Real estate · County · Iowa
Mortgage brokers and lenders in Pottawattamie County, IA
The mortgage brokers and lenders in Pottawattamie County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #526 of 887 scored counties
#7 of 10 scored counties in Iowa
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $516.5M
- On rent and homeowner costs · $13,721 a household
- Housing spending per listing (U.S. = 100)
- 110
- 10% above the U.S.
- Listings per 10k households
- 3.2
- 26% below the U.S.
- Population, 2025
- 92,996
- −0.7% since 2020
See the mortgage brokers and lenders around any address in Pottawattamie County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 mortgage brokers and lenders in Pottawattamie County. One of them (8%) is a chain location, against 21% across the U.S. Per 10,000 households, that is 3.2, 26% below the U.S. rate of 4.3.
Households in Pottawattamie County spend about $516.5M a year on rent and homeowner costs, or $13,721 per household, 18% below the U.S. average. Housing spending per office is 10% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
In 2023, official counts showed 4 businesses with payroll in Pottawattamie County classed as mortgage brokers and real estate lenders. That is one for every 9,411 households, against one for every 4,897 across the U.S.
Population estimates put the population change in Pottawattamie County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. For mortgage brokers and lenders, Pottawattamie County has a Groundwork market score of 45 (lower middle): #526 of 887 scored counties and #7 of 10 scored counties in Iowa.
How Pottawattamie County compares
The same measures for Iowa and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Pottawattamie County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 2.0 | 4.3 |
| Housing spending per listing (U.S. = 100) | 110 | 180 | 100 |
| Households per official establishment | 9,411 | 10,874 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +22.2% | +9.5% |
| Population growth, 2020–2025 | −0.7% | +1.5% | +3.1% |
| Spending per household on rent and homeowner costs | $13,721 | $14,016 | $16,661 |
| Median household income | $73,602 | $75,059 | $80,734 |
| Groundwork market score | 45 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 39
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Pottawattamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pottawattamie County
- Population, 2025 estimate
- 92,996−0.7% since 2020
- Households
- 37,642
- Median age
- 40.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 951 sq. mi.
- People per square mile
- 98
- Median household income
- $73,602+22.5% vs. 2015–2019, before inflation
- Average household income
- $91,780
- Median home value
- $195,700
- Jobs located here
- 40,169
- Daytime population
- 86,715Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pottawattamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for mortgage brokers and lenders, numbered among those based in Iowa, with Pottawattamie County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Johnson County, IA | 70 | 8 | 1.3 | 291 | +4.6% | #114 of 887 |
| 2Story County, IA | 61 | 6 | 1.5 | 231 | +2.7% | #228 of 887 |
| 3Linn County, IA | 59 | 21 | 2.2 | 167 | +0.7% | #260 of 887 |
| 4Black Hawk County, IA | 53 | 15 | 2.7 | 125 | +0.4% | #380 of 887 |
| 5Woodbury County, IA | 48 | 9 | 2.2 | 158 | +0.7% | #469 of 887 |
| 6Scott County, IA | 48 | 21 | 2.9 | 128 | +0.4% | #471 of 887 |
| 7Pottawattamie County, IA | 45 | 12 | 3.2 | 110 | −0.7% | #526 of 887 |
| 8Dallas County, IA | 45 | 24 | 5.7 | 74 | +17.8% | #536 of 887 |
| 9Clinton County, IA | 38 | 5 | 2.6 | 134 | −0.9% | #653 of 887 |
| 10Polk County, IA | 35 | 111 | 5.4 | 70 | +4.8% | #712 of 887 |
Other business types in Pottawattamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate39
- Real estate agents and brokers43
- Property management52
- Mortgage brokers and lenders45
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in Pottawattamie County, IA?
Pottawattamie County has 12 mortgage brokers and lenders on map listings as of September 2026. One of them (8%) is a chain location. The listings count mortgage brokers and mortgage lenders. Official counts show 4 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Pottawattamie County, IA spend on rent and homeowner costs?
About $516.5M a year, or $13,721 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 12 mortgage brokers and lenders on map listings, housing spending per office is 10% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 37,642 households in Pottawattamie County and national spending patterns by income.
How does Pottawattamie County, IA compare with the U.S. for mortgage brokers and lenders?
Pottawattamie County has 3.2 mortgage brokers and lenders per 10,000 households, 26% below the U.S. rate of 4.3. The index of housing spending per office is 110, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Pottawattamie County would have about 13, against 12 on map listings. There is one business with payroll in the industry for every 9,411 households, against one for every 4,897 across the U.S.
How fast is Pottawattamie County, IA growing?
Population estimates put Pottawattamie County at 92,996 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 37,642 households. The median household income in Pottawattamie County is $73,602 a year, 9% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pottawattamie County scores 45 for mortgage brokers and lenders (lower middle), #526 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pottawattamie County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Pottawattamie County
Screening a site or an acquisition in Pottawattamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.