Pets · County · New Hampshire
Pet stores in Strafford County, NH
The pet stores in Strafford County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #893 of 974 scored counties
#6 of 9 scored counties in New Hampshire
- Listings
- 15
- 8 chain locations (53%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $36.7M
- On pets · $704 a household
- Spending per listing
- $2.4M
- 46% below the U.S.
- Listings per 10k households
- 2.9
- 45% above the U.S.
- Population, 2025
- 135,043
- +3.0% since 2020
See the pet stores around any address in Strafford County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Strafford County scores 21 (low) on the Groundwork market score for pet stores, ranking #893 of 974 scored counties and #6 of 9 scored counties in New Hampshire. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 15 pet stores in Strafford County. 8 of them (53%) are chain locations, against 38% across the U.S. That is 2.9 per 10,000 households, 45% above the U.S. rate of 2.0.
At $704 per household (23% below the U.S. average), households in Strafford County spend about $36.7M a year on pets. That works out to $2.4M per store, 46% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
The official count of businesses with payroll classed as pet and pet supplies stores in Strafford County was 8 in 2023. That is one for every 6,510 households, against one for every 13,024 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as pet and pet supplies stores in Strafford County. Population estimates show Strafford County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%).
How Strafford County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Strafford County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.9 | 3.1 | 2.0 |
| Spending per listing | $2.4M | $2.3M | $4.5M |
| Households per official establishment | 6,510 | 7,218 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +6.9% | −1.6% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on pets | $704 | $740 | $909 |
| Median household income | $88,570 | $99,031 | $80,734 |
| Groundwork market score | 21 | 12 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 8
- Employees, 2023
- 117
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 158 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $100K
SBA-backed loans to businesses classed as pet and pet supplies stores in Strafford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Strafford County
- Population, 2025 estimate
- 135,043+3.0% since 2020
- Households
- 52,080
- Median age
- 40.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 368 sq. mi.
- People per square mile
- 361
- Median household income
- $88,570+21.4% vs. 2015–2019, before inflation
- Average household income
- $114,189
- Median home value
- $362,800
- Jobs located here
- 49,807
- Daytime population
- 117,713Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Strafford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for pet stores, numbered among those based in New Hampshire, with Strafford County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merrimack County, NH | 35 | 16 | 2.6 | $2.7M | +2.6% | #712 of 974 |
| 2Cheshire County, NH | 26 | 7 | 2.3 | $2.9M | +2.3% | #839 of 974 |
| 3Hillsborough County, NH | 25 | 50 | 3.0 | $2.6M | +2.5% | #853 of 974 |
| 4Belknap County, NH | 24 | 7 | 2.7 | $2.6M | +2.1% | #866 of 974 |
| 5Rockingham County, NH | 24 | 50 | 3.9 | $2.1M | +3.0% | #873 of 974 |
| 6Strafford County, NH | 21 | 15 | 2.9 | $2.4M | +3.0% | #893 of 974 |
| 7Carroll County, NH | 18 | 9 | 4.1 | $1.6M | +5.0% | #913 of 974 |
| 8Grafton County, NH | 16 | 15 | 4.0 | $1.7M | +2.2% | #923 of 974 |
| 9Coos County, NH | 9 | 5 | 3.6 | $1.5M | +0.4% | #959 of 974 |
Other business types in Strafford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses23
- Veterinarians27
- Pet grooming and boarding24
- Pet stores21
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Strafford County, NH?
Strafford County has 15 pet stores on map listings as of September 2026. 8 of them (53%) are chain locations. The listings count pet stores. Official counts show 8 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in Strafford County, NH spend on pets?
About $36.7M a year, or $704 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 15 pet stores on map listings, it comes to $2.4M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 52,080 households in Strafford County and national spending patterns by income.
How does Strafford County, NH compare with the U.S. for pet stores?
Strafford County has 2.9 pet stores per 10,000 households, 45% above the U.S. rate of 2.0. Spending per store is $2.4M, 46% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Strafford County would have about 8, against 15 on map listings. There is one business with payroll in the industry for every 6,510 households, against one for every 13,024 across the U.S.
How fast is Strafford County, NH growing?
Population estimates put Strafford County at 135,043 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 52,080 households. Median household income in Strafford County is $88,570, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Strafford County scores 21 for pet stores (low), #893 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Strafford County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Strafford County
Screening a site or an acquisition in Strafford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.