Groundwork

Beauty and personal care · Metro area · Louisiana

Spas and skin care studios in the Monroe, LA metro area

Competitor counts, household spending and official business counts for spas and skin care studios in the Monroe, LA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #294 of 387 scored metro areas
#5 of 10 scored metro areas based in Louisiana

Listings
73
8 chain locations (11%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$66.7M
On personal care products and services · $767 a household
Spending per listing
$914K
4% above the U.S.
Listings per 10k households
8.4
27% below the U.S.
Population, 2025
222,390
−1.9% since 2020

See the spas and skin care studios around any address in the Monroe metro area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For spas and skin care studios, the Monroe metro area has a Groundwork market score of 39 (lower middle): #294 of 387 scored metro areas and #5 of 10 scored metro areas based in Louisiana. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 73 spas and skin care studios in the Monroe metro area. 8 of them (11%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 8.4, 27% below the U.S. rate of 11.5.

At $767 per household (24% below the U.S. average), households in the Monroe metro area spend about $66.7M a year on personal care products and services. Spread across 73 spas and skin care studios, that is $914K per studio, 4% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

Official counts show 11 businesses with payroll classed as other personal care services in the Monroe metro area in 2023. That is one for every 7,910 households, against one for every 4,055 across the U.S. Between 2020 and 2025, the population of the Monroe metro area declined 1.9%, against +3.1% for the U.S.

How the Monroe metro area compares

The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Monroe, LA metro area compared with Louisiana and the U.S.
MeasureMonroe metro areaLouisianaU.S.
Listings per 10k households8.410.111.5
Spending per listing$914K$814K$876K
Households per official establishment7,9106,8364,055
Official establishment growth, 2019–2023n/a+30.7%+29.8%
Population growth, 2020–2025−1.9%−0.7%+3.1%
Spending per household on personal care products and services$767$826$1,005
Median household income$51,660$60,756$80,734
Groundwork market score3934

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11
Employees, 2023
73
Annual payroll, 2023
$1.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
738 chain locations
Listings at the U.S. rate for this spending
76The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in the Monroe metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Monroe metro area

Population, 2025 estimate
222,390−1.9% since 2020
Households
87,006
Median age
38.3
Homes lived in by their owners
64%
Vehicles per household
1.7
Land area
2,838 sq. mi.
People per square mile
79
Median household income
$51,660
Average household income
$76,607
Median home value
$170,300
Jobs located here
86,435
Daytime population
221,924Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Monroe metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Louisiana

Every Louisiana market ranked →

The highest-scoring metro areas in Louisiana for spas and skin care studios, numbered among those based in Louisiana, with the Monroe metro area marked.

Top metro areas in Louisiana

Metro areas in Louisiana ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hammond, LA60428.1$982K+5.8%#95 of 387
2Houma-Bayou Cane-Thibodaux, LA47698.6$958K−3.5%#215 of 387
3Alexandria, LA46468.2$980K−2.5%#228 of 387
4Baton Rouge, LA4234410.3$851K+2.1%#264 of 387
5Monroe, LA39738.4$914K−1.9%#294 of 387
6Lake Charles, LA38899.7$886K−3.8%#307 of 387
7Lafayette, LA3521012.8$646K+3.8%#338 of 387
8Slidell-Mandeville-Covington, LA3416215.4$616K+5.3%#345 of 387
9Shreveport-Bossier City, LA2818011.5$693K−2.3%#371 of 387
10New Orleans-Metairie, LA2744611.2$754K−3.4%#372 of 387

Other business types in the Monroe metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Monroe, LA metro area?

The Monroe metro area has 73 spas and skin care studios on map listings as of September 2026. 8 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 11 businesses with payroll classed as other personal care services in 2023.

How much do households in the Monroe, LA metro area spend on personal care products and services?

About $66.7M a year, or $767 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 73 spas and skin care studios on map listings, it comes to $914K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 87,006 households in the Monroe metro area and national spending patterns by income.

How does the Monroe, LA metro area compare with the U.S. for spas and skin care studios?

The Monroe metro area has 8.4 spas and skin care studios per 10,000 households, 27% below the U.S. rate of 11.5. Spending per studio is $914K, 4% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Monroe metro area would have about 76, against 73 on map listings. There is one business with payroll in the industry for every 7,910 households, against one for every 4,055 across the U.S.

How fast is the Monroe, LA metro area growing?

Population estimates put the Monroe metro area at 222,390 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 87,006 households. Median household income in the Monroe metro area is $51,660, 36% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Monroe metro area scores 39 for spas and skin care studios (lower middle), #294 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Monroe metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Monroe metro area

Screening a site or an acquisition in the Monroe metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.