County profile · North Carolina
Robeson County, NC market data
Population, household spending and competition for 56 business types in Robeson County, each scored against other counties.
- Population, 2025
- 119,941
- +3.4% since 2020
- Households
- 43,134
- Median household income
- $41,978
- +20.0% vs. 2015–2019, before inflation
- Median home value
- $94,500
- Jobs located here
- 39,575
- Highest market score
- 76
- Car washes and detailing, #107 of 1,451 scored counties
A site report maps the competitors on map listings around any address in Robeson County by name and distance, and the households and spending within reach. Or open the report at the center of Robeson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 119,941 people live in Robeson County, in 43,134 households. Population estimates show Robeson County grew 3.4% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in Robeson County is $41,978 a year, 48% below the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Robeson County spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (45).
The highest Groundwork market scores in Robeson County are for car washes and detailers (76); lawn care, cleaning and pest control companies (74); and landscaping and lawn care companies (74). Robeson County ranks #107 of 1,451 scored counties for car washes and detailers.
Robeson County is part of the Lumberton area. For its number of households, Robeson County has the most map listings, relative to the U.S., for funeral homes (3.2 times the U.S. rate) and the fewest for real estate businesses (75% below the U.S. rate).
All 56 business types in Robeson County
Highest Groundwork market score first. Each score compares Robeson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 76 | #107 of 1,451 | 10 | 2.3 | $3.9M | 153 | 3 |
| Lawn, cleaning and pest control | 74 | #142 of 1,771 | 12 | 2.8 | $4.2M | 248 | 23 |
| Landscaping and lawn care | 74 | #147 of 1,493 | 8 | 1.9 | $6.2M | 213 | 15 |
| Pet grooming and boarding | 73 | #144 of 1,461 | 6 | 1.4 | $4.7M | 185 | 3 |
| Insurance agencies | 73 | #392 of 2,272 | 55 | 12.8 | $2M | 161 | 33 |
| HVAC and plumbing | 71 | #180 of 1,707 | 12 | 2.8 | $7.9M | 166 | 15 |
| Collision repair and body shops | 70 | #209 of 1,327 | 8 | 1.9 | $4.8M | 157 | 9 |
| Coffee shops and cafes | 69 | #318 of 2,063 | 19 | 4.4 | $6.4M | 173 | 9 |
| Real estate agents and brokers | 68 | #265 of 2,176 | 36 | 8.3 | Index only | 271 | 11 |
| Home repair trades | 67 | #288 of 2,057 | 27 | 6.3 | $3.5M | 145 | 39 |
| Dentists and orthodontists | 66 | #373 of 1,886 | 20 | 4.6 | $1.9M | 192 | 18 |
| Pet businesses | 65 | #474 of 2,200 | 32 | 7.4 | $882K | 100 | 10 |
| Real estate | 64 | #392 of 2,229 | 42 | 9.7 | Index only | 292 | 30 |
| Veterinarians | 64 | #401 of 1,485 | 10 | 2.3 | $2.8M | 104 | 7 |
| Bakeries and dessert shops | 59 | #587 of 1,889 | 26 | 6.0 | $4.7M | 113 | 9 |
| Gyms, studios and classes | 57 | #726 of 2,088 | 27 | 6.3 | $699K | 106 | 9 |
| Chiropractors | 53 | #654 of 1,490 | 15 | 3.5 | $2.5M | 105 | 10 |
| Spas and skin care | 50 | #867 of 1,769 | 22 | 5.1 | $1.3M | 153 | Under 3 |
| Auto repair and car care | 50 | #1,251 of 2,401 | 160 | 37.1 | $241K | 90 | 52 |
| Gyms | 49 | #957 of 1,792 | 17 | 3.9 | $1.1M | 85 | 9 |
| Optometrists and eye care | 48 | #727 of 1,302 | 11 | 2.6 | $3.4M | 110 | 8 |
| Martial arts and dance studios | 48 | #729 of 1,334 | 9 | 2.1 | $2.1M | 104 | Under 3 |
| Physical therapy | 47 | #801 of 1,422 | 17 | 3.9 | $2.2M | 92 | 12 |
| Auto repair shops | 47 | #1,349 of 2,378 | 100 | 23.2 | $386K | 87 | 37 |
| Electricians | 45 | #709 of 1,160 | 11 | 2.6 | $8.6M | 72 | 21 |
| Hair salons | 42 | #1,573 of 2,339 | 97 | 22.5 | $304K | 71 | 4 |
| Salons, barbers and spas | 42 | #1,653 of 2,385 | 177 | 41.0 | $166K | 78 | 7 |
| Restaurants and cafes | 41 | #1,581 of 2,405 | 359 | 83.2 | $338K | 91 | 151 |
| Sit-down restaurants | 38 | #1,742 of 2,405 | 227 | 52.6 | $535K | 81 | 55 |
| Clothing and shoe stores | 36 | #1,546 of 2,087 | 68 | 15.8 | $937K | 74 | 21 |
| Gas stations | 36 | #1,762 of 2,358 | 102 | 23.6 | $1.3M | 54 | 81 |
| Doctors, dentists and clinics | 36 | #1,849 of 2,394 | 249 | 57.7 | $152K | 99 | 95 |
| Tire shops | 35 | #1,149 of 1,530 | 25 | 5.8 | $1.5M | 62 | 10 |
| Clothing, shoes and laundry | 34 | #1,730 of 2,210 | 87 | 20.2 | $732K | 83 | 28 |
| Pet stores | 33 | #737 of 974 | 9 | 2.1 | $3.1M | 69 | Under 3 |
| Primary care and pediatrics | 31 | #1,371 of 1,656 | 41 | 9.5 | $921K | 52 | 47 |
