County profile · Kansas
Geary County, KS market data
Population, household spending and competition for 56 business types in Geary County, each scored against other counties.
- Population, 2025
- 36,338
- −1.2% since 2020
- Households
- 14,158
- Median household income
- $59,317
- +11.6% vs. 2015–2019, before inflation
- Median home value
- $172,700
- Jobs located here
- 9,470
- Highest market score
- 75
- Dentists and orthodontists, #139 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Geary County by name and distance, and the households and spending within reach. Or open the report at the center of Geary County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 36,338 people live in Geary County, in 14,158 households. Between 2020 and 2025, the population of Geary County declined 1.2%, against +3.1% for the U.S. The median household income in Geary County is $59,317 a year, 27% below the U.S. median of $80,734. That rose 11.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Geary County spend the most on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and the least on child care and other personal services (50).
The highest Groundwork market scores in Geary County are for dentists and orthodontists (75), primary care and pediatric clinics (68) and medical and dental practices (67). Geary County ranks #139 of 1,886 scored counties for dentists and orthodontists.
Geary County is part of the Manhattan metro area. For its number of households, Geary County has the most map listings, relative to the U.S., for pizza places (85% above the U.S. rate) and the fewest for medical and dental practices (54% below the U.S. rate).
All 56 business types in Geary County
Highest Groundwork market score first. Each score compares Geary County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 75 | #139 of 1,886 | 5 | 3.5 | $3.5M | 357 | 3 |
| Primary care and pediatrics | 68 | #305 of 1,656 | 7 | 4.9 | $2.5M | 141 | 4 |
| Doctors, dentists and clinics | 67 | #444 of 2,394 | 55 | 38.8 | $319K | 209 | 13 |
| Grocery stores | 61 | #640 of 2,070 | 6 | 4.2 | $13M | 140 | 4 |
| Grocery and convenience stores | 59 | #827 of 2,402 | 23 | 16.2 | $3.4M | 100 | 4 |
| Home repair trades | 58 | #653 of 2,057 | 11 | 7.8 | $3.1M | 126 | 5 |
| Chiropractors | 57 | #532 of 1,490 | 5 | 3.5 | $3.5M | 147 | Under 3 |
| Spas and skin care | 56 | #638 of 1,769 | 6 | 4.2 | $2M | 230 | Under 3 |
| Landscaping and lawn care | 54 | #602 of 1,493 | 5 | 3.5 | $3M | 104 | 4 |
| HVAC and plumbing | 52 | #778 of 1,707 | 7 | 4.9 | $4.8M | 101 | 5 |
| Auto repair and car care | 51 | #1,171 of 2,401 | 46 | 32.5 | $301K | 112 | 20 |
| Gyms | 50 | #907 of 1,792 | 7 | 4.9 | $1.3M | 99 | 3 |
| Auto repair shops | 49 | #1,222 of 2,378 | 29 | 20.5 | $477K | 107 | 14 |
| Optometrists and eye care | 48 | #725 of 1,302 | 5 | 3.5 | $3.5M | 112 | 3 |
| Coffee shops and cafes | 46 | #1,157 of 2,063 | 10 | 7.1 | $4.6M | 125 | 7 |
| Clothing and shoe stores | 45 | #1,207 of 2,087 | 13 | 9.2 | $1.8M | 144 | Under 3 |
| Clothing, shoes and laundry | 45 | #1,295 of 2,210 | 18 | 12.7 | $1.3M | 150 | Under 3 |
| Pet businesses | 45 | #1,325 of 2,200 | 14 | 9.9 | $705K | 80 | 5 |
| Gyms, studios and classes | 43 | #1,392 of 2,088 | 16 | 11.3 | $565K | 85 | 3 |
| Tire shops | 42 | #973 of 1,530 | 6 | 4.2 | $2.3M | 92 | 3 |
| Insurance agencies | 42 | #1,391 of 2,272 | 15 | 10.6 | $1.5M | 118 | 10 |
| Salons, barbers and spas | 37 | #1,863 of 2,385 | 63 | 44.5 | $192K | 90 | 7 |
| Nail salons | 35 | #1,043 of 1,328 | 7 | 4.9 | $1.7M | 103 | Under 3 |
| Bakeries and dessert shops | 35 | #1,468 of 1,889 | 12 | 8.5 | $3.9M | 93 | 7 |
| Convenience stores | 35 | #1,638 of 2,261 | 14 | 9.9 | $5.6M | 71 | Under 3 |
| Fast food and sandwich shops | 35 | #1,667 of 2,222 | 19 | 13.4 | $2.4M | 80 | 25 |
| Gas stations | 35 | #1,797 of 2,358 | 27 | 19.1 | $1.3M | 56 | 12 |
| Restaurants and cafes | 35 | #1,830 of 2,405 | 137 | 96.8 | $338K | 91 | 52 |
| Lawn, cleaning and pest control | 34 | #1,449 of 1,771 | 11 | 7.8 | $1.4M | 82 | 16 |
| Sit-down restaurants | 34 | #1,891 of 2,405 | 81 | 57.2 | $572K | 86 | 20 |
| Hair salons | 30 | #2,025 of 2,339 | 36 | 25.4 | $335K | 78 | 7 |
| Child care and preschools | 29 | #1,362 of 1,611 | 9 | 6.4 | $454K | 45 | 5 |
| Pizza | 24 | #1,935 of 2,090 | 21 | 14.8 | $2.2M | 43 | 25 |
| Veterinarians | 17 | #1,411 of 1,485 | 8 | 5.7 | $1.2M | 45 | 5 |
| Real estate agents and brokers | 17 | #2,173 of 2,176 | 35 | 24.7 | Index only | 93 | 19 |
