Real estate · County · Florida
Mortgage brokers and lenders in Highlands County, FL
How Highlands County, FL compares with other counties and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #100 of 887 scored counties
#4 of 39 scored counties in Florida
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $626M
- On rent and homeowner costs · $13,354 a household
- Housing spending per listing (U.S. = 100)
- 321
- 3.2 times the U.S.
- Listings per 10k households
- 1.1
- 74% below the U.S.
- Population, 2025
- 111,122
- +9.7% since 2020
See the mortgage brokers and lenders around any address in Highlands County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Highlands County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5 mortgage brokers and lenders in Highlands County. One of them (20%) is a chain location, against 21% across the U.S. That is 1.1 per 10,000 households, 74% below the U.S. rate of 4.3.
At $13,354 per household (20% below the U.S. average), households in Highlands County spend about $626M a year on rent and homeowner costs. Housing spending per office is 3.2 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
There is no official count of businesses with payroll classed as mortgage brokers and real estate lenders in Highlands County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Highlands County grew 9.7%, faster than the U.S. (+3.1%). For mortgage brokers and lenders, Highlands County has a Groundwork market score of 71 (upper middle): #100 of 887 scored counties and #4 of 39 scored counties in Florida. That puts it in the top quarter of counties.
How Highlands County compares
The same measures for Florida and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Highlands County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.1 | 5.3 | 4.3 |
| Housing spending per listing (U.S. = 100) | 321 | 74 | 100 |
| Households per official establishment | n/a | 3,510 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +22.5% | +9.5% |
| Population growth, 2020–2025 | +9.7% | +8.7% | +3.1% |
| Spending per household on rent and homeowner costs | $13,354 | $15,326 | $16,661 |
| Median household income | $54,897 | $74,568 | $80,734 |
| Groundwork market score | 71 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Highlands County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Highlands County
- Population, 2025 estimate
- 111,122+9.7% since 2020
- Households
- 46,879
- Median age
- 52.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.6
- Land area
- 1,018 sq. mi.
- People per square mile
- 104
- Median household income
- $54,897+34.1% vs. 2015–2019, before inflation
- Average household income
- $71,953
- Median home value
- $187,900
- Jobs located here
- 28,038
- Daytime population
- 94,243Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Highlands County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Highlands County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Florida
Every Florida market ranked →The highest-scoring counties in Florida for mortgage brokers and lenders, numbered among those based in Florida, with Highlands County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 83 | 9 | 1.3 | 302 | +21.1% | #15 of 887 |
| 2Citrus County, FL | 74 | 11 | 1.5 | 228 | +11.1% | #73 of 887 |
| 3Santa Rosa County, FL | 72 | 18 | 2.5 | 168 | +11.7% | #96 of 887 |
| 4Highlands County, FL | 71 | 5 | 1.1 | 321 | +9.7% | #100 of 887 |
| 5Lake County, FL | 71 | 39 | 2.4 | 161 | +18.1% | #108 of 887 |
| 6St. Lucie County, FL | 67 | 33 | 2.4 | 157 | +21.4% | #148 of 887 |
| 7Marion County, FL | 65 | 45 | 2.7 | 130 | +17.3% | #175 of 887 |
| 8Pasco County, FL | 64 | 66 | 2.8 | 138 | +19.1% | #191 of 887 |
| 9Polk County, FL | 64 | 89 | 3.1 | 120 | +19.8% | #194 of 887 |
| 10Clay County, FL | 63 | 25 | 3.0 | 136 | +9.4% | #205 of 887 |
Other business types in Highlands County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate44
- Real estate agents and brokers41
- Property management72
- Mortgage brokers and lenders71
- Home inspectors31
Funeral services
Questions
How many mortgage brokers and lenders are in Highlands County, FL?
Highlands County has 5 mortgage brokers and lenders on map listings as of September 2026. One of them (20%) is a chain location. The listings count mortgage brokers and mortgage lenders. No official count is published for mortgage brokers and real estate lenders in Highlands County: counts under 3 are left out.
How much do households in Highlands County, FL spend on rent and homeowner costs?
About $626M a year, or $13,354 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). For the 5 mortgage brokers and lenders on map listings, housing spending per office is 3.2 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 46,879 households in Highlands County and national spending patterns by income.
How does Highlands County, FL compare with the U.S. for mortgage brokers and lenders?
Highlands County has 1.1 mortgage brokers and lenders per 10,000 households, 74% below the U.S. rate of 4.3. The index of housing spending per office is 321, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Highlands County would have about 16, against 5 on map listings.
How fast is Highlands County, FL growing?
Population estimates put Highlands County at 111,122 people in 2025, up 9.7% since 2020, faster than the U.S. (+3.1%). It has 46,879 households. The median household income in Highlands County is $54,897 a year, 32% below the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Highlands County scores 71 for mortgage brokers and lenders (upper middle), #100 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Highlands County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Highlands County
Screening a site or an acquisition in Highlands County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Highlands County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.