County profile · Kentucky
Pike County, KY market data
How Pike County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 54,721
- −6.4% since 2020
- Households
- 24,284
- Median household income
- $44,312
- +27.1% vs. 2015–2019, before inflation
- Median home value
- $112,000
- Jobs located here
- 19,887
- Highest market score
- 62
- Lawn, cleaning and pest control, #406 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Pike County by name and distance, and the households and spending within reach. Or open the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pike County has an estimated 54,721 people and 24,284 households. Population estimates show Pike County declined 6.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in Pike County is $44,312, 45% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
Relative to the U.S., household spending in Pike County runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Of the business types scored in Pike County, lawn care, cleaning and pest control companies (62); child care centers and preschools (59); and real estate agents and brokers (59) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #406 of 1,771 scored counties.
Pike County is part of the Pikeville area. Against the U.S., map listings per household run highest for funeral homes (95% above the U.S. rate) and lowest for real estate agents and brokers (78% below the U.S. rate).
All 56 business types in Pike County
Highest Groundwork market score first. Each score compares Pike County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 62 | #406 of 1,771 | 8 | 3.3 | $3.6M | 212 | 13 |
| Child care and preschools | 59 | #562 of 1,611 | 5 | 2.1 | $1.5M | 150 | 5 |
| Real estate agents and brokers | 59 | #576 of 2,176 | 16 | 6.6 | Index only | 348 | 4 |
| Gyms, studios and classes | 58 | #660 of 2,088 | 11 | 4.5 | $1M | 155 | 3 |
| Gyms | 57 | #634 of 1,792 | 6 | 2.5 | $1.9M | 145 | 3 |
| Home repair trades | 57 | #682 of 2,057 | 14 | 5.8 | $3.9M | 159 | 17 |
| Real estate | 57 | #695 of 2,229 | 21 | 8.6 | Index only | 334 | 10 |
| Coffee shops and cafes | 56 | #752 of 2,063 | 11 | 4.5 | $6.4M | 172 | 5 |
| Insurance agencies | 56 | #913 of 2,272 | 34 | 14.0 | $1.6M | 130 | 11 |
| HVAC and plumbing | 55 | #663 of 1,707 | 8 | 3.3 | $6.8M | 142 | 12 |
| Electricians | 47 | #650 of 1,160 | 5 | 2.1 | $10.8M | 90 | 5 |
| Car washes and detailing | 46 | #816 of 1,451 | 5 | 2.1 | $3.9M | 155 | Under 3 |
| Pet grooming and boarding | 44 | #855 of 1,461 | 6 | 2.5 | $2.7M | 107 | 5 |
| Barbershops | 43 | #869 of 1,356 | 5 | 2.1 | $3.4M | 179 | Under 3 |
| Bakeries and dessert shops | 43 | #1,172 of 1,889 | 16 | 6.6 | $4.4M | 106 | 5 |
| Pet businesses | 42 | #1,424 of 2,200 | 22 | 9.1 | $743K | 85 | 9 |
| Veterinarians | 41 | #947 of 1,485 | 8 | 3.3 | $2M | 75 | 4 |
| Auto repair shops | 40 | #1,649 of 2,378 | 46 | 18.9 | $424K | 95 | 14 |
| Sit-down restaurants | 38 | #1,716 of 2,405 | 98 | 40.4 | $715K | 108 | 29 |
| Gas stations | 37 | #1,700 of 2,358 | 34 | 14.0 | $1.9M | 81 | 28 |
| Mortgage brokers and lenders | 36 | #687 of 887 | 5 | 2.1 | Index only | 156 | Under 3 |
| Martial arts and dance studios | 35 | #1,028 of 1,334 | 5 | 2.1 | $2.3M | 112 | Under 3 |
| Restaurants and cafes | 35 | #1,811 of 2,405 | 181 | 74.5 | $387K | 104 | 87 |
| Collision repair and body shops | 33 | #1,040 of 1,327 | 8 | 3.3 | $2.4M | 79 | 5 |
| Chiropractors | 33 | #1,193 of 1,490 | 11 | 4.5 | $2M | 82 | 5 |
| Salons, barbers and spas | 32 | #2,069 of 2,385 | 89 | 36.6 | $190K | 89 | 5 |
| Auto repair and car care | 31 | #1,996 of 2,401 | 90 | 37.1 | $217K | 81 | 26 |
| Physical therapy | 29 | #1,230 of 1,422 | 15 | 6.2 | $1.4M | 60 | 3 |
| Funeral homes | 22 | #1,362 of 1,472 | 10 | 4.1 | $338K | 50 | 8 |
| Grocery and convenience stores | 22 | #2,165 of 2,402 | 54 | 22.2 | $2.3M | 68 | 19 |
| Convenience stores | 20 | #2,023 of 2,261 | 25 | 10.3 | $5M | 63 | Under 3 |
| Nail salons | 18 | #1,248 of 1,328 | 11 | 4.5 | $1.5M | 92 | Under 3 |
| Spas and skin care | 18 | #1,707 of 1,769 | 18 | 7.4 | $940K | 107 | Under 3 |
| Clothing, shoes and laundry | 18 | #2,109 of 2,210 | 55 | 22.6 | $665K | 76 | 17 |
| Optometrists and eye care | 16 | #1,236 of 1,302 | 10 | 4.1 | $2.2M | 69 | 5 |
| Clothing and shoe stores | 16 | #2,007 of 2,087 | 43 | 17.7 | $851K | 67 | 17 |
| Pet stores | 13 | #937 of 974 | 6 | 2.5 | $2.7M | 60 | Under 3 |