| Barbershops | 16 | #1,263 of 1,356 | 13 | 9.2 | $929K | 49 | Under 3 |
| Martial arts and dance studios | 14 | #1,296 of 1,334 | 8 | 5.7 | $1.1M | 56 | Under 3 |
| Real estate | 14 | #2,228 of 2,229 | 48 | 33.9 | Index only | 85 | 36 |
| House cleaning | 8 | #846 of 847 | 6 | 4.2 | $2.5M | 40 | 12 |
| Property management | 7 | #909 of 910 | 9 | 6.4 | Index only | 35 | 14 |
| Physical therapy | Not scored | Not scored | 4 | 2.8 | $4.4M | 183 | 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.1 | $4.6M | 183 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.1 | $4.6M | 150 | 3 |
| Laundromats | Not scored | Not scored | 3 | 2.1 | $7.9M | 64 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.1 | Index only | 151 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.1 | $3.3M | 73 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.4 | $16.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.4 | $596K | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.4 | $4.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.4 | $16.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $13.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Geary County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.8M | $977 | 102 |
| Gasoline and other fuels | $36.3M | $2,564 | 99 |
| Food away from home | $46.4M | $3,274 | 80 |
| Groceries | $78M | $5,510 | 87 |
| Personal care products and services | $12.1M | $853 | 85 |
| Child care and other personal services | $4.1M | $288 | 50 |
| Memberships, classes and admissions | $9M | $639 | 65 |
| Medical and dental services | $17.6M | $1,240 | 96 |
| Pets | $9.9M | $697 | 77 |
| Clothing, shoes and related services | $23.8M | $1,684 | 82 |
| Vehicle insurance | $22.2M | $1,567 | 80 |
| Home repairs, maintenance and insurance | $33.6M | $2,373 | 79 |
| Lawn care, cleaning and other household services | $15.2M | $1,072 | 76 |
| Rent and homeowner costs | $177.1M | $12,510 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Geary County
- Population, 2025 estimate
- 36,338−1.2% since 2020
- Households
- 14,158
- Median age
- 28.6
- Homes lived in by their owners
- 44%
- Vehicles per household
- 1.8
- Land area
- 385 sq. mi.
- People per square mile
- 93
- Median household income
- $59,317+11.6% vs. 2015–2019, before inflation
- Average household income
- $70,877
- Median home value
- $172,700
- Jobs located here
- 9,470
- Daytime population
- 34,100Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Geary County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Geary County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kansas 8
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- Clay County, KS8,048 people
- Morris County, KS5,340 people
- Pottawatomie County, KS26,204 people
- Wabaunsee County, KS7,009 people
- Saline County, KS53,668 people
- Ottawa County, KS5,819 people
Questions
How fast is Geary County, KS growing?
Population estimates put Geary County at 36,338 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 14,158 households. Against the 2015–2019 survey, median household income rose 11.6%, before inflation.
How much do households in Geary County, KS spend?
Households in Geary County spend about $177.1M a year on rent and homeowner costs, $78M on groceries and $46.4M on food away from home. Relative to the U.S., household spending in Geary County runs highest on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and lowest on child care and other personal services (50).
Which business types have the highest market scores in Geary County, KS?
Of the business types scored in Geary County, dentists and orthodontists (75), primary care and pediatric clinics (68) and medical and dental practices (67) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #139 of 1,886 scored counties.
How does Geary County, KS compare with the U.S.?
Median household income in Geary County is $59,317, 27% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $172,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (85% above the U.S. rate) and lowest for medical and dental practices (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Geary County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Geary County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Geary County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Geary County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.