Beauty and personal care · Small-town market · Kentucky
Hair salons in the Pikeville, KY area
Competitor counts, household spending and official business counts for hair salons in the Pikeville, KY area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #450 of 538 scored small-town markets
#12 of 15 scored small-town markets based in Kentucky
- Listings
- 78
- 23 chain locations (29%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $27.1M
- On personal care products and services · $695 a household
- Spending per listing
- $347K
- 19% below the U.S.
- Listings per 10k households
- 20.0
- 15% below the U.S.
- Population, 2025
- 89,122
- −5.4% since 2020
See the hair salons around any address in the Pikeville area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pikeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Pikeville area scores 34 (lower middle) on the Groundwork market score for hair salons, ranking #450 of 538 scored small-town markets and #12 of 15 scored small-town markets based in Kentucky. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 78 hair salons in the Pikeville area. 23 of them (29%) are chain locations, against 14% across the U.S. That comes to 20.0 for every 10,000 households, 15% below the U.S. rate of 23.4.
At $695 per household (31% below the U.S. average), households in the Pikeville area spend about $27.1M a year on personal care products and services. Spread across 78 hair salons, that is $347K per salon, 19% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as beauty salons in the Pikeville area in 2023. That is one for every 9,746 households, against one for every 1,535 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $153K have gone to businesses classed as beauty salons in the Pikeville area. Population estimates put the population change in the Pikeville area from 2020 to 2025 at −5.4%, against +3.1% for the U.S.
How the Pikeville area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pikeville area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.0 | 20.3 | 23.4 |
| Spending per listing | $347K | $410K | $430K |
| Households per official establishment | 9,746 | 2,668 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | −5.4% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $695 | $833 | $1,005 |
| Median household income | $43,214 | $63,726 | $80,734 |
| Groundwork market score | 34 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 31
- Annual payroll, 2023
- $266K
- One-person businesses, 2023
- 193Businesses with no payroll
- Map listings, September 2026
- 7823 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $153K
SBA-backed loans to businesses classed as beauty salons in the Pikeville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pikeville area
- Population, 2025 estimate
- 89,122−5.4% since 2020
- Households
- 38,984
- Median age
- 42.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 1,180 sq. mi.
- People per square mile
- 78
- Median household income
- $43,214
- Average household income
- $61,759
- Median home value
- $106,500
- Jobs located here
- 30,364
- Daytime population
- 92,325Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pikeville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Pikeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for hair salons, numbered among those based in Kentucky, with the Pikeville area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Glasgow, KY | 62 | 35 | 15.8 | $472K | +2.6% | #133 of 538 |
| 2Mayfield, KY | 59 | 20 | 14.1 | $535K | +1.4% | #159 of 538 |
| 3Frankfort, KY | 59 | 65 | 20.1 | $424K | +3.1% | #165 of 538 |
| 4Richmond-Berea, KY | 58 | 101 | 20.4 | $393K | +7.0% | #181 of 538 |
| 5Somerset, KY | 57 | 49 | 18.7 | $399K | +3.5% | #194 of 538 |
| 6Corbin, KY | 46 | 106 | 18.7 | $377K | +0.1% | #315 of 538 |
| 7Henderson, KY | 45 | 44 | 18.8 | $418K | −0.9% | #325 of 538 |
| 8Murray, KY | 45 | 32 | 21.0 | $359K | +4.9% | #328 of 538 |
| 9Mount Sterling, KY | 44 | 35 | 19.3 | $396K | +3.1% | #337 of 538 |
| 10Franklin, KY | 43 | 18 | 22.4 | $355K | +5.9% | #348 of 538 |
| 12Pikeville, KY | 34 | 78 | 20.0 | $347K | −5.4% | #450 of 538 |
Other business types in the Pikeville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons34
- Barbershops33
- Nail salons28
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Pikeville, KY area?
There are 78 hair salons on map listings in the Pikeville area as of September 2026. 23 of them (29%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts list 193 one-person businesses without payroll.
How much do households in the Pikeville, KY area spend on personal care products and services?
About $27.1M a year, or $695 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 78 hair salons on map listings, it comes to $347K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 38,984 households in the Pikeville area and national spending patterns by income.
How does the Pikeville, KY area compare with the U.S. for hair salons?
The Pikeville area has 20.0 hair salons per 10,000 households, 15% below the U.S. rate of 23.4. Spending per salon is $347K, 19% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Pikeville area would have about 63, against 78 on map listings. There is one business with payroll in the industry for every 9,746 households, against one for every 1,535 across the U.S.
How fast is the Pikeville, KY area growing?
Population estimates put the Pikeville area at 89,122 people in 2025, down 5.4% since 2020, against +3.1% for the U.S. It has 38,984 households. The median household income in the Pikeville area is $43,214 a year, 46% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pikeville area scores 34 for hair salons (lower middle), #450 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pikeville area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Pikeville area
Screening a site or an acquisition in the Pikeville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pikeville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.