Pets · County · Iowa
Pet businesses in Pottawattamie County, IA
Competitor counts, household spending and official business counts for pet businesses in Pottawattamie County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #666 of 2,200 scored counties
#9 of 71 scored counties in Iowa
- Listings
- 40
- 4 chain locations (10%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $30.8M
- On pets · $818 a household
- Spending per listing
- $770K
- 12% below the U.S.
- Listings per 10k households
- 10.6
- 2% above the U.S.
- Population, 2025
- 92,996
- −0.7% since 2020
See the pet businesses around any address in Pottawattamie County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 40 pet businesses in Pottawattamie County. Of those, 4 are chain locations, or 10%, against 17% across the U.S. That comes to 10.6 for every 10,000 households, 2% above the U.S. rate of 10.4.
Household spending on pets in Pottawattamie County comes to about $30.8M a year: $818 per household, 10% below the U.S. average. That is about $770K of household spending for each business on map listings, 12% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Pottawattamie County was 12 in 2023. That is one for every 3,137 households, against one for every 1,852 across the U.S. Official counts also show 27 one-person businesses without payroll.
Between 2020 and 2025, the population of Pottawattamie County declined 0.7%, against +3.1% for the U.S. For pet businesses, Pottawattamie County has a Groundwork market score of 60 (upper middle): #666 of 2,200 scored counties and #9 of 71 scored counties in Iowa.
How Pottawattamie County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pottawattamie County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.6 | 12.9 | 10.4 |
| Spending per listing | $770K | $654K | $878K |
| Households per official establishment | 3,137 | 1,542 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.4% | +11.4% |
| Population growth, 2020–2025 | −0.7% | +1.5% | +3.1% |
| Spending per household on pets | $818 | $843 | $909 |
| Median household income | $73,602 | $75,059 | $80,734 |
| Groundwork market score | 60 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 12
- Employees, 2023
- 126
- Annual payroll, 2023
- $5.9M
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 404 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Pottawattamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pottawattamie County
- Population, 2025 estimate
- 92,996−0.7% since 2020
- Households
- 37,642
- Median age
- 40.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 951 sq. mi.
- People per square mile
- 98
- Median household income
- $73,602+22.5% vs. 2015–2019, before inflation
- Average household income
- $91,780
- Median home value
- $195,700
- Jobs located here
- 40,169
- Daytime population
- 86,715Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pottawattamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for pet businesses, numbered among those based in Iowa, with Pottawattamie County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 82 | 38 | 8.9 | $1.2M | +17.8% | #47 of 2,200 |
| 2Johnson County, IA | 73 | 56 | 8.8 | $993K | +4.6% | #195 of 2,200 |
| 3Benton County, IA | 69 | 12 | 11.8 | $759K | +1.8% | #332 of 2,200 |
| 4Woodbury County, IA | 66 | 25 | 6.1 | $1.3M | +0.7% | #415 of 2,200 |
| 5Delaware County, IA | 62 | 6 | 8.1 | $1M | +1.3% | #572 of 2,200 |
| 6Polk County, IA | 62 | 223 | 10.9 | $841K | +4.8% | #577 of 2,200 |
| 7Warren County, IA | 62 | 26 | 12.6 | $755K | +9.0% | #588 of 2,200 |
| 8Buena Vista County, IA | 60 | 6 | 8.0 | $1M | −1.7% | #649 of 2,200 |
| 9Pottawattamie County, IA | 60 | 40 | 10.6 | $770K | −0.7% | #666 of 2,200 |
| 10Tama County, IA | 58 | 5 | 7.4 | $1M | −1.5% | #714 of 2,200 |
Other business types in Pottawattamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses60
- Veterinarians61
- Pet grooming and boarding61
- Pet stores44
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Pottawattamie County, IA?
Pottawattamie County has 40 pet businesses on map listings as of September 2026. 4 of them (10%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 12 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 27 one-person businesses have no payroll, by official counts.
How much do households in Pottawattamie County, IA spend on pets?
About $30.8M a year, or $818 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 40 pet businesses on map listings, it comes to $770K per business. It is estimated from the incomes of the 37,642 households in Pottawattamie County and national spending patterns by income.
How does Pottawattamie County, IA compare with the U.S. for pet businesses?
Pottawattamie County has 10.6 pet businesses per 10,000 households, 2% above the U.S. rate of 10.4. Spending per business is $770K, 12% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Pottawattamie County would have about 35, against 40 on map listings. There is one business with payroll in the industry for every 3,137 households, against one for every 1,852 across the U.S.
How fast is Pottawattamie County, IA growing?
Population estimates put Pottawattamie County at 92,996 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 37,642 households. The median household income in Pottawattamie County is $73,602 a year, 9% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pottawattamie County scores 60 for pet businesses (upper middle), #666 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pottawattamie County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Pottawattamie County
Screening a site or an acquisition in Pottawattamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.