Clothing and laundry · County · Wisconsin
Laundromats in Racine County, WI
Competitor counts, household spending and official business counts for laundromats in Racine County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #275 of 785 scored counties
#8 of 27 scored counties in Wisconsin
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $160.6M
- On clothing, shoes and related services · $1,997 a household
- Spending per listing
- $14.6M
- 17% above the U.S.
- Listings per 10k households
- 1.4
- 13% below the U.S.
- Population, 2025
- 198,919
- +0.4% since 2020
See the laundromats around any address in Racine County
The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Racine County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on clothing, shoes and related services in Racine County comes to about $160.6M a year: $1,997 per household, 3% below the U.S. average. That works out to $14.6M per laundromat, 17% above the U.S. figure of $12.5M. The spending figure covers all clothing, shoes and related services, not only laundromats.
There are 11 laundromats on map listings in Racine County as of September 2026. One of them (9%) is a chain location, against 19% across the U.S. That comes to 1.4 for every 10,000 households, 13% below the U.S. rate of 1.6.
In 2023, official counts showed 5 businesses with payroll in Racine County classed as coin-operated laundries. That is one for every 16,081 households, against one for every 11,865 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $706K have gone to businesses classed as coin-operated laundries in Racine County.
Between 2020 and 2025, the population of Racine County grew 0.4%, slower than the U.S. (+3.1%). The Groundwork market score for laundromats in Racine County is 59 (upper middle), #275 of 785 scored counties and #8 of 27 scored counties in Wisconsin.
How Racine County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Racine County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.4 | 1.8 | 1.6 |
| Spending per listing | $14.6M | $11.3M | $12.5M |
| Households per official establishment | 16,081 | 18,098 | 11,865 |
| Official establishment growth, 2019–2023 | n/a | +15.1% | +3.0% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,997 | $2,003 | $2,055 |
| Median household income | $78,096 | $77,485 | $80,734 |
| Groundwork market score | 59 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 5
- Employees, 2023
- 13
- Annual payroll, 2023
- $395K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $706K
SBA-backed loans to businesses classed as coin-operated laundries in Racine County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Racine County
- Population, 2025 estimate
- 198,919+0.4% since 2020
- Households
- 80,406
- Median age
- 41.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 333 sq. mi.
- People per square mile
- 594
- Median household income
- $78,096+27.3% vs. 2015–2019, before inflation
- Average household income
- $99,261
- Median home value
- $251,400
- Jobs located here
- 75,599
- Daytime population
- 171,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Racine County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.
Or open the report at the center of Racine County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLaundromats across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for laundromats, numbered among those based in Wisconsin, with Racine County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 83 | 16 | 0.9 | $25.2M | +2.4% | #42 of 785 |
| 2Dane County, WI | 81 | 35 | 1.4 | $15.9M | +4.9% | #61 of 785 |
| 3Outagamie County, WI | 78 | 8 | 1.0 | $20.3M | +2.6% | #82 of 785 |
| 4St. Croix County, WI | 74 | 6 | 1.6 | $14.5M | +4.7% | #116 of 785 |
| 5Ozaukee County, WI | 71 | 6 | 1.6 | $15M | +3.0% | #147 of 785 |
| 6Washington County, WI | 62 | 9 | 1.6 | $13.9M | +1.8% | #248 of 785 |
| 7Marathon County, WI | 60 | 8 | 1.4 | $14.2M | +1.0% | #263 of 785 |
| 8Racine County, WI | 59 | 11 | 1.4 | $14.6M | +0.4% | #275 of 785 |
| 9Sheboygan County, WI | 58 | 6 | 1.2 | $16M | 0.0% | #287 of 785 |
| 10Brown County, WI | 57 | 14 | 1.3 | $15.9M | +2.6% | #300 of 785 |
Other business types in Racine County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry65
- Clothing and shoe stores70
- Laundromats59
- Dry cleaners63
Home services
Real estate
Funeral services
Questions
How many laundromats are in Racine County, WI?
As of September 2026, map listings count 11 laundromats in Racine County. One of them (9%) is a chain location. The listings count laundromats. Official counts show 5 businesses with payroll classed as coin-operated laundries in 2023.
How much do households in Racine County, WI spend on clothing, shoes and related services?
About $160.6M a year, or $1,997 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 11 laundromats on map listings, it comes to $14.6M per laundromat. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade. It is estimated from the incomes of the 80,406 households in Racine County and national spending patterns by income.
How does Racine County, WI compare with the U.S. for laundromats?
Racine County has 1.4 laundromats per 10,000 households, 13% below the U.S. rate of 1.6. Spending per laundromat is $14.6M, 17% above the U.S. figure of $12.5M. At the U.S. ratio of laundromats to household spending, Racine County would have about 13, against 11 on map listings. There is one business with payroll in the industry for every 16,081 households, against one for every 11,865 across the U.S.
How fast is Racine County, WI growing?
Population estimates put Racine County at 198,919 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 80,406 households. Median household income in Racine County is $78,096, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Racine County scores 59 for laundromats (upper middle), #275 of 785 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Racine County. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for laundromats · All 56 business types in Racine County
Screening a site or an acquisition in Racine County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Racine County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.