Beauty and personal care · County · Maryland
Barbershops in Wicomico County, MD
Competitor counts, household spending and official business counts for barbershops in Wicomico County, MD, set against other counties and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #920 of 1,356 scored counties
#17 of 19 scored counties in Maryland
- Listings
- 25
- 4 chain locations (16%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $36.5M
- On personal care products and services · $902 a household
- Spending per listing
- $1.5M
- 23% below the U.S.
- Listings per 10k households
- 6.2
- 17% above the U.S.
- Population, 2025
- 106,899
- +3.2% since 2020
See the barbershops around any address in Wicomico County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Wicomico County spend about $36.5M a year on personal care products and services, or $902 per household, 10% below the U.S. average. That is about $1.5M of household spending for each shop on map listings, 23% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 25 barbershops on map listings in Wicomico County as of September 2026. Of those, 4 are chain locations, or 16%, against 12% across the U.S. That is 6.2 per 10,000 households, 17% above the U.S. rate of 5.3.
Official counts show 3 businesses with payroll classed as barber shops in Wicomico County in 2023. That is one for every 13,490 households, against one for every 16,589 across the U.S. Official counts also show 53 one-person businesses without payroll.
Population estimates show Wicomico County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for barbershops in Wicomico County is 41 (lower middle), #920 of 1,356 scored counties and #17 of 19 scored counties in Maryland.
How Wicomico County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wicomico County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 5.5 | 5.3 |
| Spending per listing | $1.5M | $2M | $1.9M |
| Households per official establishment | 13,490 | 18,317 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +6.6% | +28.5% |
| Population growth, 2020–2025 | +3.2% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $902 | $1,072 | $1,005 |
| Median household income | $76,210 | $103,678 | $80,734 |
| Groundwork market score | 41 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 48
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 53Businesses with no payroll
- Map listings, September 2026
- 254 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Wicomico County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wicomico County
- Population, 2025 estimate
- 106,899+3.2% since 2020
- Households
- 40,470
- Median age
- 37.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 374 sq. mi.
- People per square mile
- 280
- Median household income
- $76,210+33.8% vs. 2015–2019, before inflation
- Average household income
- $99,023
- Median home value
- $254,700
- Jobs located here
- 43,883
- Daytime population
- 101,796Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wicomico County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for barbershops, numbered among those based in Maryland, with Wicomico County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 84 | 8 | 4.0 | $2.8M | +8.8% | #42 of 1,356 |
| 2Frederick County, MD | 79 | 57 | 5.4 | $2.1M | +11.0% | #84 of 1,356 |
| 3Carroll County, MD | 76 | 25 | 3.9 | $2.9M | +2.2% | #124 of 1,356 |
| 4Calvert County, MD | 75 | 14 | 4.2 | $2.9M | +1.7% | #138 of 1,356 |
| 5Howard County, MD | 73 | 50 | 4.1 | $3.1M | +1.9% | #165 of 1,356 |
| 6Talbot County, MD | 72 | 5 | 3.0 | $3.2M | +2.0% | #181 of 1,356 |
| 7Montgomery County, MD | 72 | 156 | 4.0 | $3M | +1.3% | #183 of 1,356 |
| 8Cecil County, MD | 66 | 17 | 4.2 | $2.4M | +3.2% | #308 of 1,356 |
| 9St. Mary’s County, MD | 66 | 22 | 5.2 | $2.2M | +2.4% | #314 of 1,356 |
| 10Worcester County, MD | 64 | 10 | 4.1 | $2.3M | +3.7% | #369 of 1,356 |
| 17Wicomico County, MD | 41 | 25 | 6.2 | $1.5M | +3.2% | #920 of 1,356 |
Other business types in Wicomico County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons40
- Barbershops41
- Nail salons32
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Wicomico County, MD?
As of September 2026, map listings count 25 barbershops in Wicomico County. 4 of them (16%) are chain locations. The listings count barbershops. Official counts show 3 businesses with payroll classed as barber shops in 2023. Another 53 one-person businesses have no payroll, by official counts.
How much do households in Wicomico County, MD spend on personal care products and services?
About $36.5M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 25 barbershops on map listings, it comes to $1.5M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 40,470 households in Wicomico County and national spending patterns by income.
How does Wicomico County, MD compare with the U.S. for barbershops?
Wicomico County has 6.2 barbershops per 10,000 households, 17% above the U.S. rate of 5.3. Spending per shop is $1.5M, 23% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Wicomico County would have about 19, against 25 on map listings. There is one business with payroll in the industry for every 13,490 households, against one for every 16,589 across the U.S.
How fast is Wicomico County, MD growing?
Population estimates put Wicomico County at 106,899 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 40,470 households. The median household income in Wicomico County is $76,210 a year, 6% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wicomico County scores 41 for barbershops (lower middle), #920 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wicomico County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Wicomico County
Screening a site or an acquisition in Wicomico County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.