Groundwork

Food and drink · Small-town market · Maryland

Bakeries and dessert shops in the Cumberland, MD-WV area

The bakeries and dessert shops in the Cumberland, MD-WV area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #328 of 507 scored small-town markets
#3 of 4 scored small-town markets based in Maryland

Listings
35
6 chain locations (17%)
Official establishments
13
All snack bars and retail bakeries
Household spending a year
$127M
On food away from home · $3,298 a household
Spending per listing
$3.6M
12% below the U.S.
Listings per 10k households
9.1
7% below the U.S.
Population, 2025
93,640
−1.3% since 2020

See the bakeries and dessert shops around any address in the Cumberland area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $3,298 per household (19% below the U.S. average), households in the Cumberland area spend about $127M a year on food away from home. Spread across 35 bakeries and dessert shops, that is $3.6M per shop, 12% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

The Cumberland area has 35 bakeries and dessert shops on map listings as of September 2026. Of those, 6 are chain locations, or 17%, against 35% across the U.S. Per 10,000 households, that is 9.1, 7% below the U.S. rate of 9.8.

Official counts show 13 businesses with payroll classed as snack bars and retail bakeries in the Cumberland area in 2023. That is one for every 2,962 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 1 SBA-backed loan worth $10K has gone to businesses classed as snack bars and retail bakeries in the Cumberland area.

Population estimates put the population change in the Cumberland area from 2020 to 2025 at −1.3%, against +3.1% for the U.S. The Groundwork market score for bakeries and dessert shops in the Cumberland area is 43 (lower middle), #328 of 507 scored small-town markets and #3 of 4 scored small-town markets based in Maryland.

How the Cumberland area compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Cumberland, MD-WV area compared with Maryland and the U.S.
MeasureCumberland areaMarylandU.S.
Listings per 10k households9.19.59.8
Spending per listing$3.6M$4.9M$4.1M
Households per official establishment (all snack bars and retail bakeries)2,9621,9381,369
Official establishment growth, 2019–2023n/a+6.6%+24.6%
Population growth, 2020–2025−1.3%+1.4%+3.1%
Spending per household on food away from home$3,298$4,604$4,070
Median household income$62,091$103,678$80,734
Groundwork market score4373

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13All snack bars and retail bakeries
Employees, 2023
83
Annual payroll, 2023
$1.6M
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
356 chain locations
Listings at the U.S. rate for this spending
31The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$10K

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Cumberland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Cumberland area

Population, 2025 estimate
93,640−1.3% since 2020
Households
38,502
Median age
43.4
Homes lived in by their owners
74%
Vehicles per household
1.8
Land area
750 sq. mi.
People per square mile
126
Median household income
$62,091+31.2% vs. 2015–2019, before inflation
Average household income
$79,556
Median home value
$161,600
Jobs located here
34,329
Daytime population
91,951Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Cumberland area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Maryland

Every Maryland market ranked →

The highest-scoring small-town markets in Maryland for bakeries and dessert shops, numbered among those based in Maryland, with the Cumberland area marked.

Top small-town markets in Maryland

Small-town markets in Maryland ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cambridge, MD7575.2$6.7M+3.4%#30 of 507
2Easton, MD442213.4$3.1M+2.0%#320 of 507
3Cumberland, MD-WV43359.1$3.6M−1.3%#328 of 507
4Ocean Pines, MD3512652.2$780K+3.7%#413 of 507

Other business types in the Cumberland area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the Cumberland, MD-WV area?

Map listings as of September 2026 show 35 bakeries and dessert shops in the Cumberland area. 6 of them (17%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 13 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.

How much do households in the Cumberland, MD-WV area spend on food away from home?

About $127M a year, or $3,298 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 35 bakeries and dessert shops on map listings, it comes to $3.6M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 38,502 households in the Cumberland area and national spending patterns by income.

How does the Cumberland, MD-WV area compare with the U.S. for bakeries and dessert shops?

The Cumberland area has 9.1 bakeries and dessert shops per 10,000 households, 7% below the U.S. rate of 9.8. Spending per shop is $3.6M, 12% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Cumberland area would have about 31, against 35 on map listings. There is one business with payroll in the industry for every 2,962 households, against one for every 1,369 across the U.S.

How fast is the Cumberland, MD-WV area growing?

Population estimates put the Cumberland area at 93,640 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 38,502 households. The median household income in the Cumberland area is $62,091 a year, 23% below the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cumberland area scores 43 for bakeries and dessert shops (lower middle), #328 of 507 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Cumberland area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Cumberland area

Screening a site or an acquisition in the Cumberland area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.