| Tire shops | 13 | #1,464 of 1,530 | 14 | 5.8 | $1.4M | 56 | 7 |
| Dentists and orthodontists | 12 | #1,870 of 1,886 | 31 | 12.8 | $695K | 71 | 20 |
| Pest control | 11 | #690 of 699 | 5 | 2.1 | $5.7M | 56 | Under 3 |
| Primary care and pediatrics | 11 | #1,628 of 1,656 | 21 | 8.6 | $1M | 58 | 42 |
| Doctors, dentists and clinics | 11 | #2,381 of 2,394 | 192 | 79.1 | $112K | 74 | 75 |
| Grocery stores | 10 | #2,015 of 2,070 | 24 | 9.9 | $5.2M | 56 | 18 |
| Fast food and sandwich shops | 9 | #2,194 of 2,222 | 43 | 17.7 | $1.6M | 53 | 53 |
| Pizza | 8 | #2,087 of 2,090 | 33 | 13.6 | $2.1M | 42 | 53 |
| Hair salons | 8 | #2,318 of 2,339 | 52 | 21.4 | $325K | 76 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 1.6 | $9.1M | 58 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.2 | $6.5M | 47 | 3 |
| House cleaning | Not scored | Not scored | 2 | 0.8 | $14.3M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.4 | $28.5M | Too few | 13 |
| Laundromats | Not scored | Not scored | 1 | 0.4 | $36.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.4 | $54.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Pike County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.5M | $802 | 84 |
| Gasoline and other fuels | $65.3M | $2,690 | 104 |
| Food away from home | $70.1M | $2,887 | 71 |
| Groceries | $124.8M | $5,138 | 81 |
| Personal care products and services | $16.9M | $697 | 69 |
| Child care and other personal services | $7.5M | $310 | 53 |
| Memberships, classes and admissions | $11.3M | $465 | 47 |
| Medical and dental services | $21.5M | $887 | 69 |
| Pets | $16.3M | $673 | 74 |
| Clothing, shoes and related services | $36.6M | $1,506 | 73 |
| Vehicle insurance | $55.5M | $2,285 | 117 |
| Home repairs, maintenance and insurance | $54.2M | $2,231 | 74 |
| Lawn care, cleaning and other household services | $28.5M | $1,174 | 83 |
| Rent and homeowner costs | $303.9M | $12,513 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pike County
- Population, 2025 estimate
- 54,721−6.4% since 2020
- Households
- 24,284
- Median age
- 42.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 786 sq. mi.
- People per square mile
- 72
- Median household income
- $44,312+27.1% vs. 2015–2019, before inflation
- Average household income
- $62,085
- Median home value
- $112,000
- Jobs located here
- 19,887
- Daytime population
- 57,040Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pike County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
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- Martin County, KY11,027 people
- Knott County, KY13,830 people
- Letcher County, KY20,808 people
- Johnson County, KY22,334 people
- Magoffin County, KY11,348 people
- Perry County, KY27,499 people
- Lawrence County, KY16,077 people
Questions
How fast is Pike County, KY growing?
Population estimates put Pike County at 54,721 people in 2025, down 6.4% since 2020, against +3.1% for the U.S. It has 24,284 households. Median household income rose 27.1% from the 2015–2019 survey, before inflation.
How much do households in Pike County, KY spend?
Households in Pike County spend about $303.9M a year on rent and homeowner costs, $124.8M on groceries and $70.1M on food away from home. Set against the U.S., households in Pike County spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
Which business types have the highest market scores in Pike County, KY?
The highest Groundwork market scores in Pike County are for lawn care, cleaning and pest control companies (62); child care centers and preschools (59); and real estate agents and brokers (59). Pike County ranks #406 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Pike County, KY compare with the U.S.?
The median household income in Pike County is $44,312 a year, 45% below the U.S. median of $80,734. The population fell 6.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $112,000, against $332,700 for the U.S. For its number of households, Pike County has the most map listings, relative to the U.S., for funeral homes (95% above the U.S. rate) and the fewest for real estate agents and brokers (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Pike County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pike County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pike County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.