Groundwork

Fitness and classes · County · Minnesota

Gyms and studios in St. Louis County, MN

How St. Louis County, MN compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #1,351 of 2,088 scored counties
#51 of 63 scored counties in Minnesota

Listings
127
28 chain locations (22%)
Official establishments
39
0.0% since 2019
Household spending a year
$72.7M
On memberships, classes and admissions · $835 a household
Spending per listing
$573K
14% below the U.S.
Listings per 10k households
14.6
2% below the U.S.
Population, 2025
200,518
+0.2% since 2020

See the gyms and studios around any address in St. Louis County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 127 gyms and studios in St. Louis County. Of those, 28 are chain locations, or 22%, against 20% across the U.S. That comes to 14.6 for every 10,000 households, 2% below the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in St. Louis County comes to about $72.7M a year: $835 per household, 15% below the U.S. average. That works out to $573K per location, 14% below the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in St. Louis County was 39 in 2023, unchanged from 2019. That is one for every 2,234 households, against one for every 1,641 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.6M have gone to businesses classed as fitness centers and recreation instruction in St. Louis County.

Population estimates show St. Louis County grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). St. Louis County scores 44 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,351 of 2,088 scored counties and #51 of 63 scored counties in Minnesota.

How St. Louis County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in St. Louis County, MN compared with Minnesota and the U.S.
MeasureSt. Louis CountyMinnesotaU.S.
Listings per 10k households14.614.714.9
Spending per listing$573K$739K$662K
Households per official establishment2,2341,6741,641
Official establishment growth, 2019–20230.0%+2.1%+8.2%
Population growth, 2020–2025+0.2%+2.1%+3.1%
Spending per household on memberships, classes and admissions$835$1,085$983
Median household income$70,069$89,062$80,734
Groundwork market score4462

Official counts and lending

Businesses

Official establishments, 2019 to 2023
39 → 390.0% over the period
Employees, 2023
714
Annual payroll, 2023
$10.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
12728 chain locations
Listings at the U.S. rate for this spending
110The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.6M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in St. Louis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in St. Louis County

Population, 2025 estimate
200,518+0.2% since 2020
Households
87,115
Median age
42.5
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
6,248 sq. mi.
People per square mile
32
Median household income
$70,069+25.9% vs. 2015–2019, before inflation
Average household income
$93,368
Median home value
$221,400
Jobs located here
98,963
Daytime population
212,532Residents who don’t work, plus everyone whose job is here

Looking at a specific site in St. Louis County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for gyms and studios, numbered among those based in Minnesota, with St. Louis County marked.

Top counties in Minnesota

Counties in Minnesota ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Isanti County, MN861710.4$902K+7.3%#24 of 2,088
2Pine County, MN8275.7$1.4M+5.5%#44 of 2,088
3Cass County, MN8286.2$1.3M+4.2%#45 of 2,088
4Clay County, MN78269.8$937K+3.6%#93 of 2,088
5Scott County, MN777513.6$1.1M+5.1%#103 of 2,088
6Kanabec County, MN7757.6$1M+3.6%#104 of 2,088
7Todd County, MN7565.9$1.3M+3.0%#134 of 2,088
8Benton County, MN73127.2$1.2M+0.9%#171 of 2,088
9Morrison County, MN73117.8$1M+1.9%#175 of 2,088
10Anoka County, MN7317012.4$931K+4.7%#182 of 2,088
51St. Louis County, MN4412714.6$573K+0.2%#1,351 of 2,088

Other business types in St. Louis County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in St. Louis County, MN?

There are 127 gyms and studios on map listings in St. Louis County as of September 2026. 28 of them (22%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 39 businesses with payroll classed as fitness centers and recreation instruction in 2023, unchanged from 2019.

How much do households in St. Louis County, MN spend on memberships, classes and admissions?

About $72.7M a year, or $835 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 127 gyms and studios on map listings, it comes to $573K per location. It is estimated from the incomes of the 87,115 households in St. Louis County and national spending patterns by income.

How does St. Louis County, MN compare with the U.S. for gyms and studios?

St. Louis County has 14.6 gyms and studios per 10,000 households, 2% below the U.S. rate of 14.9. Spending per location is $573K, 14% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, St. Louis County would have about 110, against 127 on map listings. There is one business with payroll in the industry for every 2,234 households, against one for every 1,641 across the U.S. The official count held level from 2019 to 2023, against +8.2% for the U.S.

How fast is St. Louis County, MN growing?

Population estimates put St. Louis County at 200,518 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 87,115 households. Median household income in St. Louis County is $70,069, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Louis County scores 44 for gyms and studios (lower middle), #1,351 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in St. Louis County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in St. Louis County

Screening a site or an acquisition in St. Louis County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.