Auto · Small-town market · Michigan
Auto repair and car care businesses in the Marquette, MI area
The auto repair and car care businesses in the Marquette, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #107 of 538 scored small-town markets
#3 of 18 scored small-town markets based in Michigan
- Listings
- 99
- 23 chain locations (23%)
- Official establishments
- 43
- +2.4% since 2019
- Household spending a year
- $28.9M
- On vehicle maintenance and repairs · $1,024 a household
- Spending per listing
- $292K
- 9% above the U.S.
- Listings per 10k households
- 35.0
- 2% below the U.S.
- Population, 2025
- 68,064
- +2.3% since 2020
See the auto repair and car care businesses around any address in the Marquette area
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marquette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,024 per household (7% above the U.S. average), households in the Marquette area spend about $28.9M a year on vehicle maintenance and repairs. That is about $292K of household spending for each business on map listings, 9% above the U.S. figure of $269K.
There are 99 auto repair and car care businesses on map listings in the Marquette area as of September 2026. 23 of them (23%) are chain locations, against 24% across the U.S. That is 35.0 per 10,000 households, 2% below the U.S. rate of 35.7.
Official counts show 43 businesses with payroll classed as automotive repair and maintenance, and tire dealers in the Marquette area in 2023, up 2.4% from 2019. That is one for every 657 households, against one for every 681 across the U.S. Official counts list 27 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1.5M has gone to businesses classed as automotive repair and maintenance, and tire dealers in the Marquette area.
Population estimates show the Marquette area grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Marquette area scores 67 (upper middle) on the Groundwork market score for auto repair and car care businesses, ranking #107 of 538 scored small-town markets and #3 of 18 scored small-town markets based in Michigan. That puts it in the top quarter of small-town markets.
How the Marquette area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marquette area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.0 | 35.7 | 35.7 |
| Spending per listing | $292K | $286K | $269K |
| Households per official establishment | 657 | 643 | 681 |
| Official establishment growth, 2019–2023 | +2.4% | +3.9% | +4.1% |
| Population growth, 2020–2025 | +2.3% | +0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,024 | $1,022 | $958 |
| Median household income | $65,429 | $72,875 | $80,734 |
| Groundwork market score | 67 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 43+2.4% over the period
- Employees, 2023
- 239
- Annual payroll, 2023
- $12.7M
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 9923 chain locations
- Listings at the U.S. rate for this spending
- 108The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.5M
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in the Marquette area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marquette area
- Population, 2025 estimate
- 68,064+2.3% since 2020
- Households
- 28,255
- Median age
- 40.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,809 sq. mi.
- People per square mile
- 37
- Median household income
- $65,429+21.2% vs. 2015–2019, before inflation
- Average household income
- $82,058
- Median home value
- $216,500
- Jobs located here
- 24,514
- Daytime population
- 66,266Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marquette area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of the Marquette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for auto repair and car care businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Marquette area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Big Rapids, MI | 73 | 58 | 34.7 | $303K | +4.7% | #62 of 538 |
| 2Hillsdale, MI | 72 | 68 | 38.1 | $286K | 0.0% | #68 of 538 |
| 3Marquette, MI | 67 | 99 | 35.0 | $292K | +2.3% | #107 of 538 |
| 4Holland, MI | 65 | 189 | 41.5 | $288K | +2.1% | #121 of 538 |
| 5Owosso, MI | 64 | 105 | 37.3 | $295K | −0.4% | #133 of 538 |
| Marinette, WI-MI | 62 | 113 | 38.4 | $278K | +0.3% | #161 of 538 |
| 6Adrian, MI | 60 | 149 | 38.3 | $286K | −1.6% | #177 of 538 |
| 7Houghton, MI | 58 | 54 | 35.0 | $292K | +1.8% | #193 of 538 |
| 8Ludington, MI | 52 | 54 | 42.2 | $245K | 0.0% | #248 of 538 |
| 9Petoskey, MI | 50 | 59 | 38.8 | $285K | −1.0% | #268 of 538 |
Other business types in the Marquette area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care67
- Auto repair shops64
- Collision repair and body shops63
- Car washes and detailing63
- Tire shops77
- Oil change and quick lube
- Gas stations70
- Insurance agencies62
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in the Marquette, MI area?
As of September 2026, map listings count 99 auto repair and car care businesses in the Marquette area. 23 of them (23%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 43 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, up 2.4% from 2019. Official counts also show 27 one-person businesses without payroll.
How much do households in the Marquette, MI area spend on vehicle maintenance and repairs?
About $28.9M a year, or $1,024 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 99 auto repair and car care businesses on map listings, it comes to $292K per business. It is estimated from the incomes of the 28,255 households in the Marquette area and national spending patterns by income.
How does the Marquette, MI area compare with the U.S. for auto repair and car care businesses?
The Marquette area has 35.0 auto repair and car care businesses per 10,000 households, 2% below the U.S. rate of 35.7. Spending per business is $292K, 9% above the U.S. figure of $269K. At the U.S. ratio of auto repair and car care businesses to household spending, the Marquette area would have about 108, against 99 on map listings. There is one business with payroll in the industry for every 657 households, against one for every 681 across the U.S. The official count rose 2.4% from 2019 to 2023, against +4.1% for the U.S.
How fast is the Marquette, MI area growing?
Population estimates put the Marquette area at 68,064 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 28,255 households. The median household income in the Marquette area is $65,429 a year, 19% below the U.S. median of $80,734. That rose 21.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marquette area scores 67 for auto repair and car care businesses (upper middle), #107 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marquette area. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in the Marquette area
Screening a site or an acquisition in the Marquette area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marquette area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.