County profile · North Carolina
Harnett County, NC market data
Population, household spending and competition for 56 business types in Harnett County, each scored against other counties.
- Population, 2025
- 150,137
- +12.3% since 2020
- Households
- 49,845
- Median household income
- $71,287
- +33.1% vs. 2015–2019, before inflation
- Median home value
- $246,200
- Jobs located here
- 27,545
- Highest market score
- 88
- Veterinarians, #18 of 1,485 scored counties
A site report maps the competitors on map listings around any address in Harnett County by name and distance, and the households and spending within reach. Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 150,137 people live in Harnett County, in 49,845 households. Between 2020 and 2025, the population of Harnett County grew 12.3%, faster than the U.S. (+3.1%). The median household income in Harnett County is $71,287 a year, 12% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Harnett County spend the most on vehicle insurance (an index of 144, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in Harnett County are for veterinarians (88), insurance agencies (87) and bakeries and dessert shops (85). Harnett County ranks #18 of 1,485 scored counties for veterinarians.
Harnett County is part of the Anderson Creek area. For its number of households, Harnett County has the most map listings, relative to the U.S., for electricians (52% above the U.S. rate) and the fewest for spas and skin care studios (70% below the U.S. rate).
All 56 business types in Harnett County
Highest Groundwork market score first. Each score compares Harnett County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 88 | #18 of 1,485 | 7 | 1.4 | $6.1M | 223 | 9 |
| Insurance agencies | 87 | #103 of 2,272 | 48 | 9.6 | $2.9M | 232 | 39 |
| Bakeries and dessert shops | 85 | #48 of 1,889 | 25 | 5.0 | $7.2M | 173 | 8 |
| Spas and skin care | 84 | #36 of 1,769 | 17 | 3.4 | $2.5M | 287 | 4 |
| Pet businesses | 84 | #40 of 2,200 | 44 | 8.8 | $967K | 110 | 15 |
| Clothing and shoe stores | 84 | #89 of 2,087 | 31 | 6.2 | $2.9M | 227 | 9 |
| Chiropractors | 83 | #28 of 1,490 | 7 | 1.4 | $7.6M | 319 | 3 |
| Physical therapy | 82 | #36 of 1,422 | 11 | 2.2 | $4.9M | 202 | 8 |
| Sit-down restaurants | 81 | #113 of 2,405 | 168 | 33.7 | $1.1M | 161 | 62 |
| Pet grooming and boarding | 80 | #67 of 1,461 | 18 | 3.6 | $2.4M | 93 | 3 |
| Coffee shops and cafes | 80 | #111 of 2,063 | 36 | 7.2 | $5M | 134 | 8 |
| Restaurants and cafes | 80 | #137 of 2,405 | 313 | 62.8 | $572K | 154 | 161 |
| Clothing, shoes and laundry | 80 | #140 of 2,210 | 50 | 10.0 | $1.8M | 203 | 14 |
| House cleaning | 78 | #53 of 847 | 10 | 2.0 | $7M | 110 | 15 |
| Optometrists and eye care | 78 | #84 of 1,302 | 13 | 2.6 | $4.1M | 131 | 3 |
| Dentists and orthodontists | 76 | #133 of 1,886 | 30 | 6.0 | $1.8M | 181 | 23 |
| Collision repair and body shops | 75 | #130 of 1,327 | 12 | 2.4 | $4.2M | 137 | 12 |
| Hair salons | 75 | #160 of 2,339 | 77 | 15.4 | $554K | 129 | 13 |
| Lawn, cleaning and pest control | 74 | #158 of 1,771 | 38 | 7.6 | $1.8M | 110 | 60 |
| Landscaping and lawn care | 74 | #160 of 1,493 | 24 | 4.8 | $2.9M | 100 | 40 |
| Salons, barbers and spas | 74 | #194 of 2,385 | 143 | 28.7 | $299K | 140 | 18 |
| Gas stations | 74 | #304 of 2,358 | 71 | 14.2 | $2.3M | 97 | 56 |
| Property management | 73 | #103 of 910 | 6 | 1.2 | Index only | 218 | 20 |
| Real estate agents and brokers | 72 | #156 of 2,176 | 59 | 11.8 | Index only | 226 | 34 |
| Car washes and detailing | 72 | #193 of 1,451 | 21 | 4.2 | $2.4M | 96 | 5 |
| Martial arts and dance studios | 71 | #153 of 1,334 | 14 | 2.8 | $2.3M | 116 | 7 |
| Pet stores | 71 | #159 of 974 | 10 | 2.0 | $4.3M | 94 | 3 |
| Gyms | 71 | #217 of 1,792 | 26 | 5.2 | $1.3M | 97 | 6 |
| Doctors, dentists and clinics | 70 | #352 of 2,394 | 203 | 40.7 | $263K | 172 | 75 |
| Gyms, studios and classes | 69 | #290 of 2,088 | 44 | 8.8 | $744K | 112 | 13 |
| Fast food and sandwich shops | 69 | #405 of 2,222 | 50 | 10.0 | $3.6M | 117 | 90 |
| Grocery and convenience stores | 69 | #481 of 2,402 | 94 | 18.9 | $3.1M | 92 | 28 |
| Convenience stores | 68 | #491 of 2,261 | 41 | 8.2 | $7.1M | 91 | 13 |
| Mortgage brokers and lenders | 67 | #150 of 887 | 13 | 2.6 | Index only | 143 | Under 3 |
| HVAC and plumbing | 67 | #277 of 1,707 | 24 | 4.8 | $5.7M | 119 | 48 |
| Real estate | 67 | #307 of 2,229 | 81 | 16.3 | Index only | 207 | 64 |
| Pizza | 65 | #483 of 2,090 | 36 | 7.2 | $5M | 98 | 90 |
