Beauty and personal care · County · North Carolina
Barbershops in Cumberland County, NC
Competitor counts, household spending and official business counts for barbershops in Cumberland County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,151 of 1,356 scored counties
#56 of 69 scored counties in North Carolina
- Listings
- 154
- 9 chain locations (6%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $104.5M
- On personal care products and services · $805 a household
- Spending per listing
- $679K
- 64% below the U.S.
- Listings per 10k households
- 11.9
- 2.3 times the U.S.
- Population, 2025
- 338,473
- +0.4% since 2020
See the barbershops around any address in Cumberland County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cumberland County scores 28 (lower middle) on the Groundwork market score for barbershops, ranking #1,151 of 1,356 scored counties and #56 of 69 scored counties in North Carolina. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 154 barbershops in Cumberland County. 9 of them (6%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 11.9, 2.3 times the U.S. rate of 5.3.
Households in Cumberland County spend about $104.5M a year on personal care products and services, or $805 per household, 20% below the U.S. average. Spread across 154 barbershops, that is $679K per shop, 64% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 7 businesses with payroll in Cumberland County classed as barber shops. That is one for every 18,537 households, against one for every 16,589 across the U.S. Between 2020 and 2025, the population of Cumberland County grew 0.4%, slower than the U.S. (+3.1%).
How Cumberland County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cumberland County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 5.6 | 5.3 |
| Spending per listing | $679K | $1.6M | $1.9M |
| Households per official establishment | 18,537 | 22,074 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +33.8% | +28.5% |
| Population growth, 2020–2025 | +0.4% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $805 | $897 | $1,005 |
| Median household income | $61,291 | $72,388 | $80,734 |
| Groundwork market score | 28 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 7
- Employees, 2023
- 28
- Annual payroll, 2023
- $942K
- One-person businesses, 2023
- 276Businesses with no payroll
- Map listings, September 2026
- 1549 chain locations
- Listings at the U.S. rate for this spending
- 55The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Cumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cumberland County
- Population, 2025 estimate
- 338,473+0.4% since 2020
- Households
- 129,758
- Median age
- 34.4
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.8
- Land area
- 653 sq. mi.
- People per square mile
- 519
- Median household income
- $61,291+30.8% vs. 2015–2019, before inflation
- Average household income
- $80,209
- Median home value
- $199,200
- Jobs located here
- 116,297
- Daytime population
- 342,826Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for barbershops, numbered among those based in North Carolina, with Cumberland County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 93 | 5 | 1.5 | $6.9M | +11.0% | #4 of 1,356 |
| 2Brunswick County, NC | 84 | 13 | 1.9 | $4.8M | +26.5% | #37 of 1,356 |
| 3Orange County, NC | 78 | 22 | 3.8 | $2.7M | +6.1% | #96 of 1,356 |
| 4Union County, NC | 77 | 25 | 3.0 | $3.6M | +11.7% | #102 of 1,356 |
| 5Buncombe County, NC | 74 | 31 | 3.0 | $3M | +2.9% | #152 of 1,356 |
| 6Johnston County, NC | 72 | 39 | 4.6 | $2M | +17.9% | #191 of 1,356 |
| 7Franklin County, NC | 68 | 10 | 3.5 | $2.5M | +18.8% | #282 of 1,356 |
| 8Dare County, NC | 66 | 7 | 4.2 | $2.4M | +3.3% | #307 of 1,356 |
| 9Cabarrus County, NC | 66 | 36 | 4.3 | $2.3M | +9.9% | #311 of 1,356 |
| 10Pender County, NC | 66 | 11 | 4.3 | $2.1M | +19.0% | #317 of 1,356 |
| 56Cumberland County, NC | 28 | 154 | 11.9 | $679K | +0.4% | #1,151 of 1,356 |
Other business types in Cumberland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas19
- Hair salons27
- Barbershops28
- Nail salons24
- Spas and skin care17
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Cumberland County, NC?
There are 154 barbershops on map listings in Cumberland County as of September 2026. 9 of them (6%) are chain locations. The listings count barbershops. Official counts show 7 businesses with payroll classed as barber shops in 2023. Official counts list 276 one-person businesses without payroll.
How much do households in Cumberland County, NC spend on personal care products and services?
About $104.5M a year, or $805 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 154 barbershops on map listings, it comes to $679K per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 129,758 households in Cumberland County and national spending patterns by income.
How does Cumberland County, NC compare with the U.S. for barbershops?
Cumberland County has 11.9 barbershops per 10,000 households, 2.3 times the U.S. rate of 5.3. Spending per shop is $679K, 64% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Cumberland County would have about 55, against 154 on map listings. There is one business with payroll in the industry for every 18,537 households, against one for every 16,589 across the U.S.
How fast is Cumberland County, NC growing?
Population estimates put Cumberland County at 338,473 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 129,758 households. Median household income in Cumberland County is $61,291, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cumberland County scores 28 for barbershops (lower middle), #1,151 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Cumberland County
Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.