County profile · Kentucky
Floyd County, KY market data
Population, household spending and competition for 56 business types in Floyd County, each scored against other counties.
- Population, 2025
- 34,401
- −3.9% since 2020
- Households
- 14,700
- Median household income
- $41,279
- +26.1% vs. 2015–2019, before inflation
- Median home value
- $98,700
- Jobs located here
- 10,477
- Highest market score
- 62
- Insurance agencies, #711 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Floyd County by name and distance, and the households and spending within reach. Or open the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 34,401 people live in Floyd County, in 14,700 households. Population estimates put the population change in Floyd County from 2020 to 2025 at −3.9%, against +3.1% for the U.S. The median household income in Floyd County is $41,279 a year, 49% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Floyd County spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (46).
The highest Groundwork market scores in Floyd County are for insurance agencies (62), real estate businesses (59) and coffee shops and cafes (59). Floyd County ranks #711 of 2,272 scored counties for insurance agencies.
Floyd County is part of the Pikeville area. For its number of households, Floyd County has the most map listings, relative to the U.S., for pizza places (2.6 times the U.S. rate) and the fewest for real estate businesses (79% below the U.S. rate).
All 56 business types in Floyd County
Highest Groundwork market score first. Each score compares Floyd County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 62 | #711 of 2,272 | 13 | 8.8 | $2.6M | 203 | 10 |
| Real estate | 59 | #592 of 2,229 | 12 | 8.2 | Index only | 350 | 3 |
| Coffee shops and cafes | 59 | #627 of 2,063 | 5 | 3.4 | $8.4M | 227 | 3 |
| Real estate agents and brokers | 58 | #628 of 2,176 | 11 | 7.5 | Index only | 304 | 3 |
| Home repair trades | 54 | #819 of 2,057 | 10 | 6.8 | $3.2M | 132 | 10 |
| Child care and preschools | 45 | #954 of 1,611 | 5 | 3.4 | $877K | 88 | 3 |
| Restaurants and cafes | 45 | #1,377 of 2,405 | 99 | 67.3 | $425K | 115 | 43 |
| HVAC and plumbing | 40 | #1,199 of 1,707 | 8 | 5.4 | $4M | 84 | 7 |
| Pet businesses | 40 | #1,509 of 2,200 | 11 | 7.5 | $891K | 101 | Under 3 |
| Gyms, studios and classes | 39 | #1,505 of 2,088 | 8 | 5.4 | $826K | 125 | Under 3 |
| Clothing, shoes and laundry | 38 | #1,578 of 2,210 | 22 | 15.0 | $998K | 113 | 5 |
| Sit-down restaurants | 38 | #1,718 of 2,405 | 60 | 40.8 | $702K | 106 | 17 |
| Salons, barbers and spas | 34 | #1,985 of 2,385 | 47 | 32.0 | $216K | 102 | 6 |
| Clothing and shoe stores | 33 | #1,621 of 2,087 | 19 | 12.9 | $1.2M | 91 | 5 |
| Auto repair and car care | 29 | #2,068 of 2,401 | 62 | 42.2 | $187K | 70 | 12 |
| Tire shops | 28 | #1,269 of 1,530 | 5 | 3.4 | $2.3M | 93 | Under 3 |
| Auto repair shops | 26 | #2,145 of 2,378 | 39 | 26.5 | $298K | 67 | 10 |
| Gyms | 24 | #1,603 of 1,792 | 6 | 4.1 | $1.1M | 85 | Under 3 |
| Spas and skin care | 23 | #1,662 of 1,769 | 13 | 8.8 | $782K | 89 | 3 |
| Fast food and sandwich shops | 22 | #2,022 of 2,222 | 24 | 16.3 | $1.8M | 57 | 23 |
| Physical therapy | 21 | #1,330 of 1,422 | 8 | 5.4 | $1.6M | 67 | 5 |
| Pet grooming and boarding | 20 | #1,354 of 1,461 | 6 | 4.1 | $1.6M | 64 | Under 3 |
| Convenience stores | 20 | #2,026 of 2,261 | 19 | 12.9 | $4M | 50 | 5 |
| Barbershops | 19 | #1,229 of 1,356 | 6 | 4.1 | $1.7M | 90 | Under 3 |
| Pizza | 19 | #2,028 of 2,090 | 30 | 20.4 | $1.4M | 28 | 23 |
| Hair salons | 17 | #2,256 of 2,339 | 26 | 17.7 | $391K | 91 | Under 3 |
| Gas stations | 12 | #2,319 of 2,358 | 38 | 25.9 | $1M | 43 | 27 |
| Grocery and convenience stores | 10 | #2,358 of 2,402 | 41 | 27.9 | $1.8M | 54 | 18 |
| Optometrists and eye care | 9 | #1,273 of 1,302 | 6 | 4.1 | $2.1M | 68 | Under 3 |
| Doctors, dentists and clinics | 8 | #2,389 of 2,394 | 152 | 103.4 | $85K | 56 | 51 |
| Dentists and orthodontists | 7 | #1,884 of 1,886 | 28 | 19.0 | $460K | 47 | 15 |
| Primary care and pediatrics | 6 | #1,650 of 1,656 | 20 | 13.6 | $644K | 36 | 28 |
