Small-town market profile · Kansas
Ottawa, KS area market data
How the Ottawa area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,299
- +1.1% since 2020
- Households
- 10,409
- Median household income
- $77,207
- +36.5% vs. 2015–2019, before inflation
- Median home value
- $198,700
- Jobs located here
- 10,357
- Highest market score
- 84
- Doctors, dentists and clinics, #16 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Ottawa area by name and distance, and the households and spending within reach. Or open the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Ottawa area has an estimated 26,299 people and 10,409 households. Population estimates show the Ottawa area grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Ottawa area is $77,207, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.5%, before inflation.
Relative to the U.S., household spending in the Ottawa area runs highest on vehicle maintenance and repairs (an index of 129, where 100 is the U.S. average) and lowest on child care and other personal services (61).
Of the business types scored in the Ottawa area, medical and dental practices (84), convenience stores (79) and grocery and convenience stores (77) have the highest Groundwork market scores. For medical and dental practices, that ranks #16 of 538 scored small-town markets.
The Ottawa area is made up of one county, Franklin County. Against the U.S., map listings per household run highest for gas stations (94% above the U.S. rate) and lowest for medical and dental practices (47% below the U.S. rate).
All 56 business types in the Ottawa area
Highest Groundwork market score first. Each score compares the Ottawa area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 84 | #16 of 538 | 47 | 45.2 | $301K | 197 | 16 |
| Convenience stores | 79 | #26 of 529 | 6 | 5.8 | $10.3M | 130 | Under 3 |
| Grocery and convenience stores | 77 | #30 of 538 | 17 | 16.3 | $3.6M | 107 | Under 3 |
| Fast food and sandwich shops | 77 | #43 of 537 | 9 | 8.6 | $4.3M | 141 | 17 |
| Clothing, shoes and laundry | 70 | #95 of 536 | 15 | 14.4 | $1.3M | 147 | 4 |
| Grocery stores | 69 | #79 of 506 | 6 | 5.8 | $10.3M | 110 | Under 3 |
| Restaurants and cafes | 69 | #85 of 538 | 93 | 89.3 | $416K | 112 | 41 |
| Gyms | 68 | #62 of 506 | 6 | 5.8 | $1.3M | 103 | Under 3 |
| Gyms, studios and classes | 67 | #79 of 535 | 11 | 10.6 | $733K | 111 | Under 3 |
| Dentists and orthodontists | 67 | #105 of 526 | 12 | 11.5 | $1.2M | 120 | 4 |
| Clothing and shoe stores | 67 | #121 of 536 | 12 | 11.5 | $1.6M | 127 | 4 |
| Coffee shops and cafes | 66 | #96 of 529 | 9 | 8.6 | $4.3M | 116 | 4 |
| Auto repair and car care | 64 | #134 of 538 | 44 | 42.3 | $292K | 109 | 21 |
| Spas and skin care | 63 | #121 of 504 | 8 | 7.7 | $1.2M | 141 | Under 3 |
| Salons, barbers and spas | 61 | #135 of 538 | 35 | 33.6 | $282K | 133 | 8 |
| Bakeries and dessert shops | 58 | #177 of 507 | 10 | 9.6 | $3.9M | 93 | 4 |
| Sit-down restaurants | 58 | #184 of 538 | 52 | 50.0 | $744K | 112 | 20 |
| Gas stations | 57 | #201 of 536 | 22 | 21.1 | $1.5M | 64 | 13 |
| Auto repair shops | 56 | #207 of 538 | 29 | 27.9 | $444K | 100 | 17 |
| Home repair trades | 55 | #202 of 526 | 12 | 11.5 | $2.2M | 91 | 14 |
| Hair salons | 55 | #214 of 538 | 22 | 21.1 | $449K | 104 | 6 |
| Pet grooming and boarding | 54 | #164 of 387 | 5 | 4.8 | $1.7M | 66 | Under 3 |
| Pet businesses | 54 | #226 of 527 | 14 | 13.4 | $599K | 68 | Under 3 |
| Insurance agencies | 51 | #260 of 537 | 19 | 18.3 | $1.1M | 85 | 6 |
| Collision repair and body shops | 50 | #188 of 387 | 5 | 4.8 | $2.6M | 83 | 5 |
| HVAC and plumbing | 50 | #241 of 476 | 7 | 6.7 | $3.8M | 80 | 8 |
| Child care and preschools | 49 | #239 of 454 | 7 | 6.7 | $525K | 52 | 3 |
| Chiropractors | 47 | #238 of 426 | 8 | 7.7 | $1.8M | 74 | 4 |
| Lawn, cleaning and pest control | 47 | #262 of 481 | 10 | 9.6 | $1.2M | 73 | 7 |
| Real estate agents and brokers | 47 | #308 of 533 | 22 | 21.1 | Index only | 117 | 4 |
