County profile · North Carolina
Sampson County, NC market data
How Sampson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 61,504
- +4.1% since 2020
- Households
- 21,607
- Median household income
- $52,432
- +24.4% vs. 2015–2019, before inflation
- Median home value
- $150,700
- Jobs located here
- 18,057
- Highest market score
- 78
- Insurance agencies, #272 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Sampson County by name and distance, and the households and spending within reach. Or open the report at the center of Sampson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sampson County has an estimated 61,504 people and 21,607 households. Population estimates put the population change in Sampson County from 2020 to 2025 at +4.1%, faster than the U.S. (+3.1%). Median household income in Sampson County is $52,432, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
Relative to the U.S., household spending in Sampson County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Of the business types scored in Sampson County, insurance agencies (78), real estate agents and brokers (71) and real estate businesses (71) have the highest Groundwork market scores. For insurance agencies, that ranks #272 of 2,272 scored counties.
Against the U.S., map listings per household run highest for funeral homes (2.4 times the U.S. rate) and lowest for real estate businesses (75% below the U.S. rate).
All 56 business types in Sampson County
Highest Groundwork market score first. Each score compares Sampson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 78 | #272 of 2,272 | 28 | 13.0 | $2.2M | 172 | 16 |
| Real estate agents and brokers | 71 | #174 of 2,176 | 19 | 8.8 | Index only | 274 | 7 |
| Real estate | 71 | #182 of 2,229 | 21 | 9.7 | Index only | 312 | 12 |
| Coffee shops and cafes | 70 | #297 of 2,063 | 12 | 5.6 | $5.6M | 151 | 4 |
| Chiropractors | 68 | #251 of 1,490 | 5 | 2.3 | $4.1M | 171 | 4 |
| Dentists and orthodontists | 67 | #341 of 1,886 | 12 | 5.6 | $1.7M | 173 | 8 |
| Landscaping and lawn care | 65 | #353 of 1,493 | 10 | 4.6 | $2.7M | 92 | 12 |
| Pet grooming and boarding | 63 | #399 of 1,461 | 5 | 2.3 | $3.1M | 122 | Under 3 |
| Primary care and pediatrics | 63 | #431 of 1,656 | 9 | 4.2 | $2.3M | 128 | 13 |
| Pet businesses | 60 | #656 of 2,200 | 18 | 8.3 | $864K | 98 | Under 3 |
| Pizza | 59 | #675 of 2,090 | 11 | 5.1 | $6.1M | 120 | 38 |
| Optometrists and eye care | 58 | #459 of 1,302 | 5 | 2.3 | $4.1M | 130 | Under 3 |
| Bakeries and dessert shops | 57 | #667 of 1,889 | 16 | 7.4 | $4.2M | 101 | 4 |
| Doctors, dentists and clinics | 57 | #872 of 2,394 | 90 | 41.7 | $227K | 149 | 30 |
| House cleaning | 56 | #306 of 847 | 5 | 2.3 | $5.4M | 84 | 6 |
| Collision repair and body shops | 55 | #558 of 1,327 | 10 | 4.6 | $2.1M | 68 | 3 |
| Lawn, cleaning and pest control | 55 | #696 of 1,771 | 19 | 8.8 | $1.4M | 84 | 22 |
| Restaurants and cafes | 55 | #956 of 2,405 | 159 | 73.6 | $421K | 114 | 78 |
| Gas stations | 55 | #962 of 2,358 | 38 | 17.6 | $1.8M | 78 | 33 |
| Nail salons | 54 | #550 of 1,328 | 7 | 3.2 | $2.3M | 138 | Under 3 |
| Home repair trades | 52 | #934 of 2,057 | 22 | 10.2 | $2.3M | 97 | 30 |
| HVAC and plumbing | 51 | #821 of 1,707 | 12 | 5.6 | $4.3M | 90 | 16 |
| Roofing and gutters | 50 | #595 of 1,177 | 6 | 2.8 | $8.6M | 102 | Under 3 |
| Spas and skin care | 50 | #873 of 1,769 | 13 | 6.0 | $1.2M | 142 | Under 3 |
| Convenience stores | 50 | #1,141 of 2,261 | 26 | 12.0 | $4.5M | 57 | 3 |
| Fast food and sandwich shops | 48 | #1,219 of 2,222 | 24 | 11.1 | $2.8M | 91 | 38 |
| Clothing, shoes and laundry | 46 | #1,277 of 2,210 | 36 | 16.7 | $947K | 108 | 11 |
| Sit-down restaurants | 46 | #1,361 of 2,405 | 95 | 44.0 | $705K | 106 | 36 |
| Clothing and shoe stores | 44 | #1,260 of 2,087 | 28 | 13.0 | $1.2M | 96 | 11 |
| Car washes and detailing | 42 | #951 of 1,451 | 17 | 7.9 | $1.2M | 49 | 3 |
| Gyms, studios and classes | 41 | #1,448 of 2,088 | 18 | 8.3 | $608K | 92 | Under 3 |
| Auto repair shops | 41 | #1,625 of 2,378 | 62 | 28.7 | $339K | 76 | 24 |
| Auto repair and car care | 40 | #1,688 of 2,401 | 106 | 49.1 | $198K | 74 | 33 |
| Tire shops | 39 | #1,059 of 1,530 | 14 | 6.5 | $1.5M | 60 | 5 |
| Funeral homes | 38 | #1,043 of 1,472 | 11 | 5.1 | $299K | 44 | 8 |
| Gyms | 38 | #1,295 of 1,792 | 11 | 5.1 | $995K | 76 | Under 3 |
| Grocery and convenience stores | 38 | #1,685 of 2,402 | 64 | 29.6 | $1.8M | 54 | 13 |