| Auto repair shops | 65 | #528 of 2,378 | 99 | 19.9 | $511K | 115 | 56 |
| Grocery stores | 63 | #604 of 2,070 | 41 | 8.2 | $7.1M | 77 | 15 |
| Auto repair and car care | 63 | #634 of 2,401 | 180 | 36.1 | $281K | 105 | 72 |
| Barbershops | 61 | #426 of 1,356 | 20 | 4.0 | $2.1M | 113 | Under 3 |
| Primary care and pediatrics | 59 | #551 of 1,656 | 34 | 6.8 | $1.6M | 88 | 38 |
| Tire shops | 59 | #560 of 1,530 | 27 | 5.4 | $1.9M | 75 | 8 |
| Home repair trades | 56 | #750 of 2,057 | 59 | 11.8 | $2.3M | 95 | 102 |
| Funeral homes | 55 | #582 of 1,472 | 12 | 2.4 | $528K | 78 | 8 |
| Laundromats | 53 | #342 of 785 | 7 | 1.4 | $12.8M | 102 | 5 |
| Child care and preschools | 53 | #752 of 1,611 | 24 | 4.8 | $853K | 85 | 36 |
| Roofing and gutters | 52 | #548 of 1,177 | 16 | 3.2 | $8.5M | 101 | 22 |
| Oil change and quick lube | 51 | #250 of 479 | 9 | 1.8 | $5.6M | 41 | 3 |
| Nail salons | 50 | #712 of 1,328 | 28 | 5.6 | $1.5M | 91 | Under 3 |
| Electricians | 49 | #628 of 1,160 | 19 | 3.8 | $7.2M | 60 | 32 |
| Dry cleaners | 44 | #313 of 507 | 7 | 1.4 | $12.8M | 81 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 0.8 | $17.6M | 172 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 0.8 | $8.2M | 201 | 6 |
| Home inspectors | Not scored | Not scored | 3 | 0.6 | Index only | 92 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Harnett County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50.6M | $1,015 | 106 |
| Gasoline and other fuels | $163.9M | $3,289 | 127 |
| Food away from home | $179M | $3,592 | 88 |
| Groceries | $292.7M | $5,871 | 93 |
| Personal care products and services | $42.7M | $856 | 85 |
| Child care and other personal services | $20.5M | $410 | 71 |
| Memberships, classes and admissions | $32.7M | $656 | 67 |
| Medical and dental services | $53.4M | $1,071 | 83 |
| Pets | $42.5M | $853 | 94 |
| Clothing, shoes and related services | $89.3M | $1,792 | 87 |
| Vehicle insurance | $140M | $2,808 | 144 |
| Home repairs, maintenance and insurance | $136.3M | $2,734 | 91 |
| Lawn care, cleaning and other household services | $70.3M | $1,410 | 100 |
| Rent and homeowner costs | $725.9M | $14,563 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Harnett County
- Population, 2025 estimate
- 150,137+12.3% since 2020
- Households
- 49,845
- Median age
- 37.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 595 sq. mi.
- People per square mile
- 234
- Median household income
- $71,287+33.1% vs. 2015–2019, before inflation
- Average household income
- $89,999
- Median home value
- $246,200
- Jobs located here
- 27,545
- Daytime population
- 112,161Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harnett County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Lee County, NC65,816 people
- Cumberland County, NC338,545 people
- Johnston County, NC234,263 people
- Hoke County, NC53,835 people
- Wake County, NC1,178,653 people
- Moore County, NC104,876 people
- Chatham County, NC80,151 people
- Sampson County, NC59,470 people
Questions
How fast is Harnett County, NC growing?
Population estimates put Harnett County at 150,137 people in 2025, up 12.3% since 2020, faster than the U.S. (+3.1%). It has 49,845 households. Against the 2015–2019 survey, median household income rose 33.1%, before inflation.
How much do households in Harnett County, NC spend?
Households in Harnett County spend about $725.9M a year on rent and homeowner costs, $292.7M on groceries and $179M on food away from home. Relative to the U.S., household spending in Harnett County runs highest on vehicle insurance (an index of 144, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in Harnett County, NC?
Of the business types scored in Harnett County, veterinarians (88), insurance agencies (87) and bakeries and dessert shops (85) have the highest Groundwork market scores. For veterinarians, that ranks #18 of 1,485 scored counties.
How does Harnett County, NC compare with the U.S.?
Median household income in Harnett County is $71,287, 12% below the U.S. median of $80,734. The population rose 12.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $246,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (52% above the U.S. rate) and lowest for spas and skin care studios (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Harnett County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harnett County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Harnett County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.