Clothing and laundry · County · Wisconsin
Laundromats in Marathon County, WI
Competitor counts, household spending and official business counts for laundromats in Marathon County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #263 of 785 scored counties
#7 of 27 scored counties in Wisconsin
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $113.7M
- On clothing, shoes and related services · $1,965 a household
- Spending per listing
- $14.2M
- 14% above the U.S.
- Listings per 10k households
- 1.4
- 13% below the U.S.
- Population, 2025
- 139,432
- +1.0% since 2020
See the laundromats around any address in Marathon County
The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Marathon County spend about $113.7M a year on clothing, shoes and related services, or $1,965 per household, 4% below the U.S. average. That is about $14.2M of household spending for each laundromat on map listings, 14% above the U.S. figure of $12.5M. The spending figure covers all clothing, shoes and related services, not only laundromats.
Marathon County has 8 laundromats on map listings as of September 2026. One of them (13%) is a chain location, against 19% across the U.S. Per 10,000 households, that is 1.4, 13% below the U.S. rate of 1.6.
The official count of businesses with payroll classed as coin-operated laundries in Marathon County was 3 in 2023. That is one for every 19,289 households, against one for every 11,865 across the U.S.
Between 2020 and 2025, the population of Marathon County grew 1.0%, slower than the U.S. (+3.1%). Marathon County scores 60 (upper middle) on the Groundwork market score for laundromats, ranking #263 of 785 scored counties and #7 of 27 scored counties in Wisconsin.
How Marathon County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marathon County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.4 | 1.8 | 1.6 |
| Spending per listing | $14.2M | $11.3M | $12.5M |
| Households per official establishment | 19,289 | 18,098 | 11,865 |
| Official establishment growth, 2019–2023 | n/a | +15.1% | +3.0% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,965 | $2,003 | $2,055 |
| Median household income | $77,884 | $77,485 | $80,734 |
| Groundwork market score | 60 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 3
- Annual payroll, 2023
- $48K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as coin-operated laundries in Marathon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marathon County
- Population, 2025 estimate
- 139,432+1.0% since 2020
- Households
- 57,866
- Median age
- 42.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,545 sq. mi.
- People per square mile
- 90
- Median household income
- $77,884+24.4% vs. 2015–2019, before inflation
- Average household income
- $97,899
- Median home value
- $219,600
- Jobs located here
- 72,449
- Daytime population
- 141,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marathon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.
Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLaundromats across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for laundromats, numbered among those based in Wisconsin, with Marathon County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 83 | 16 | 0.9 | $25.2M | +2.4% | #42 of 785 |
| 2Dane County, WI | 81 | 35 | 1.4 | $15.9M | +4.9% | #61 of 785 |
| 3Outagamie County, WI | 78 | 8 | 1.0 | $20.3M | +2.6% | #82 of 785 |
| 4St. Croix County, WI | 74 | 6 | 1.6 | $14.5M | +4.7% | #116 of 785 |
| 5Ozaukee County, WI | 71 | 6 | 1.6 | $15M | +3.0% | #147 of 785 |
| 6Washington County, WI | 62 | 9 | 1.6 | $13.9M | +1.8% | #248 of 785 |
| 7Marathon County, WI | 60 | 8 | 1.4 | $14.2M | +1.0% | #263 of 785 |
| 8Racine County, WI | 59 | 11 | 1.4 | $14.6M | +0.4% | #275 of 785 |
| 9Sheboygan County, WI | 58 | 6 | 1.2 | $16M | 0.0% | #287 of 785 |
| 10Brown County, WI | 57 | 14 | 1.3 | $15.9M | +2.6% | #300 of 785 |
Other business types in Marathon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry58
- Clothing and shoe stores61
- Laundromats60
- Dry cleaners50
Home services
Real estate
Funeral services
Questions
How many laundromats are in Marathon County, WI?
Map listings as of September 2026 show 8 laundromats in Marathon County. One of them (13%) is a chain location. The listings count laundromats. Official counts show 3 businesses with payroll classed as coin-operated laundries in 2023.
How much do households in Marathon County, WI spend on clothing, shoes and related services?
About $113.7M a year, or $1,965 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 8 laundromats on map listings, it comes to $14.2M per laundromat. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade. It is estimated from the incomes of the 57,866 households in Marathon County and national spending patterns by income.
How does Marathon County, WI compare with the U.S. for laundromats?
Marathon County has 1.4 laundromats per 10,000 households, 13% below the U.S. rate of 1.6. Spending per laundromat is $14.2M, 14% above the U.S. figure of $12.5M. At the U.S. ratio of laundromats to household spending, Marathon County would have about 9, against 8 on map listings. There is one business with payroll in the industry for every 19,289 households, against one for every 11,865 across the U.S.
How fast is Marathon County, WI growing?
Population estimates put Marathon County at 139,432 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 57,866 households. Median household income in Marathon County is $77,884, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marathon County scores 60 for laundromats (upper middle), #263 of 785 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marathon County. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for laundromats · All 56 business types in Marathon County
Screening a site or an acquisition in Marathon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.