · +17.2% since 2019
- Household spending a year
- $76.4M
- On memberships, classes and admissions · $589 a household
- Spending per listing
- $688K
- 47% below the U.S.
- Listings per 10k households
- 8.6
- 13% above the U.S.
- Population, 2025
- 338,473
- +0.4% since 2020
See the gyms around any address in Cumberland County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms, Cumberland County has a Groundwork market score of 28 (lower middle): #1,546 of 1,792 scored counties and #69 of 73 scored counties in North Carolina. That puts it in the bottom quarter of counties.
Households in Cumberland County spend about $76.4M a year on memberships, classes and admissions, or $589 per household, 40% below the U.S. average. That works out to $688K per gym, 47% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 111 gyms on map listings in Cumberland County as of September 2026. 24 of them (22%) are chain locations, against 28% across the U.S. That is 8.6 per 10,000 households, 13% above the U.S. rate of 7.6.
Official counts show 34 businesses with payroll classed as fitness and recreational sports centers in Cumberland County in 2023, up 17.2% from 2019. That is one for every 3,816 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 3 SBA-backed loans worth $1.1M have gone to businesses classed as fitness and recreational sports centers in Cumberland County. Between 2020 and 2025, the population of Cumberland County grew 0.4%, slower than the U.S. (+3.1%).
How Cumberland County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cumberland County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.6 | 7.0 | 7.6 |
| Spending per listing | $688K | $1.1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,816 | 3,026 | 3,109 |
| Official establishment growth, 2019–2023 | +17.2% | +4.4% | +5.8% |
| Population growth, 2020–2025 | +0.4% | +7.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $589 | $743 | $983 |
| Median household income | $61,291 | $72,388 | $80,734 |
| Groundwork market score | 28 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29 → 34All fitness and recreational sports centers · +17.2% over the period
- Employees, 2023
- 530
- Annual payroll, 2023
- $7.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 11124 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.1M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Cumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Cumberland County
- Population, 2025 estimate
- 338,473+0.4% since 2020
- Households
- 129,758
- Median age
- 34.4
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.8
- Land area
- 653 sq. mi.
- People per square mile
- 519
- Median household income
- $61,291+30.8% vs. 2015–2019, before inflation
- Average household income
- $80,209
- Median home value
- $199,200
- Jobs located here
- 116,297
- Daytime population
- 342,826Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for gyms, numbered among those based in North Carolina, with Cumberland County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 91 | 17 | 5.2 | $2M | +11.0% | #8 of 1,792 |
| 2Currituck County, NC | 85 | 7 | 5.9 | $1.5M | +16.7% | #36 of 1,792 |
| 3Franklin County, NC | 79 | 8 | 2.8 | $2.4M | +18.8% | #74 of 1,792 |
| 4Duplin County, NC | 73 | 6 | 2.9 | $1.8M | +6.0% | #163 of 1,792 |
| 5Davie County, NC | 72 | 6 | 3.5 | $2.2M | +6.9% | #177 of 1,792 |
| 6Brunswick County, NC | 72 | 39 | 5.6 | $1.3M | +26.5% | #193 of 1,792 |
| 7Harnett County, NC | 71 | 26 | 5.2 | $1.3M | +12.3% | #217 of 1,792 |
| 8Stokes County, NC | 70 | 6 | 3.1 | $1.8M | +3.5% | #223 of 1,792 |
| 9Rowan County, NC | 68 | 20 | 3.4 | $1.9M | +5.6% | #263 of 1,792 |
| 10Union County, NC | 67 | 59 | 7.0 | $1.5M | +11.7% | #290 of 1,792 |
| 69Cumberland County, NC | 28 | 111 | 8.6 | $688K | +0.4% | #1,546 of 1,792 |
Other business types in Cumberland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Cumberland County, NC?
As of September 2026, map listings count 111 gyms in Cumberland County. 24 of them (22%) are chain locations. The listings count gyms and fitness centers. Official counts show 34 businesses with payroll classed as fitness and recreational sports centers in 2023, up 17.2% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Cumberland County, NC spend on memberships, classes and admissions?
About $76.4M a year, or $589 per household. That is 40% below the U.S. average (an index of 60, where 100 is the U.S. average). Spread across the 111 gyms on map listings, it comes to $688K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 129,758 households in Cumberland County and national spending patterns by income.
How does Cumberland County, NC compare with the U.S. for gyms?
Cumberland County has 8.6 gyms per 10,000 households, 13% above the U.S. rate of 7.6. Spending per gym is $688K, 47% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Cumberland County would have about 59, against 111 on map listings. There is one business with payroll in the industry for every 3,816 households, against one for every 3,109 across the U.S. The official count rose 17.2% from 2019 to 2023, against +5.8% for the U.S.
How fast is Cumberland County, NC growing?
Population estimates put Cumberland County at 338,473 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 129,758 households. Median household income in Cumberland County is $61,291, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cumberland County scores 28 for gyms (lower middle), #1,546 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Cumberland County
Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.