Fitness and classes · County · Minnesota
Gyms and studios in Winona County, MN
The gyms and studios in Winona County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,174 of 2,088 scored counties
#46 of 63 scored counties in Minnesota
- Listings
- 29
- 5 chain locations (17%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $16.8M
- On memberships, classes and admissions · $832 a household
- Spending per listing
- $581K
- 12% below the U.S.
- Listings per 10k households
- 14.3
- 4% below the U.S.
- Population, 2025
- 50,523
- +1.8% since 2020
See the gyms and studios around any address in Winona County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Winona County spend about $16.8M a year on memberships, classes and admissions, or $832 per household, 15% below the U.S. average. That is about $581K of household spending for each location on map listings, 12% below the U.S. figure of $662K.
There are 29 gyms and studios on map listings in Winona County as of September 2026. Chain locations make up 17% of them, against 20% across the U.S. That is 14.3 per 10,000 households, 4% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Winona County was 9 in 2023. That is one for every 2,250 households, against one for every 1,641 across the U.S.
Population estimates put the population change in Winona County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Winona County is 48 (lower middle), #1,174 of 2,088 scored counties and #46 of 63 scored counties in Minnesota.
How Winona County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winona County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.3 | 14.7 | 14.9 |
| Spending per listing | $581K | $739K | $662K |
| Households per official establishment | 2,250 | 1,674 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +2.1% | +8.2% |
| Population growth, 2020–2025 | +1.8% | +2.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $832 | $1,085 | $983 |
| Median household income | $70,744 | $89,062 | $80,734 |
| Groundwork market score | 48 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 9
- Employees, 2023
- 154
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 295 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Winona County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winona County
- Population, 2025 estimate
- 50,523+1.8% since 2020
- Households
- 20,253
- Median age
- 37.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 626 sq. mi.
- People per square mile
- 79
- Median household income
- $70,744+19.2% vs. 2015–2019, before inflation
- Average household income
- $92,678
- Median home value
- $235,400
- Jobs located here
- 25,458
- Daytime population
- 50,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winona County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for gyms and studios, numbered among those based in Minnesota, with Winona County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Isanti County, MN | 86 | 17 | 10.4 | $902K | +7.3% | #24 of 2,088 |
| 2Pine County, MN | 82 | 7 | 5.7 | $1.4M | +5.5% | #44 of 2,088 |
| 3Cass County, MN | 82 | 8 | 6.2 | $1.3M | +4.2% | #45 of 2,088 |
| 4Clay County, MN | 78 | 26 | 9.8 | $937K | +3.6% | #93 of 2,088 |
| 5Scott County, MN | 77 | 75 | 13.6 | $1.1M | +5.1% | #103 of 2,088 |
| 6Kanabec County, MN | 77 | 5 | 7.6 | $1M | +3.6% | #104 of 2,088 |
| 7Todd County, MN | 75 | 6 | 5.9 | $1.3M | +3.0% | #134 of 2,088 |
| 8Benton County, MN | 73 | 12 | 7.2 | $1.2M | +0.9% | #171 of 2,088 |
| 9Morrison County, MN | 73 | 11 | 7.8 | $1M | +1.9% | #175 of 2,088 |
| 10Anoka County, MN | 73 | 170 | 12.4 | $931K | +4.7% | #182 of 2,088 |
| 46Winona County, MN | 48 | 29 | 14.3 | $581K | +1.8% | #1,174 of 2,088 |
Other business types in Winona County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes48
- Gyms40
- Yoga, Pilates and fitness studios
- Martial arts and dance studios51
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Winona County, MN?
As of September 2026, map listings count 29 gyms and studios in Winona County. 5 of them (17%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 9 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Winona County, MN spend on memberships, classes and admissions?
About $16.8M a year, or $832 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 29 gyms and studios on map listings, it comes to $581K per location. It is estimated from the incomes of the 20,253 households in Winona County and national spending patterns by income.
How does Winona County, MN compare with the U.S. for gyms and studios?
Winona County has 14.3 gyms and studios per 10,000 households, 4% below the U.S. rate of 14.9. Spending per location is $581K, 12% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Winona County would have about 25, against 29 on map listings. There is one business with payroll in the industry for every 2,250 households, against one for every 1,641 across the U.S.
How fast is Winona County, MN growing?
Population estimates put Winona County at 50,523 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 20,253 households. The median household income in Winona County is $70,744 a year, 12% below the U.S. median of $80,734. That rose 19.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winona County scores 48 for gyms and studios (lower middle), #1,174 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winona County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Winona County
Screening a site or an acquisition in Winona County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.