Groundwork

Real estate · County · Michigan

Real estate businesses in Macomb County, MI

Competitor counts, household spending and official business counts for real estate businesses in Macomb County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #1,518 of 2,229 scored counties
#42 of 75 scored counties in Michigan

Listings
957
49 chain locations (5%)
Official establishments
438
+12.3% since 2019
Household spending a year
$5.1B
On rent and homeowner costs · $14,172 a household
Housing spending per listing (U.S. = 100)
123
23% above the U.S.
Listings per 10k households
26.7
31% below the U.S.
Population, 2025
886,221
+0.7% since 2020

See the real estate businesses around any address in Macomb County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Macomb County spend about $5.1B a year on rent and homeowner costs, or $14,172 per household, 15% below the U.S. average. Housing spending per office is 23% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.

Macomb County has 957 real estate businesses on map listings as of September 2026. Chain locations make up 5% of them, against 6% across the U.S. That is 26.7 per 10,000 households, 31% below the U.S. rate of 38.5.

In 2023, official counts showed 438 businesses with payroll in Macomb County classed as real estate agents, property managers, mortgage lenders and inspectors, up 12.3% from 2019. That is one for every 819 households, against one for every 414 across the U.S. Official counts also show 3,630 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $1.4M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Macomb County.

Between 2020 and 2025, the population of Macomb County grew 0.7%, slower than the U.S. (+3.1%). Macomb County scores 42 (lower middle) on the Groundwork market score for real estate businesses, ranking #1,518 of 2,229 scored counties and #42 of 75 scored counties in Michigan.

How Macomb County compares

The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Macomb County, MI compared with Michigan and the U.S.
MeasureMacomb CountyMichiganU.S.
Listings per 10k households26.731.238.5
Housing spending per listing (U.S. = 100)123104100
Households per official establishment819728414
Official establishment growth, 2019–2023+12.3%+11.2%+15.8%
Population growth, 2020–2025+0.7%+0.6%+3.1%
Spending per household on rent and homeowner costs$14,172$13,996$16,661
Median household income$77,837$72,875$80,734
Groundwork market score4247

Official counts and lending

Businesses

Official establishments, 2019 to 2023
390 → 438+12.3% over the period
Employees, 2023
2,071
Annual payroll, 2023
$124.1M
One-person businesses, 2023
3,630Businesses with no payroll
Map listings, September 2026
95749 chain locations
Listings at the U.S. rate for this spending
1,173The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$1.4M

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Macomb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Macomb County

Population, 2025 estimate
886,221+0.7% since 2020
Households
358,668
Median age
42.0
Homes lived in by their owners
75%
Vehicles per household
1.7
Land area
479 sq. mi.
People per square mile
1,835
Median household income
$77,837+23.8% vs. 2015–2019, before inflation
Average household income
$98,852
Median home value
$243,900
Jobs located here
329,207
Daytime population
825,351Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Macomb County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Real estate across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for real estate businesses, numbered among those based in Michigan, with Macomb County marked.

Top counties in Michigan

Counties in Michigan ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Barry County, MI683213.1249+2.2%#270 of 2,229
2Arenac County, MI6557.6379+0.5%#362 of 2,229
3Alcona County, MI65611.3254+3.7%#370 of 2,229
4Montcalm County, MI643514.3210+4.1%#411 of 2,229
5Newaygo County, MI632512.7236+3.1%#443 of 2,229
6Tuscola County, MI582712.6235−1.2%#649 of 2,229
7Presque Isle County, MI571015.0195+1.0%#712 of 2,229
8Ionia County, MI573816.3192−0.5%#714 of 2,229
9Osceola County, MI571617.1171+2.7%#720 of 2,229
10Allegan County, MI579220.2165+2.1%#726 of 2,229
42Macomb County, MI4295726.7123+0.7%#1,518 of 2,229

Other business types in Macomb County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in Macomb County, MI?

Map listings as of September 2026 show 957 real estate businesses in Macomb County. 49 of them (5%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 438 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 12.3% from 2019. Another 3,630 one-person businesses have no payroll, by official counts.

How much do households in Macomb County, MI spend on rent and homeowner costs?

About $5.1B a year, or $14,172 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 957 real estate businesses on map listings, housing spending per office is 23% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 358,668 households in Macomb County and national spending patterns by income.

How does Macomb County, MI compare with the U.S. for real estate businesses?

Macomb County has 26.7 real estate businesses per 10,000 households, 31% below the U.S. rate of 38.5. The index of housing spending per office is 123, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Macomb County would have about 1,173, against 957 on map listings. There is one business with payroll in the industry for every 819 households, against one for every 414 across the U.S. The official count rose 12.3% from 2019 to 2023, against +15.8% for the U.S.

How fast is Macomb County, MI growing?

Population estimates put Macomb County at 886,221 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 358,668 households. Median household income in Macomb County is $77,837, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Macomb County scores 42 for real estate businesses (lower middle), #1,518 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Macomb County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in Macomb County

Screening a site or an acquisition in Macomb County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.