Groundwork

Clothing and laundry · Small-town market · Michigan

Clothing, shoe and laundry businesses in the Escanaba, MI area

How the Escanaba, MI area compares with other small-town markets and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #305 of 536 scored small-town markets
#17 of 18 scored small-town markets based in Michigan

Listings
28
9 chain locations (32%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$28M
On clothing, shoes and related services · $1,755 a household
Spending per listing
$1M
14% above the U.S.
Listings per 10k households
17.5
25% below the U.S.
Population, 2025
36,582
−0.8% since 2020

See the clothing, shoe and laundry businesses around any address in the Escanaba area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Escanaba area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,755 per household (15% below the U.S. average), households in the Escanaba area spend about $28M a year on clothing, shoes and related services. Spread across 28 clothing, shoe and laundry businesses, that is $1M per business, 14% above the U.S. figure of $880K.

There are 28 clothing, shoe and laundry businesses on map listings in the Escanaba area as of September 2026. Of those, 9 are chain locations, or 32%, against 37% across the U.S. Per 10,000 households, that is 17.5, 25% below the U.S. rate of 23.3.

Official counts show 12 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Escanaba area in 2023. That is one for every 1,331 households, against one for every 1,008 across the U.S. Official counts list 15 one-person businesses without payroll.

Population estimates show the Escanaba area declined 0.8% from 2020 to 2025, against +3.1% for the U.S. For clothing, shoe and laundry businesses, the Escanaba area has a Groundwork market score of 46 (lower middle): #305 of 536 scored small-town markets and #17 of 18 scored small-town markets based in Michigan.

How the Escanaba area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Escanaba, MI area compared with Michigan and the U.S.
MeasureEscanaba areaMichiganU.S.
Listings per 10k households17.519.723.3
Spending per listing$1M$1M$880K
Households per official establishment1,3311,2251,008
Official establishment growth, 2019–2023n/a−13.5%−12.0%
Population growth, 2020–2025−0.8%+0.6%+3.1%
Spending per household on clothing, shoes and related services$1,755$1,975$2,055
Median household income$57,809$72,875$80,734
Groundwork market score4652

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12
Employees, 2023
41
Annual payroll, 2023
$589K
One-person businesses, 2023
15Businesses with no payroll
Map listings, September 2026
289 chain locations
Listings at the U.S. rate for this spending
32The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Escanaba area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Escanaba area

Population, 2025 estimate
36,582−0.8% since 2020
Households
15,971
Median age
48.2
Homes lived in by their owners
82%
Vehicles per household
1.7
Land area
1,171 sq. mi.
People per square mile
31
Median household income
$57,809+21.9% vs. 2015–2019, before inflation
Average household income
$81,442
Median home value
$157,100
Jobs located here
12,720
Daytime population
35,893Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Escanaba area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Escanaba area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Michigan

Every Michigan market ranked →

The highest-scoring small-town markets in Michigan for clothing, shoe and laundry businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Escanaba area marked.

Top small-town markets in Michigan

Small-town markets in Michigan ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Holland, MI835712.5$1.6M+2.1%#16 of 536
2Owosso, MI78269.2$2M−0.4%#37 of 536
3Hillsdale, MI77179.5$1.9M0.0%#43 of 536
4Houghton, MI771912.3$1.5M+1.8%#45 of 536
5Coldwater, MI751810.6$1.7M+2.5%#60 of 536
Marinette, WI-MI73289.5$1.8M+0.3%#76 of 536
6Sturgis, MI713113.1$1.4M+0.1%#90 of 536
7Big Rapids, MI692414.4$1.2M+4.7%#105 of 536
8Alma, MI67138.8$2M−1.1%#115 of 536
9Mount Pleasant, MI672911.6$1.5M+0.3%#117 of 536
17Escanaba, MI462817.5$1M−0.8%#305 of 536

Other business types in the Escanaba area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Escanaba, MI area?

As of September 2026, map listings count 28 clothing, shoe and laundry businesses in the Escanaba area. 9 of them (32%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 12 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts also show 15 one-person businesses without payroll.

How much do households in the Escanaba, MI area spend on clothing, shoes and related services?

About $28M a year, or $1,755 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 28 clothing, shoe and laundry businesses on map listings, it comes to $1M per business. It is estimated from the incomes of the 15,971 households in the Escanaba area and national spending patterns by income.

How does the Escanaba, MI area compare with the U.S. for clothing, shoe and laundry businesses?

The Escanaba area has 17.5 clothing, shoe and laundry businesses per 10,000 households, 25% below the U.S. rate of 23.3. Spending per business is $1M, 14% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Escanaba area would have about 32, against 28 on map listings. There is one business with payroll in the industry for every 1,331 households, against one for every 1,008 across the U.S.

How fast is the Escanaba, MI area growing?

Population estimates put the Escanaba area at 36,582 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 15,971 households. The median household income in the Escanaba area is $57,809 a year, 28% below the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Escanaba area scores 46 for clothing, shoe and laundry businesses (lower middle), #305 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Escanaba area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Escanaba area

Screening a site or an acquisition in the Escanaba area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Escanaba area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.