Groundwork

Real estate · County · North Carolina

Mortgage brokers and lenders in Cumberland County, NC

How Cumberland County, NC compares with other counties and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #724 of 887 scored counties
#33 of 38 scored counties in North Carolina

Listings
55
18 chain locations (33%)
Official establishments
20
−9.1% since 2019
Household spending a year
$1.8B
On rent and homeowner costs · $13,926 a household
Housing spending per listing (U.S. = 100)
84
16% below the U.S.
Listings per 10k households
4.2
2% below the U.S.
Population, 2025
338,473
+0.4% since 2020

See the mortgage brokers and lenders around any address in Cumberland County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Cumberland County scores 34 (lower middle) on the Groundwork market score for mortgage brokers and lenders, ranking #724 of 887 scored counties and #33 of 38 scored counties in North Carolina. That puts it in the bottom quarter of counties.

Household spending on rent and homeowner costs in Cumberland County comes to about $1.8B a year: $13,926 per household, 16% below the U.S. average. Housing spending per office is 16% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

Cumberland County has 55 mortgage brokers and lenders on map listings as of September 2026. Chain locations make up 33% of them, against 21% across the U.S. That comes to 4.2 for every 10,000 households, 2% below the U.S. rate of 4.3.

The official count of businesses with payroll classed as mortgage brokers and real estate lenders in Cumberland County was 20 in 2023, down 9.1% from 2019. That is one for every 6,488 households, against one for every 4,897 across the U.S. Population estimates show Cumberland County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%).

How Cumberland County compares

The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Cumberland County, NC compared with North Carolina and the U.S.
MeasureCumberland CountyNorth CarolinaU.S.
Listings per 10k households4.24.14.3
Housing spending per listing (U.S. = 100)8495100
Households per official establishment6,4885,4694,897
Official establishment growth, 2019–2023−9.1%+19.9%+9.5%
Population growth, 2020–2025+0.4%+7.2%+3.1%
Spending per household on rent and homeowner costs$13,926$15,139$16,661
Median household income$61,291$72,388$80,734
Groundwork market score3447

Official counts and lending

Businesses

Official establishments, 2019 to 2023
22 → 20−9.1% over the period
Employees, 2023
89
Annual payroll, 2023
$8.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
5518 chain locations
Listings at the U.S. rate for this spending
46The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Cumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Cumberland County

Population, 2025 estimate
338,473+0.4% since 2020
Households
129,758
Median age
34.4
Homes lived in by their owners
55%
Vehicles per household
1.8
Land area
653 sq. mi.
People per square mile
519
Median household income
$61,291+30.8% vs. 2015–2019, before inflation
Average household income
$80,209
Median home value
$199,200
Jobs located here
116,297
Daytime population
342,826Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cumberland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Mortgage brokers and lenders across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for mortgage brokers and lenders, numbered among those based in North Carolina, with Cumberland County marked.

Top counties in North Carolina

Counties in North Carolina ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Cabarrus County, NC85172.0208+9.9%#8 of 887
2Johnston County, NC82151.8227+17.9%#22 of 887
3Union County, NC81161.9236+11.7%#26 of 887
4Lincoln County, NC7861.6248+13.2%#42 of 887
5Gaston County, NC76181.9194+7.8%#61 of 887
6Iredell County, NC75212.8147+12.9%#69 of 887
7Davidson County, NC71111.6231+6.6%#103 of 887
8Forsyth County, NC71372.3162+5.0%#107 of 887
9Durham County, NC70402.8146+7.7%#124 of 887
10Randolph County, NC6791.6226+3.5%#144 of 887
33Cumberland County, NC34554.284+0.4%#724 of 887

Other business types in Cumberland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Cumberland County, NC?

Map listings as of September 2026 show 55 mortgage brokers and lenders in Cumberland County. 18 of them (33%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 20 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, down 9.1% from 2019.

How much do households in Cumberland County, NC spend on rent and homeowner costs?

About $1.8B a year, or $13,926 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 55 mortgage brokers and lenders on map listings, housing spending per office is 16% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 129,758 households in Cumberland County and national spending patterns by income.

How does Cumberland County, NC compare with the U.S. for mortgage brokers and lenders?

Cumberland County has 4.2 mortgage brokers and lenders per 10,000 households, 2% below the U.S. rate of 4.3. The index of housing spending per office is 84, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Cumberland County would have about 46, against 55 on map listings. There is one business with payroll in the industry for every 6,488 households, against one for every 4,897 across the U.S. The official count fell 9.1% from 2019 to 2023, against +9.5% for the U.S.

How fast is Cumberland County, NC growing?

Population estimates put Cumberland County at 338,473 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 129,758 households. Median household income in Cumberland County is $61,291, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cumberland County scores 34 for mortgage brokers and lenders (lower middle), #724 of 887 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cumberland County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Cumberland County

Screening a site or an acquisition in Cumberland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.