| Grocery stores | 6 | #2,048 of 2,070 | 17 | 11.6 | $4.4M | 48 | 13 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 2.7 | $10.5M | 254 | 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.7 | $2.9M | 115 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.7 | $491K | 72 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.0 | $4.3M | 179 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.0 | $3.9M | 126 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.0 | $3.3M | 120 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 1.4 | $8.6M | Too few | 9 |
| Nail salons | Not scored | Not scored | 2 | 1.4 | $5.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $32.1M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.7 | $17.1M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $22M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.7 | $6.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $11.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $17.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $32.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $6.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Floyd County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.6M | $790 | 82 |
| Gasoline and other fuels | $38.9M | $2,649 | 102 |
| Food away from home | $42.1M | $2,863 | 70 |
| Groceries | $75.4M | $5,128 | 81 |
| Personal care products and services | $10.2M | $691 | 69 |
| Child care and other personal services | $4.4M | $298 | 51 |
| Memberships, classes and admissions | $6.6M | $449 | 46 |
| Medical and dental services | $12.9M | $876 | 68 |
| Pets | $9.8M | $667 | 73 |
| Clothing, shoes and related services | $22M | $1,494 | 73 |
| Vehicle insurance | $33.2M | $2,257 | 115 |
| Home repairs, maintenance and insurance | $32.1M | $2,185 | 72 |
| Lawn care, cleaning and other household services | $17.1M | $1,165 | 82 |
| Rent and homeowner costs | $182.2M | $12,391 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Floyd County
- Population, 2025 estimate
- 34,401−3.9% since 2020
- Households
- 14,700
- Median age
- 42.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 393 sq. mi.
- People per square mile
- 90
- Median household income
- $41,279+26.1% vs. 2015–2019, before inflation
- Average household income
- $61,221
- Median home value
- $98,700
- Jobs located here
- 10,477
- Daytime population
- 35,285Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Floyd County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Pike County, KY56,727 people
- Johnson County, KY22,334 people
- Knott County, KY13,830 people
- Magoffin County, KY11,348 people
- Martin County, KY11,027 people
- Letcher County, KY20,808 people
- Perry County, KY27,499 people
- Breathitt County, KY13,276 people
Questions
How fast is Floyd County, KY growing?
Population estimates put Floyd County at 34,401 people in 2025, down 3.9% since 2020, against +3.1% for the U.S. It has 14,700 households. Against the 2015–2019 survey, median household income rose 26.1%, before inflation.
How much do households in Floyd County, KY spend?
Households in Floyd County spend about $182.2M a year on rent and homeowner costs, $75.4M on groceries and $42.1M on food away from home. Relative to the U.S., household spending in Floyd County runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (46).
Which business types have the highest market scores in Floyd County, KY?
Of the business types scored in Floyd County, insurance agencies (62), real estate businesses (59) and coffee shops and cafes (59) have the highest Groundwork market scores. For insurance agencies, that ranks #711 of 2,272 scored counties.
How does Floyd County, KY compare with the U.S.?
Median household income in Floyd County is $41,279, 49% below the U.S. median of $80,734. The population fell 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $98,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (2.6 times the U.S. rate) and lowest for real estate businesses (79% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Floyd County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Floyd County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Floyd County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.