Auto · County · Michigan
Insurance agencies in Macomb County, MI
Competitor counts, household spending and official business counts for insurance agencies in Macomb County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,611 of 2,272 scored counties
#47 of 73 scored counties in Michigan
- Listings
- 484
- 107 chain locations (22%)
- Official establishments
- 290
- −2.4% since 2019
- Household spending a year
- $557.9M
- On vehicle insurance · $1,556 a household
- Spending per listing
- $1.2M
- 8% below the U.S.
- Listings per 10k households
- 13.5
- 13% below the U.S.
- Population, 2025
- 886,221
- +0.7% since 2020
See the insurance agencies around any address in Macomb County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Macomb County spend about $557.9M a year on vehicle insurance, or $1,556 per household, 21% below the U.S. average. That is about $1.2M of household spending for each agency on map listings, 8% below the U.S. figure of $1.3M.
Macomb County has 484 insurance agencies on map listings as of September 2026. Of those, 107 are chain locations, or 22%, against 21% across the U.S. That is 13.5 per 10,000 households, 13% below the U.S. rate of 15.6.
Official counts show 290 businesses with payroll classed as insurance agencies and brokerages in Macomb County in 2023, down 2.4% from 2019. That is one for every 1,237 households, against one for every 966 across the U.S. Since fiscal 2022, 10 SBA-backed loans worth $7.5M have gone to businesses classed as insurance agencies and brokerages in Macomb County.
Population estimates show Macomb County grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). For insurance agencies, Macomb County has a Groundwork market score of 36 (lower middle): #1,611 of 2,272 scored counties and #47 of 73 scored counties in Michigan.
How Macomb County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Macomb County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 13.5 | 15.6 |
| Spending per listing | $1.2M | $1.2M | $1.3M |
| Households per official establishment | 1,237 | 1,108 | 966 |
| Official establishment growth, 2019–2023 | −2.4% | −3.9% | −1.0% |
| Population growth, 2020–2025 | +0.7% | +0.6% | +3.1% |
| Spending per household on vehicle insurance | $1,556 | $1,558 | $1,957 |
| Median household income | $77,837 | $72,875 | $80,734 |
| Groundwork market score | 36 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 297 → 290−2.4% over the period
- Employees, 2023
- 1,453
- Annual payroll, 2023
- $103.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 484107 chain locations
- Listings at the U.S. rate for this spending
- 444The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 10
- Amount
- $7.5M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Macomb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Macomb County
- Population, 2025 estimate
- 886,221+0.7% since 2020
- Households
- 358,668
- Median age
- 42.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 479 sq. mi.
- People per square mile
- 1,835
- Median household income
- $77,837+23.8% vs. 2015–2019, before inflation
- Average household income
- $98,852
- Median home value
- $243,900
- Jobs located here
- 329,207
- Daytime population
- 825,351Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Macomb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for insurance agencies, numbered among those based in Michigan, with Macomb County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oceana County, MI | 73 | 6 | 5.8 | $3.1M | +1.7% | #374 of 2,272 |
| 2Antrim County, MI | 69 | 9 | 8.1 | $2.1M | +5.3% | #498 of 2,272 |
| 3Manistee County, MI | 68 | 6 | 5.7 | $3M | +2.3% | #516 of 2,272 |
| 4Kalkaska County, MI | 67 | 5 | 6.4 | $2.7M | +4.3% | #541 of 2,272 |
| 5Gladwin County, MI | 67 | 8 | 7.1 | $2.3M | +2.8% | #553 of 2,272 |
| 6Allegan County, MI | 63 | 42 | 9.2 | $2M | +2.1% | #686 of 2,272 |
| 7Newaygo County, MI | 63 | 20 | 10.2 | $1.7M | +3.1% | #699 of 2,272 |
| 8Barry County, MI | 61 | 24 | 9.8 | $1.9M | +2.2% | #755 of 2,272 |
| 9Missaukee County, MI | 60 | 5 | 8.5 | $2M | +1.4% | #774 of 2,272 |
| 10Cass County, MI | 58 | 18 | 8.5 | $2.1M | +0.2% | #831 of 2,272 |
| 47Macomb County, MI | 36 | 484 | 13.5 | $1.2M | +0.7% | #1,611 of 2,272 |
Other business types in Macomb County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Macomb County, MI?
Map listings as of September 2026 show 484 insurance agencies in Macomb County. 107 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 290 businesses with payroll classed as insurance agencies and brokerages in 2023, down 2.4% from 2019.
How much do households in Macomb County, MI spend on vehicle insurance?
About $557.9M a year, or $1,556 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 484 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 358,668 households in Macomb County and national spending patterns by income.
How does Macomb County, MI compare with the U.S. for insurance agencies?
Macomb County has 13.5 insurance agencies per 10,000 households, 13% below the U.S. rate of 15.6. Spending per agency is $1.2M, 8% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Macomb County would have about 444, against 484 on map listings. There is one business with payroll in the industry for every 1,237 households, against one for every 966 across the U.S. The official count fell 2.4% from 2019 to 2023, against −1.0% for the U.S.
How fast is Macomb County, MI growing?
Population estimates put Macomb County at 886,221 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 358,668 households. Median household income in Macomb County is $77,837, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Macomb County scores 36 for insurance agencies (lower middle), #1,611 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Macomb County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Macomb County
Screening a site or an acquisition in Macomb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.