Groundwork

Pets · County · Nebraska

Pet businesses in Douglas County, NE

How Douglas County, NE compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 67 out of 100: Upper middle

Ranked #388 of 2,200 scored counties
#3 of 25 scored counties in Nebraska

Listings
239
46 chain locations (19%)
Official establishments
134
+14.5% since 2019
Household spending a year
$215.9M
On pets · $906 a household
Spending per listing
$903K
3% above the U.S.
Listings per 10k households
10.0
4% below the U.S.
Population, 2025
606,460
+3.6% since 2020

See the pet businesses around any address in Douglas County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $906 per household (in line with the U.S. average), households in Douglas County spend about $215.9M a year on pets. That works out to $903K per business, 3% above the U.S. figure of $878K.

There are 239 pet businesses on map listings in Douglas County as of September 2026. Chain locations make up 19% of them, against 17% across the U.S. That is 10.0 per 10,000 households, 4% below the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Douglas County was 134 in 2023, up 14.5% from 2019. That is one for every 1,779 households, against one for every 1,852 across the U.S. Another 214 one-person businesses have no payroll, by official counts. Since fiscal 2022, 8 SBA-backed loans worth $4.2M have gone to businesses classed as pet care, veterinarians and pet stores in Douglas County.

Population estimates show Douglas County grew 3.6% from 2020 to 2025, faster than the U.S. (+3.1%). For pet businesses, Douglas County has a Groundwork market score of 67 (upper middle): #388 of 2,200 scored counties and #3 of 25 scored counties in Nebraska. That puts it in the top quarter of counties.

How Douglas County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Douglas County, NE compared with Nebraska and the U.S.
MeasureDouglas CountyNebraskaU.S.
Listings per 10k households10.011.810.4
Spending per listing$903K$727K$878K
Households per official establishment1,7791,5771,852
Official establishment growth, 2019–2023+14.5%+9.1%+11.4%
Population growth, 2020–2025+3.6%+2.8%+3.1%
Spending per household on pets$906$858$909
Median household income$80,391$76,475$80,734
Groundwork market score6736

Official counts and lending

Businesses

Official establishments, 2019 to 2023
117 → 134+14.5% over the period
Employees, 2023
1,570
Annual payroll, 2023
$70.1M
One-person businesses, 2023
214Businesses with no payroll
Map listings, September 2026
23946 chain locations
Listings at the U.S. rate for this spending
246The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$4.2M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Douglas County

Population, 2025 estimate
606,460+3.6% since 2020
Households
238,430
Median age
36.8
Homes lived in by their owners
62%
Vehicles per household
1.7
Land area
327 sq. mi.
People per square mile
1,809
Median household income
$80,391+24.4% vs. 2015–2019, before inflation
Average household income
$114,185
Median home value
$266,100
Jobs located here
360,817
Daytime population
660,547Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Douglas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for pet businesses, numbered among those based in Nebraska, with Douglas County marked.

Top counties in Nebraska

Counties in Nebraska ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cass County, NE801211.1$864K+3.9%#76 of 2,200
2Sarpy County, NE79689.2$1.1M+9.0%#86 of 2,200
3Douglas County, NE6723910.0$903K+3.6%#388 of 2,200
4Saunders County, NE671213.5$697K+6.0%#411 of 2,200
5Lancaster County, NE641259.3$903K+3.4%#503 of 2,200
6Platte County, NE601410.3$784K+3.9%#665 of 2,200
7Seward County, NE58913.3$656K+2.3%#748 of 2,200
8Saline County, NE5759.7$853K+1.9%#767 of 2,200
9Hall County, NE57239.4$840K+1.4%#770 of 2,200
10York County, NE55712.3$667K+3.3%#879 of 2,200

Other business types in Douglas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Douglas County, NE?

As of September 2026, map listings count 239 pet businesses in Douglas County. 46 of them (19%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 134 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 14.5% from 2019. Official counts list 214 one-person businesses without payroll.

How much do households in Douglas County, NE spend on pets?

About $215.9M a year, or $906 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 239 pet businesses on map listings, it comes to $903K per business. It is estimated from the incomes of the 238,430 households in Douglas County and national spending patterns by income.

How does Douglas County, NE compare with the U.S. for pet businesses?

Douglas County has 10.0 pet businesses per 10,000 households, 4% below the U.S. rate of 10.4. Spending per business is $903K, 3% above the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Douglas County would have about 246, against 239 on map listings. There is one business with payroll in the industry for every 1,779 households, against one for every 1,852 across the U.S. The official count rose 14.5% from 2019 to 2023, against +11.4% for the U.S.

How fast is Douglas County, NE growing?

Population estimates put Douglas County at 606,460 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 238,430 households. Median household income in Douglas County is $80,391, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 67 for pet businesses (upper middle), #388 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Douglas County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Douglas County

Screening a site or an acquisition in Douglas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.