Fitness and classes · County · Iowa
Gyms and studios in Pottawattamie County, IA
The gyms and studios in Pottawattamie County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #709 of 2,088 scored counties
#15 of 64 scored counties in Iowa
- Listings
- 37
- 6 chain locations (16%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $31.6M
- On memberships, classes and admissions · $839 a household
- Spending per listing
- $854K
- 29% above the U.S.
- Listings per 10k households
- 9.8
- 34% below the U.S.
- Population, 2025
- 92,996
- −0.7% since 2020
See the gyms and studios around any address in Pottawattamie County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $839 per household (15% below the U.S. average), households in Pottawattamie County spend about $31.6M a year on memberships, classes and admissions. Spread across 37 gyms and studios, that is $854K per location, 29% above the U.S. figure of $662K.
There are 37 gyms and studios on map listings in Pottawattamie County as of September 2026. Chain locations make up 16% of them, against 20% across the U.S. That is 9.8 per 10,000 households, 34% below the U.S. rate of 14.9.
In 2023, official counts showed 19 businesses with payroll in Pottawattamie County classed as fitness centers and recreation instruction. That is one for every 1,981 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $144K has gone to businesses classed as fitness centers and recreation instruction in Pottawattamie County.
Population estimates put the population change in Pottawattamie County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. Pottawattamie County scores 57 (upper middle) on the Groundwork market score for gyms and studios, ranking #709 of 2,088 scored counties and #15 of 64 scored counties in Iowa.
How Pottawattamie County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pottawattamie County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.8 | 14.8 | 14.9 |
| Spending per listing | $854K | $603K | $662K |
| Households per official establishment | 1,981 | 1,888 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +3.9% | +8.2% |
| Population growth, 2020–2025 | −0.7% | +1.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $839 | $890 | $983 |
| Median household income | $73,602 | $75,059 | $80,734 |
| Groundwork market score | 57 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 19
- Employees, 2023
- 235
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 376 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $144K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Pottawattamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pottawattamie County
- Population, 2025 estimate
- 92,996−0.7% since 2020
- Households
- 37,642
- Median age
- 40.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 951 sq. mi.
- People per square mile
- 98
- Median household income
- $73,602+22.5% vs. 2015–2019, before inflation
- Average household income
- $91,780
- Median home value
- $195,700
- Jobs located here
- 40,169
- Daytime population
- 86,715Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pottawattamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for gyms and studios, numbered among those based in Iowa, with Pottawattamie County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 83 | 27 | 13.1 | $805K | +9.0% | #42 of 2,088 |
| 2Benton County, IA | 79 | 9 | 8.8 | $1.1M | +1.8% | #79 of 2,088 |
| 3Buchanan County, IA | 73 | 6 | 7.3 | $1.1M | +1.3% | #173 of 2,088 |
| 4Dallas County, IA | 73 | 59 | 13.9 | $922K | +17.8% | #183 of 2,088 |
| 5Guthrie County, IA | 71 | 5 | 10.9 | $845K | +1.6% | #234 of 2,088 |
| 6Madison County, IA | 70 | 8 | 11.9 | $829K | +3.8% | #251 of 2,088 |
| 7Cedar County, IA | 69 | 6 | 7.9 | $1.1M | −0.7% | #267 of 2,088 |
| 8Allamakee County, IA | 68 | 5 | 8.4 | $935K | +1.2% | #303 of 2,088 |
| 9Harrison County, IA | 68 | 6 | 9.9 | $892K | +0.4% | #308 of 2,088 |
| 10Marshall County, IA | 65 | 11 | 7.1 | $1.1M | −0.5% | #395 of 2,088 |
| 15Pottawattamie County, IA | 57 | 37 | 9.8 | $854K | −0.7% | #709 of 2,088 |
Other business types in Pottawattamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes57
- Gyms69
- Yoga, Pilates and fitness studios63
- Martial arts and dance studios42
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Pottawattamie County, IA?
As of September 2026, map listings count 37 gyms and studios in Pottawattamie County. 6 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 19 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Pottawattamie County, IA spend on memberships, classes and admissions?
About $31.6M a year, or $839 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 37 gyms and studios on map listings, it comes to $854K per location. It is estimated from the incomes of the 37,642 households in Pottawattamie County and national spending patterns by income.
How does Pottawattamie County, IA compare with the U.S. for gyms and studios?
Pottawattamie County has 9.8 gyms and studios per 10,000 households, 34% below the U.S. rate of 14.9. Spending per location is $854K, 29% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Pottawattamie County would have about 48, against 37 on map listings. There is one business with payroll in the industry for every 1,981 households, against one for every 1,641 across the U.S.
How fast is Pottawattamie County, IA growing?
Population estimates put Pottawattamie County at 92,996 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 37,642 households. The median household income in Pottawattamie County is $73,602 a year, 9% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pottawattamie County scores 57 for gyms and studios (upper middle), #709 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pottawattamie County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Pottawattamie County
Screening a site or an acquisition in Pottawattamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.