Food and drink · Small-town market · Kentucky
Pizza places in the Pikeville, KY area
How the Pikeville, KY area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 11 out of 100: Low
Ranked #518 of 520 scored small-town markets
#14 of 15 scored small-town markets based in Kentucky
- Listings
- 63
- 46 chain locations (73%)
- Official establishments
- 76
- All limited-service restaurants · −10.6% since 2019
- Household spending a year
- $112.2M
- On food away from home · $2,878 a household
- Spending per listing
- $1.8M
- 65% below the U.S.
- Listings per 10k households
- 16.2
- Twice the U.S.
- Population, 2025
- 89,122
- −5.4% since 2020
See the pizza places around any address in the Pikeville area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pikeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Pikeville area scores 11 (low) on the Groundwork market score for pizza places, ranking #518 of 520 scored small-town markets and #14 of 15 scored small-town markets based in Kentucky. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 63 pizza places in the Pikeville area. Chain locations make up 73% of them, against 58% across the U.S. Per 10,000 households, that is 16.2, twice the U.S. rate of 8.0.
Households in the Pikeville area spend about $112.2M a year on food away from home, or $2,878 per household, 29% below the U.S. average. That is about $1.8M of household spending for each pizza place on map listings, 65% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 76 businesses with payroll classed as limited-service restaurants in the Pikeville area in 2023, down 10.6% from 2019. That is one for every 513 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 2 SBA-backed loans worth $280K have gone to businesses classed as limited-service restaurants in the Pikeville area. Population estimates put the population change in the Pikeville area from 2020 to 2025 at −5.4%, against +3.1% for the U.S.
How the Pikeville area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pikeville area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.2 | 10.5 | 8.0 |
| Spending per listing | $1.8M | $3.3M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 513 | 519 | 478 |
| Official establishment growth, 2019–2023 | −10.6% | +5.7% | +6.1% |
| Population growth, 2020–2025 | −5.4% | +2.2% | +3.1% |
| Spending per household on food away from home | $2,878 | $3,489 | $4,070 |
| Median household income | $43,214 | $63,726 | $80,734 |
| Groundwork market score | 11 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 76All limited-service restaurants · −10.6% over the period
- Employees, 2023
- 1,664
- Annual payroll, 2023
- $29.5M
- One-person businesses, 2023
- 6All limited-service restaurants with no payroll
- Map listings, September 2026
- 6346 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $280K
SBA-backed loans to businesses classed as limited-service restaurants in the Pikeville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Pikeville area
- Population, 2025 estimate
- 89,122−5.4% since 2020
- Households
- 38,984
- Median age
- 42.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 1,180 sq. mi.
- People per square mile
- 78
- Median household income
- $43,214
- Average household income
- $61,759
- Median home value
- $106,500
- Jobs located here
- 30,364
- Daytime population
- 92,325Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pikeville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Pikeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for pizza places, numbered among those based in Kentucky, with the Pikeville area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Richmond-Berea, KY | 58 | 41 | 8.3 | $4M | +7.0% | #170 of 520 |
| 2Frankfort, KY | 56 | 26 | 8.0 | $4.4M | +3.1% | #190 of 520 |
| 3Mayfield, KY | 54 | 11 | 7.8 | $4M | +1.4% | #219 of 520 |
| 4Murray, KY | 44 | 12 | 7.9 | $4M | +4.9% | #314 of 520 |
| 5Mount Sterling, KY | 42 | 24 | 13.2 | $2.4M | +3.1% | #336 of 520 |
| 6Glasgow, KY | 40 | 20 | 9.0 | $3.4M | +2.6% | #357 of 520 |
| 7Campbellsville, KY | 40 | 14 | 9.5 | $3.3M | +3.4% | #358 of 520 |
| 8Danville, KY | 36 | 23 | 10.6 | $3.1M | +3.6% | #400 of 520 |
| 9Somerset, KY | 35 | 29 | 11.1 | $2.8M | +3.5% | #413 of 520 |
| 10Franklin, KY | 30 | 10 | 12.5 | $2.7M | +5.9% | #458 of 520 |
| 14Pikeville, KY | 11 | 63 | 16.2 | $1.8M | −5.4% | #518 of 520 |
Other business types in the Pikeville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Pikeville, KY area?
There are 63 pizza places on map listings in the Pikeville area as of September 2026. 46 of them (73%) are chain locations. The listings count pizza restaurants. Official counts show 76 businesses with payroll classed as limited-service restaurants in 2023, down 10.6% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 6 one-person businesses have no payroll, by official counts.
How much do households in the Pikeville, KY area spend on food away from home?
About $112.2M a year, or $2,878 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 63 pizza places on map listings, it comes to $1.8M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 38,984 households in the Pikeville area and national spending patterns by income.
How does the Pikeville, KY area compare with the U.S. for pizza places?
The Pikeville area has 16.2 pizza places per 10,000 households, twice the U.S. rate of 8.0. Spending per pizza place is $1.8M, 65% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Pikeville area would have about 22, against 63 on map listings. There is one business with payroll in the industry for every 513 households, against one for every 478 across the U.S. The official count fell 10.6% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Pikeville, KY area growing?
Population estimates put the Pikeville area at 89,122 people in 2025, down 5.4% since 2020, against +3.1% for the U.S. It has 38,984 households. The median household income in the Pikeville area is $43,214 a year, 46% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pikeville area scores 11 for pizza places (low), #518 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pikeville area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Pikeville area
Screening a site or an acquisition in the Pikeville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pikeville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.