| Nail salons | 29 | #1,152 of 1,328 | 22 | 5.1 | $1.3M | 80 | Under 3 |
| Funeral homes | 29 | #1,250 of 1,472 | 29 | 6.7 | $191K | 28 | 9 |
| Fast food and sandwich shops | 28 | #1,906 of 2,222 | 65 | 15.1 | $1.9M | 61 | 83 |
| Pizza | 27 | #1,876 of 2,090 | 54 | 12.5 | $2.2M | 44 | 83 |
| Laundromats | 24 | #682 of 785 | 12 | 2.8 | $5.3M | 42 | 4 |
| Convenience stores | 21 | #2,022 of 2,261 | 83 | 19.2 | $2.6M | 33 | 21 |
| Barbershops | 19 | #1,237 of 1,356 | 32 | 7.4 | $920K | 49 | Under 3 |
| Grocery stores | 19 | #1,903 of 2,070 | 56 | 13.0 | $3.9M | 42 | 31 |
| Grocery and convenience stores | 18 | #2,253 of 2,402 | 154 | 35.7 | $1.4M | 42 | 52 |
| Child care and preschools | 17 | #1,532 of 1,611 | 33 | 7.7 | $375K | 37 | 46 |
| House cleaning | Not scored | Not scored | 4 | 0.9 | $12.5M | 195 | 5 |
| Property management | Not scored | Not scored | 4 | 0.9 | Index only | 239 | 17 |
| Roofing and gutters | Not scored | Not scored | 4 | 0.9 | $23.7M | 280 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $12.9M | 94 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.7 | $12.6M | 51 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $63.7M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.2 | $18.9M | Too few | 9 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Robeson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $38.6M | $896 | 94 |
| Gasoline and other fuels | $130.3M | $3,021 | 116 |
| Food away from home | $121.4M | $2,814 | 69 |
| Groceries | $219M | $5,077 | 80 |
| Personal care products and services | $29.4M | $683 | 68 |
| Child care and other personal services | $12.4M | $287 | 49 |
| Memberships, classes and admissions | $18.9M | $438 | 45 |
| Medical and dental services | $37.7M | $875 | 68 |
| Pets | $28.2M | $654 | 72 |
| Clothing, shoes and related services | $63.7M | $1,477 | 72 |
| Vehicle insurance | $111.4M | $2,582 | 132 |
| Home repairs, maintenance and insurance | $94.8M | $2,199 | 73 |
| Lawn care, cleaning and other household services | $50M | $1,158 | 82 |
| Rent and homeowner costs | $531.1M | $12,312 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Robeson County
- Population, 2025 estimate
- 119,941+3.4% since 2020
- Households
- 43,134
- Median age
- 37.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 947 sq. mi.
- People per square mile
- 123
- Median household income
- $41,978+20.0% vs. 2015–2019, before inflation
- Average household income
- $62,210
- Median home value
- $94,500
- Jobs located here
- 39,575
- Daytime population
- 113,327Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Robeson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Robeson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Hoke County, NC53,835 people
- Scotland County, NC33,590 people
- Bladen County, NC29,566 people
- Cumberland County, NC338,545 people
- Columbus County, NC50,140 people
- Richmond County, NC42,344 people
- Moore County, NC104,876 people
- Sampson County, NC59,470 people
Questions
How fast is Robeson County, NC growing?
Population estimates put Robeson County at 119,941 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 43,134 households. Against the 2015–2019 survey, median household income rose 20.0%, before inflation.
How much do households in Robeson County, NC spend?
Households in Robeson County spend about $531.1M a year on rent and homeowner costs, $219M on groceries and $130.3M on gasoline and other fuels. Relative to the U.S., household spending in Robeson County runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (45).
Which business types have the highest market scores in Robeson County, NC?
Of the business types scored in Robeson County, car washes and detailers (76); lawn care, cleaning and pest control companies (74); and landscaping and lawn care companies (74) have the highest Groundwork market scores. For car washes and detailers, that ranks #107 of 1,451 scored counties.
How does Robeson County, NC compare with the U.S.?
Median household income in Robeson County is $41,978, 48% below the U.S. median of $80,734. The population rose 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $94,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3.2 times the U.S. rate) and lowest for real estate businesses (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Robeson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Robeson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Robeson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Robeson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.