Groundwork

Home services · County · Florida

House cleaning businesses in Bay County, FL

The house cleaning businesses in Bay County, FL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #642 of 847 scored counties
#37 of 40 scored counties in Florida

Listings
32
3 chain locations (9%)
Official establishments
95
+43.9% since 2019
Household spending a year
$115.8M
On lawn care, cleaning and other household services · $1,470 a household
Spending per listing
$3.6M
43% below the U.S.
Listings per 10k households
4.1
86% above the U.S.
Population, 2025
204,479
+17.2% since 2020

See the house cleaning businesses around any address in Bay County

The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Bay County scores 38 (lower middle) on the Groundwork market score for house cleaning businesses, ranking #642 of 847 scored counties and #37 of 40 scored counties in Florida. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 32 house cleaning businesses in Bay County. Chain locations make up 9% of them, against 8% across the U.S. Per 10,000 households, that is 4.1, 86% above the U.S. rate of 2.2.

At $1,470 per household (4% above the U.S. average), households in Bay County spend about $115.8M a year on lawn care, cleaning and other household services. That works out to $3.6M per business, 43% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.

In 2023, official counts showed 95 businesses with payroll in Bay County classed as janitorial and carpet cleaning services, up 43.9% from 2019. That is one for every 829 households, against one for every 1,735 across the U.S. Population estimates put the population change in Bay County from 2020 to 2025 at +17.2%, faster than the U.S. (+3.1%).

How Bay County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

House cleaning in Bay County, FL compared with Florida and the U.S.
MeasureBay CountyFloridaU.S.
Listings per 10k households4.13.02.2
Spending per listing$3.6M$4.9M$6.4M
Households per official establishment8291,1971,735
Official establishment growth, 2019–2023+43.9%+11.6%+6.6%
Population growth, 2020–2025+17.2%+8.7%+3.1%
Spending per household on lawn care, cleaning and other household services$1,470$1,503$1,414
Median household income$73,533$74,568$80,734
Groundwork market score3844

Official counts and lending

Businesses

Official establishments, 2019 to 2023
66 → 95+43.9% over the period
Employees, 2023
1,110
Annual payroll, 2023
$27.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
323 chain locations
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Bay County

Population, 2025 estimate
204,479+17.2% since 2020
Households
78,778
Median age
41.4
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
759 sq. mi.
People per square mile
246
Median household income
$73,533+35.4% vs. 2015–2019, before inflation
Average household income
$96,618
Median home value
$310,500
Jobs located here
79,343
Daytime population
189,844Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Bay County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.

Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

House cleaning across Florida

Every Florida market ranked →

The highest-scoring counties in Florida for house cleaning businesses, numbered among those based in Florida, with Bay County marked.

Top counties in Florida

Counties in Florida ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL9271.0$14.8M+21.1%#3 of 847
2Citrus County, FL74131.8$7.2M+11.1%#74 of 847
3Nassau County, FL67102.5$6.3M+17.4%#140 of 847
4Putnam County, FL6661.9$6.5M+5.9%#151 of 847
5Clay County, FL66212.5$6.2M+9.4%#152 of 847
6Polk County, FL62652.2$6.2M+19.8%#202 of 847
7Santa Rosa County, FL62263.6$4.5M+11.7%#209 of 847
8Marion County, FL61332.0$6.7M+17.3%#224 of 847
9Martin County, FL60162.4$6.8M+4.8%#241 of 847
10Lake County, FL59392.4$6.1M+18.1%#255 of 847
37Bay County, FL38324.1$3.6M+17.2%#642 of 847

Other business types in Bay County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many house cleaning businesses are in Bay County, FL?

There are 32 house cleaning businesses on map listings in Bay County as of September 2026. 3 of them (9%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 95 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 43.9% from 2019.

How much do households in Bay County, FL spend on lawn care, cleaning and other household services?

About $115.8M a year, or $1,470 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 32 house cleaning businesses on map listings, it comes to $3.6M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 78,778 households in Bay County and national spending patterns by income.

How does Bay County, FL compare with the U.S. for house cleaning businesses?

Bay County has 4.1 house cleaning businesses per 10,000 households, 86% above the U.S. rate of 2.2. Spending per business is $3.6M, 43% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Bay County would have about 18, against 32 on map listings. There is one business with payroll in the industry for every 829 households, against one for every 1,735 across the U.S. The official count rose 43.9% from 2019 to 2023, against +6.6% for the U.S.

How fast is Bay County, FL growing?

Population estimates put Bay County at 204,479 people in 2025, up 17.2% since 2020, faster than the U.S. (+3.1%). It has 78,778 households. Median household income in Bay County is $73,533, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 38 for house cleaning businesses (lower middle), #642 of 847 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Bay County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for house cleaning businesses · All 56 business types in Bay County

Screening a site or an acquisition in Bay County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.