Groundwork

Beauty and personal care · Metro area · Louisiana

Salons, barbers and spas in the Alexandria, LA metro area

The salons, barbers and spas in the Alexandria, LA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 26 out of 100: Lower middle

Ranked #377 of 387 scored metro areas
#7 of 10 scored metro areas based in Louisiana

Listings
252
40 chain locations (16%)
Official establishments
47
−2.1% since 2019
Household spending a year
$45.1M
On personal care products and services · $799 a household
Spending per listing
$179K
16% below the U.S.
Listings per 10k households
44.7
5% below the U.S.
Population, 2025
147,952
−2.5% since 2020

See the salons, barbers and spas around any address in the Alexandria metro area

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alexandria metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for salons, barbers and spas in the Alexandria metro area is 26 (lower middle), #377 of 387 scored metro areas and #7 of 10 scored metro areas based in Louisiana. That puts it in the bottom quarter of metro areas.

Household spending on personal care products and services in the Alexandria metro area comes to about $45.1M a year: $799 per household, 20% below the U.S. average. That is about $179K of household spending for each business on map listings, 16% below the U.S. figure of $213K.

The Alexandria metro area has 252 salons, barbers and spas on map listings as of September 2026. Chain locations make up 16% of them, against 15% across the U.S. Per 10,000 households, that is 44.7, 5% below the U.S. rate of 47.2.

The official count of businesses with payroll classed as personal care services in the Alexandria metro area was 47 in 2023, down 2.1% from 2019. That is one for every 1,200 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $257K has gone to businesses classed as personal care services in the Alexandria metro area. Population estimates put the population change in the Alexandria metro area from 2020 to 2025 at −2.5%, against +3.1% for the U.S.

How the Alexandria metro area compares

The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Alexandria, LA metro area compared with Louisiana and the U.S.
MeasureAlexandria metro areaLouisianaU.S.
Listings per 10k households44.749.947.2
Spending per listing$179K$166K$213K
Households per official establishment1,2001,135804
Official establishment growth, 2019–2023−2.1%+15.5%+14.1%
Population growth, 2020–2025−2.5%−0.7%+3.1%
Spending per household on personal care products and services$799$826$1,005
Median household income$56,353$60,756$80,734
Groundwork market score2621

Official counts and lending

Businesses

Official establishments, 2019 to 2023
47−2.1% over the period
Employees, 2023
199
Annual payroll, 2023
$6.3M
One-person businesses, 2023
747Businesses with no payroll
Map listings, September 2026
25240 chain locations
Listings at the U.S. rate for this spending
212The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$257K

SBA-backed loans to businesses classed as personal care services in the Alexandria metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Alexandria metro area

Population, 2025 estimate
147,952−2.5% since 2020
Households
56,394
Median age
39.2
Homes lived in by their owners
67%
Vehicles per household
1.7
Land area
1,968 sq. mi.
People per square mile
76
Median household income
$56,353+21.5% vs. 2015–2019, before inflation
Average household income
$78,924
Median home value
$175,200
Jobs located here
57,169
Daytime population
151,507Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Alexandria metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of the Alexandria metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Louisiana

Every Louisiana market ranked →

The highest-scoring metro areas in Louisiana for salons, barbers and spas, numbered among those based in Louisiana, with the Alexandria metro area marked.

Top metro areas in Louisiana

Metro areas in Louisiana ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hammond, LA4623344.8$177K+5.8%#242 of 387
2Houma-Bayou Cane-Thibodaux, LA4331239.1$212K−3.5%#269 of 387
3Lake Charles, LA3542946.6$184K−3.8%#332 of 387
4Lafayette, LA3290755.2$150K+3.8%#357 of 387
5Slidell-Mandeville-Covington, LA3163660.5$157K+5.3%#361 of 387
6Monroe, LA2840146.1$166K−1.9%#370 of 387
7Alexandria, LA2625244.7$179K−2.5%#377 of 387
8Baton Rouge, LA241,83455.1$160K+2.1%#381 of 387
9Shreveport-Bossier City, LA2183253.0$150K−2.3%#384 of 387
10New Orleans-Metairie, LA162,16354.3$156K−3.4%#386 of 387

Other business types in the Alexandria metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in the Alexandria, LA metro area?

Map listings as of September 2026 show 252 salons, barbers and spas in the Alexandria metro area. 40 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 47 businesses with payroll classed as personal care services in 2023, down 2.1% from 2019. Official counts list 747 one-person businesses without payroll.

How much do households in the Alexandria, LA metro area spend on personal care products and services?

About $45.1M a year, or $799 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 252 salons, barbers and spas on map listings, it comes to $179K per business. It is estimated from the incomes of the 56,394 households in the Alexandria metro area and national spending patterns by income.

How does the Alexandria, LA metro area compare with the U.S. for salons, barbers and spas?

The Alexandria metro area has 44.7 salons, barbers and spas per 10,000 households, 5% below the U.S. rate of 47.2. Spending per business is $179K, 16% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Alexandria metro area would have about 212, against 252 on map listings. There is one business with payroll in the industry for every 1,200 households, against one for every 804 across the U.S. The official count fell 2.1% from 2019 to 2023, against +14.1% for the U.S.

How fast is the Alexandria, LA metro area growing?

Population estimates put the Alexandria metro area at 147,952 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 56,394 households. The median household income in the Alexandria metro area is $56,353 a year, 30% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alexandria metro area scores 26 for salons, barbers and spas (lower middle), #377 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Alexandria metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in the Alexandria metro area

Screening a site or an acquisition in the Alexandria metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Alexandria metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.