| Martial arts and dance studios | 33 | #1,076 of 1,334 | 7 | 3.2 | $1.6M | 77 | Under 3 |
| Pet stores | 30 | #779 of 974 | 6 | 2.8 | $2.6M | 57 | Under 3 |
| Grocery stores | 30 | #1,656 of 2,070 | 27 | 12.5 | $4.3M | 46 | 10 |
| Salons, barbers and spas | 29 | #2,156 of 2,385 | 90 | 41.7 | $179K | 84 | Under 3 |
| Hair salons | 26 | #2,119 of 2,339 | 54 | 25.0 | $299K | 69 | Under 3 |
| Barbershops | 24 | #1,184 of 1,356 | 16 | 7.4 | $1M | 53 | Under 3 |
| Child care and preschools | 21 | #1,470 of 1,611 | 14 | 6.5 | $492K | 49 | 28 |
| Electricians | Not scored | Not scored | 4 | 1.9 | $12.9M | 107 | 14 |
| Pest control | Not scored | Not scored | 4 | 1.9 | $6.7M | 66 | 4 |
| Physical therapy | Not scored | Not scored | 4 | 1.9 | $5.1M | 213 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 1.4 | $11.4M | 72 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 1.4 | $5.2M | 190 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.9 | $17M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 0.9 | Index only | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $21M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $20.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Sampson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21M | $972 | 101 |
| Gasoline and other fuels | $70.3M | $3,252 | 125 |
| Food away from home | $66.9M | $3,098 | 76 |
| Groceries | $116.2M | $5,377 | 85 |
| Personal care products and services | $16.1M | $746 | 74 |
| Child care and other personal services | $6.9M | $319 | 55 |
| Memberships, classes and admissions | $10.9M | $506 | 52 |
| Medical and dental services | $20.4M | $946 | 73 |
| Pets | $15.5M | $719 | 79 |
| Clothing, shoes and related services | $34.1M | $1,577 | 77 |
| Vehicle insurance | $60.3M | $2,792 | 143 |
| Home repairs, maintenance and insurance | $51.6M | $2,389 | 79 |
| Lawn care, cleaning and other household services | $26.9M | $1,245 | 88 |
| Rent and homeowner costs | $283.4M | $13,117 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sampson County
- Population, 2025 estimate
- 61,504+4.1% since 2020
- Households
- 21,607
- Median age
- 39.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 946 sq. mi.
- People per square mile
- 63
- Median household income
- $52,432+24.4% vs. 2015–2019, before inflation
- Average household income
- $70,124
- Median home value
- $150,700
- Jobs located here
- 18,057
- Daytime population
- 51,988Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sampson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sampson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
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- Bladen County, NC29,566 people
- Wayne County, NC118,652 people
- Harnett County, NC139,150 people
- Johnston County, NC234,263 people
- Hoke County, NC53,835 people
- Lenoir County, NC54,919 people
Questions
How fast is Sampson County, NC growing?
Population estimates put Sampson County at 61,504 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 21,607 households. Median household income rose 24.4% from the 2015–2019 survey, before inflation.
How much do households in Sampson County, NC spend?
Households in Sampson County spend about $283.4M a year on rent and homeowner costs, $116.2M on groceries and $70.3M on gasoline and other fuels. Set against the U.S., households in Sampson County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
Which business types have the highest market scores in Sampson County, NC?
The highest Groundwork market scores in Sampson County are for insurance agencies (78), real estate agents and brokers (71) and real estate businesses (71). Sampson County ranks #272 of 2,272 scored counties for insurance agencies.
How does Sampson County, NC compare with the U.S.?
The median household income in Sampson County is $52,432 a year, 35% below the U.S. median of $80,734. The population rose 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $150,700, against $332,700 for the U.S. For its number of households, Sampson County has the most map listings, relative to the U.S., for funeral homes (2.4 times the U.S. rate) and the fewest for real estate businesses (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Sampson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sampson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sampson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sampson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.