Beauty and personal care · Small-town market · Mississippi
Nail salons in the Cleveland, MS area
How the Cleveland, MS area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 12 out of 100: Low
Ranked #374 of 387 scored small-town markets
#13 of 16 scored small-town markets based in Mississippi
- Listings
- 6
- 3 chain locations (50%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $8M
- On personal care products and services · $674 a household
- Spending per listing
- $1.3M
- 20% below the U.S.
- Listings per 10k households
- 5.0
- 17% below the U.S.
- Population, 2025
- 28,262
- −8.3% since 2020
See the nail salons around any address in the Cleveland area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cleveland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Cleveland area has a Groundwork market score of 12 (low): #374 of 387 scored small-town markets and #13 of 16 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.
Household spending on personal care products and services in the Cleveland area comes to about $8M a year: $674 per household, 33% below the U.S. average. Spread across 6 nail salons, that is $1.3M per salon, 20% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 6 nail salons on map listings in the Cleveland area as of September 2026. Of those, 3 are chain locations, or 50%, against 27% across the U.S. That is 5.0 per 10,000 households, 17% below the U.S. rate of 6.0.
Official counts show 3 businesses with payroll classed as nail salons in the Cleveland area in 2023. That is one for every 3,972 households, against one for every 3,754 across the U.S. Population estimates show the Cleveland area declined 8.3% from 2020 to 2025, against +3.1% for the U.S.
How the Cleveland area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cleveland area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 5.9 | 6.0 |
| Spending per listing | $1.3M | $1.3M | $1.7M |
| Households per official establishment | 3,972 | 6,984 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +72.6% | +23.2% |
| Population growth, 2020–2025 | −8.3% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $674 | $788 | $1,005 |
| Median household income | $39,585 | $56,447 | $80,734 |
| Groundwork market score | 12 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 8
- Annual payroll, 2023
- $236K
- One-person businesses, 2023
- 19Businesses with no payroll
- Map listings, September 2026
- 63 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Cleveland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Cleveland area
- Population, 2025 estimate
- 28,262−8.3% since 2020
- Households
- 11,915
- Median age
- 39.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.6
- Land area
- 877 sq. mi.
- People per square mile
- 34
- Median household income
- $39,585+32.6% vs. 2015–2019, before inflation
- Average household income
- $60,985
- Median home value
- $130,000
- Jobs located here
- 10,627
- Daytime population
- 29,215Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cleveland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Cleveland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for nail salons, numbered among those based in Mississippi, with the Cleveland area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 54 | 9 | 4.1 | $1.9M | +5.6% | #178 of 387 |
| 2Tupelo, MS | 44 | 29 | 5.6 | $1.4M | +0.8% | #241 of 387 |
| 3Brookhaven, MS | 42 | 5 | 3.8 | $2M | +0.5% | #250 of 387 |
| 4Oxford, MS | 37 | 20 | 8.3 | $1M | +5.3% | #287 of 387 |
| 5Laurel, MS | 35 | 12 | 3.8 | $2M | −1.5% | #298 of 387 |
| 6Natchez, MS-LA | 35 | 9 | 4.3 | $1.6M | −0.9% | #299 of 387 |
| 7Starkville, MS | 33 | 13 | 5.0 | $1.5M | +0.8% | #311 of 387 |
| 8Corinth, MS | 27 | 7 | 4.8 | $1.5M | −0.5% | #331 of 387 |
| 9Meridian, MS | 21 | 23 | 6.6 | $1.1M | −3.2% | #352 of 387 |
| 10Vicksburg, MS | 17 | 12 | 7.2 | $1.2M | −6.3% | #361 of 387 |
| 13Cleveland, MS | 12 | 6 | 5.0 | $1.3M | −8.3% | #374 of 387 |
Other business types in the Cleveland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas15
- Hair salons17
- Barbershops
- Nail salons12
- Spas and skin care14
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Cleveland, MS area?
As of September 2026, map listings count 6 nail salons in the Cleveland area. 3 of them (50%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts also show 19 one-person businesses without payroll.
How much do households in the Cleveland, MS area spend on personal care products and services?
About $8M a year, or $674 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 6 nail salons on map listings, it comes to $1.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 11,915 households in the Cleveland area and national spending patterns by income.
How does the Cleveland, MS area compare with the U.S. for nail salons?
The Cleveland area has 5.0 nail salons per 10,000 households, 17% below the U.S. rate of 6.0. Spending per salon is $1.3M, 20% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Cleveland area would have about 5, against 6 on map listings. There is one business with payroll in the industry for every 3,972 households, against one for every 3,754 across the U.S.
How fast is the Cleveland, MS area growing?
Population estimates put the Cleveland area at 28,262 people in 2025, down 8.3% since 2020, against +3.1% for the U.S. It has 11,915 households. Median household income in the Cleveland area is $39,585, 51% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cleveland area scores 12 for nail salons (low), #374 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cleveland area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Cleveland area
Screening a site or an acquisition in the Cleveland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cleveland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.