Groundwork

Fitness and classes · County · Minnesota

Gyms in St. Louis County, MN

The gyms in St. Louis County, MN, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #1,069 of 1,792 scored counties
#31 of 57 scored counties in Minnesota

Listings
78
26 chain locations (33%)
Official establishments
21
All fitness and recreational sports centers · −8.7% since 2019
Household spending a year
$72.7M
On memberships, classes and admissions · $835 a household
Spending per listing
$932K
28% below the U.S.
Listings per 10k households
9.0
18% above the U.S.
Population, 2025
200,518
+0.2% since 2020

See the gyms around any address in St. Louis County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in St. Louis County spend about $72.7M a year on memberships, classes and admissions, or $835 per household, 15% below the U.S. average. Spread across 78 gyms, that is $932K per gym, 28% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

There are 78 gyms on map listings in St. Louis County as of September 2026. Of those, 26 are chain locations, or 33%, against 28% across the U.S. That comes to 9.0 for every 10,000 households, 18% above the U.S. rate of 7.6.

Official counts show 21 businesses with payroll classed as fitness and recreational sports centers in St. Louis County in 2023, down 8.7% from 2019. That is one for every 4,148 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 4 SBA-backed loans worth $1.6M have gone to businesses classed as fitness and recreational sports centers in St. Louis County.

Population estimates put the population change in St. Louis County from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). For gyms, St. Louis County has a Groundwork market score of 46 (lower middle): #1,069 of 1,792 scored counties and #31 of 57 scored counties in Minnesota.

How St. Louis County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in St. Louis County, MN compared with Minnesota and the U.S.
MeasureSt. Louis CountyMinnesotaU.S.
Listings per 10k households9.08.47.6
Spending per listing$932K$1.3M$1.3M
Households per official establishment (all fitness and recreational sports centers)4,1483,0863,109
Official establishment growth, 2019–2023−8.7%−0.1%+5.8%
Population growth, 2020–2025+0.2%+2.1%+3.1%
Spending per household on memberships, classes and admissions$835$1,085$983
Median household income$70,069$89,062$80,734
Groundwork market score4654

Official counts and lending

Businesses

Official establishments, 2019 to 2023
23 → 21All fitness and recreational sports centers · −8.7% over the period
Employees, 2023
637
Annual payroll, 2023
$9.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
7826 chain locations
Listings at the U.S. rate for this spending
56The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.6M

SBA-backed loans to businesses classed as fitness and recreational sports centers in St. Louis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in St. Louis County

Population, 2025 estimate
200,518+0.2% since 2020
Households
87,115
Median age
42.5
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
6,248 sq. mi.
People per square mile
32
Median household income
$70,069+25.9% vs. 2015–2019, before inflation
Average household income
$93,368
Median home value
$221,400
Jobs located here
98,963
Daytime population
212,532Residents who don’t work, plus everyone whose job is here

Looking at a specific site in St. Louis County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Minnesota for gyms, numbered among those based in Minnesota, with St. Louis County marked.

Top counties in Minnesota

Counties in Minnesota ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Scott County, MN84346.2$2.3M+5.1%#39 of 1,792
2Isanti County, MN8495.5$1.7M+7.3%#43 of 1,792
3Cass County, MN7864.7$1.8M+4.2%#89 of 1,792
4Anoka County, MN77997.2$1.6M+4.7%#104 of 1,792
5Chisago County, MN72209.4$1.2M+4.3%#196 of 1,792
6Olmsted County, MN71446.6$1.8M+2.3%#200 of 1,792
7Nicollet County, MN6886.2$1.6M−0.7%#268 of 1,792
8Washington County, MN68928.7$1.6M+6.9%#269 of 1,792
9Carver County, MN684110.0$1.5M+6.6%#271 of 1,792
10Wabasha County, MN6766.6$1.4M+0.7%#291 of 1,792
31St. Louis County, MN46789.0$932K+0.2%#1,069 of 1,792

Other business types in St. Louis County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in St. Louis County, MN?

As of September 2026, map listings count 78 gyms in St. Louis County. 26 of them (33%) are chain locations. The listings count gyms and fitness centers. Official counts show 21 businesses with payroll classed as fitness and recreational sports centers in 2023, down 8.7% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in St. Louis County, MN spend on memberships, classes and admissions?

About $72.7M a year, or $835 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 78 gyms on map listings, it comes to $932K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 87,115 households in St. Louis County and national spending patterns by income.

How does St. Louis County, MN compare with the U.S. for gyms?

St. Louis County has 9.0 gyms per 10,000 households, 18% above the U.S. rate of 7.6. Spending per gym is $932K, 28% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, St. Louis County would have about 56, against 78 on map listings. There is one business with payroll in the industry for every 4,148 households, against one for every 3,109 across the U.S. The official count fell 8.7% from 2019 to 2023, against +5.8% for the U.S.

How fast is St. Louis County, MN growing?

Population estimates put St. Louis County at 200,518 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 87,115 households. Median household income in St. Louis County is $70,069, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Louis County scores 46 for gyms (lower middle), #1,069 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in St. Louis County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in St. Louis County

Screening a site or an acquisition in St. Louis County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.