County profile · Iowa
Pottawattamie County, IA market data
Population, household spending and competition for 56 business types in Pottawattamie County, each scored against other counties.
- Population, 2025
- 92,996
- −0.7% since 2020
- Households
- 37,642
- Median household income
- $73,602
- +22.5% vs. 2015–2019, before inflation
- Median home value
- $195,700
- Jobs located here
- 40,169
- Highest market score
- 73
- Physical therapy, #163 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Pottawattamie County by name and distance, and the households and spending within reach. Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 92,996 people live in Pottawattamie County, in 37,642 households. Population estimates show Pottawattamie County declined 0.7% from 2020 to 2025, against +3.1% for the U.S. The median household income in Pottawattamie County is $73,602 a year, 9% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pottawattamie County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in Pottawattamie County are for physical therapy clinics (73), grocery and convenience stores (72) and convenience stores (71). Pottawattamie County ranks #163 of 1,422 scored counties for physical therapy clinics.
Pottawattamie County is part of the Omaha metro area. For its number of households, Pottawattamie County has the most map listings, relative to the U.S., for car washes and detailers (47% above the U.S. rate) and the fewest for spas and skin care studios (65% below the U.S. rate).
All 56 business types in Pottawattamie County
Highest Groundwork market score first. Each score compares Pottawattamie County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 73 | #163 of 1,422 | 10 | 2.7 | $5.2M | 216 | 10 |
| Grocery and convenience stores | 72 | #380 of 2,402 | 49 | 13.0 | $4.6M | 135 | 15 |
| Convenience stores | 71 | #404 of 2,261 | 25 | 6.6 | $9M | 114 | 3 |
| Spas and skin care | 70 | #201 of 1,769 | 15 | 4.0 | $2.4M | 276 | Under 3 |
| Grocery stores | 70 | #401 of 2,070 | 14 | 3.7 | $16M | 172 | 12 |
| Gyms | 69 | #238 of 1,792 | 15 | 4.0 | $2.1M | 162 | 8 |
| Barbershops | 69 | #248 of 1,356 | 7 | 1.9 | $5.2M | 275 | Under 3 |
| Nail salons | 67 | #200 of 1,328 | 9 | 2.4 | $4M | 241 | Under 3 |
| Roofing and gutters | 66 | #221 of 1,177 | 7 | 1.9 | $14.2M | 167 | 3 |
| Funeral homes | 66 | #322 of 1,472 | 6 | 1.6 | $921K | 136 | 3 |
| Primary care and pediatrics | 66 | #349 of 1,656 | 23 | 6.1 | $2.3M | 127 | 26 |
| Yoga, Pilates and fitness studios | 63 | #169 of 777 | 5 | 1.3 | $6.3M | 156 | 8 |
| Dentists and orthodontists | 63 | #460 of 1,886 | 30 | 8.0 | $1.7M | 176 | 26 |
| Bakeries and dessert shops | 62 | #469 of 1,889 | 27 | 7.2 | $5.3M | 127 | 14 |
| Pet grooming and boarding | 61 | #458 of 1,461 | 14 | 3.7 | $2.2M | 86 | 3 |
| Veterinarians | 61 | #472 of 1,485 | 12 | 3.2 | $2.6M | 94 | 6 |
| Salons, barbers and spas | 61 | #596 of 2,385 | 98 | 26.0 | $370K | 174 | 30 |
| Pet businesses | 60 | #666 of 2,200 | 40 | 10.6 | $770K | 88 | 12 |
| Clothing and shoe stores | 60 | #678 of 2,087 | 42 | 11.2 | $1.7M | 135 | 13 |
| Clothing, shoes and laundry | 59 | #746 of 2,210 | 56 | 14.9 | $1.3M | 146 | 17 |
| Collision repair and body shops | 58 | #484 of 1,327 | 12 | 3.2 | $3.4M | 111 | 9 |
| Gyms, studios and classes | 57 | #709 of 2,088 | 37 | 9.8 | $854K | 129 | 19 |
| Sit-down restaurants | 57 | #861 of 2,405 | 178 | 47.3 | $798K | 120 | 56 |
| Optometrists and eye care | 56 | #517 of 1,302 | 15 | 4.0 | $3.5M | 110 | 7 |
| Coffee shops and cafes | 55 | #816 of 2,063 | 36 | 9.6 | $3.9M | 107 | 14 |
| Restaurants and cafes | 55 | #961 of 2,405 | 342 | 90.9 | $415K | 112 | 140 |
| Hair salons | 54 | #945 of 2,339 | 67 | 17.8 | $542K | 126 | 24 |
| Doctors, dentists and clinics | 54 | #1,010 of 2,394 | 245 | 65.1 | $212K | 139 | 80 |
| Property management | 52 | #399 of 910 | 7 | 1.9 | Index only | 133 | 10 |
| Home repair trades | 52 | #932 of 2,057 | 40 | 10.6 | $2.5M | 102 | 50 |
| Chiropractors | 49 | #770 of 1,490 | 24 | 6.4 | $2.2M | 90 | 11 |
| Tire shops | 49 | #798 of 1,530 | 16 | 4.3 | $2.6M | 103 | 9 |
| Electricians | 48 | #633 of 1,160 | 10 | 2.7 | $9.9M | 83 | 17 |
| Pizza | 47 | #1,145 of 2,090 | 35 | 9.3 | $4.1M | 80 | 69 |
| Fast food and sandwich shops | 47 | #1,268 of 2,222 | 53 | 14.1 | $2.7M | 88 | 69 |
| Auto repair shops | 47 | #1,328 of 2,378 | 92 | 24.4 | $448K | 101 | 45 |
| HVAC and plumbing | 46 | #990 of 1,707 | 23 | 6.1 | $4.3M | 91 | 30 |
| Mortgage brokers and lenders | 45 | #526 of 887 | 12 | 3.2 | Index only | 110 | 4 |
| Pet stores | 44 | #586 of 974 | 8 | 2.1 | $3.8M | 85 | 3 |
| Auto repair and car care | 44 | #1,464 of 2,401 | 156 | 41.4 | $264K | 98 | 66 |
| Child care and preschools | 43 | #998 of 1,611 | 15 | 4.0 | $960K | 96 | 24 |
| Real estate agents and brokers | 43 | #1,410 of 2,176 | 66 | 17.5 | Index only | 144 | 27 |
| Martial arts and dance studios | 42 | #886 of 1,334 | 17 | 4.5 | $1.9M | 92 | 11 |
| Gas stations | 42 | #1,505 of 2,358 | 55 | 14.6 | $1.9M | 80 | 46 |
| Real estate | 39 | #1,660 of 2,229 | 87 | 23.1 | Index only | 137 | 49 |
| Car washes and detailing | 38 | #1,038 of 1,451 | 21 | 5.6 | $2M | 78 | 8 |
| Lawn, cleaning and pest control | 33 | #1,469 of 1,771 | 30 | 8.0 | $1.5M | 90 | 67 |
| Landscaping and lawn care | 30 | #1,269 of 1,493 | 22 | 5.8 | $2.1M | 70 | 42 |
| Insurance agencies | 30 | #1,808 of 2,272 | 56 | 14.9 | $1.1M | 91 | 37 |
| House cleaning | Not scored | Not scored | 4 | 1.1 | $11.3M | 176 | 20 |
| Laundromats | Not scored | Not scored | 4 | 1.1 | $18M | 144 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.1 | $11.3M | 110 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $36M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $51.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Pottawattamie County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41.2M | $1,096 | 114 |
| Gasoline and other fuels | $104.9M | $2,787 | 107 |
| Food away from home | $142M | $3,772 | 93 |
| Groceries | $223.9M | $5,947 | 94 |
| Personal care products and services | $36.3M | $964 | 96 |
| Child care and other personal services | $14.4M | $383 | 66 |
| Memberships, classes and admissions | $31.6M | $839 | 85 |
| Medical and dental services | $51.9M | $1,378 | 107 |
| Pets | $30.8M | $818 | 90 |
| Clothing, shoes and related services | $72M | $1,912 | 93 |
| Vehicle insurance | $63.7M | $1,691 | 86 |
| Home repairs, maintenance and insurance | $99.1M | $2,634 | 87 |
| Lawn care, cleaning and other household services | $45.1M | $1,198 | 85 |
| Rent and homeowner costs | $516.5M | $13,721 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pottawattamie County
- Population, 2025 estimate
- 92,996−0.7% since 2020
- Households
- 37,642
- Median age
- 40.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 951 sq. mi.
- People per square mile
- 98
- Median household income
- $73,602+22.5% vs. 2015–2019, before inflation
- Average household income
- $91,780
- Median home value
- $195,700
- Jobs located here
- 40,169
- Daytime population
- 86,715Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pottawattamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Iowa 8
- Mills County, IA14,568 people
- Harrison County, IA14,632 people
- Shelby County, IA11,778 people
- Montgomery County, IA10,214 people
- Fremont County, IA6,514 people
- Cass County, IA13,096 people
- Page County, IA15,131 people
- Audubon County, IA5,599 people
Questions
How fast is Pottawattamie County, IA growing?
Population estimates put Pottawattamie County at 92,996 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 37,642 households. Against the 2015–2019 survey, median household income rose 22.5%, before inflation.
How much do households in Pottawattamie County, IA spend?
Households in Pottawattamie County spend about $516.5M a year on rent and homeowner costs, $223.9M on groceries and $142M on food away from home. Relative to the U.S., household spending in Pottawattamie County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in Pottawattamie County, IA?
Of the business types scored in Pottawattamie County, physical therapy clinics (73), grocery and convenience stores (72) and convenience stores (71) have the highest Groundwork market scores. For physical therapy clinics, that ranks #163 of 1,422 scored counties.
How does Pottawattamie County, IA compare with the U.S.?
Median household income in Pottawattamie County is $73,602, 9% below the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $195,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (47% above the U.S. rate) and lowest for spas and skin care studios (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Pottawattamie County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pottawattamie County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Iowa · Every U.S. market · How we measure
Screening a site or an acquisition in Pottawattamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.