| Pizza | 46 | #303 of 520 | 16 | 15.4 | $2.4M | 48 | 17 |
| Real estate | 44 | #331 of 536 | 23 | 22.1 | Index only | 141 | 12 |
| Veterinarians | 40 | #271 of 398 | 6 | 5.8 | $1.4M | 51 | Under 3 |
| Landscaping and lawn care | 37 | #295 of 399 | 8 | 7.7 | $1.5M | 52 | 7 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.8 | $3.2M | 128 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.8 | $2M | 100 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.8 | $3.5M | 147 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.8 | $3.5M | 199 | 5 |
| Barbershops | Not scored | Not scored | 3 | 2.9 | $3.3M | 175 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.9 | $503K | 74 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.9 | $4.7M | 151 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.9 | $8.9M | 105 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.9 | $4.3M | 171 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.9 | $13.3M | Too few | 6 |
| House cleaning | Not scored | Not scored | 2 | 1.9 | $6.1M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.9 | $4.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $19.4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $19.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.0 | $8.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $8.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Ottawa area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.9M | $1,236 | 129 |
| Gasoline and other fuels | $33.3M | $3,201 | 123 |
| Food away from home | $38.7M | $3,717 | 91 |
| Groceries | $61.6M | $5,917 | 94 |
| Personal care products and services | $9.9M | $949 | 94 |
| Child care and other personal services | $3.7M | $353 | 61 |
| Memberships, classes and admissions | $8.1M | $774 | 79 |
| Medical and dental services | $14.2M | $1,360 | 106 |
| Pets | $8.4M | $805 | 89 |
| Clothing, shoes and related services | $19.4M | $1,862 | 91 |
| Vehicle insurance | $20.2M | $1,941 | 99 |
| Home repairs, maintenance and insurance | $26.6M | $2,557 | 85 |
| Lawn care, cleaning and other household services | $12.2M | $1,170 | 83 |
| Rent and homeowner costs | $140.3M | $13,480 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Ottawa area
- Population, 2025 estimate
- 26,299+1.1% since 2020
- Households
- 10,409
- Median age
- 40.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.2
- Land area
- 572 sq. mi.
- People per square mile
- 46
- Median household income
- $77,207+36.5% vs. 2015–2019, before inflation
- Average household income
- $86,587
- Median home value
- $198,700
- Jobs located here
- 10,357
- Daytime population
- 23,076Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ottawa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Ottawa area 1
- Franklin County, KS26,106 people
Other markets based in Kansas 12
- Wichita, KS metro area652,622 people
- Topeka, KS metro area232,468 people
- Manhattan, KS metro area133,965 people
- Lawrence, KS metro area120,302 people
- Hutchinson, KS area61,553 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Garden City, KS area38,084 people
- Emporia, KS area34,747 people
- Arkansas City-Winfield, KS area34,411 people
- Dodge City, KS area34,074 people
- McPherson, KS area30,205 people
Questions
How fast is the Ottawa, KS area growing?
Population estimates put the Ottawa area at 26,299 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 10,409 households. Median household income rose 36.5% from the 2015–2019 survey, before inflation.
How much do households in the Ottawa, KS area spend?
Households in the Ottawa area spend about $140.3M a year on rent and homeowner costs, $61.6M on groceries and $38.7M on food away from home. Set against the U.S., households in the Ottawa area spend the most on vehicle maintenance and repairs (an index of 129, where 100 is the U.S. average) and the least on child care and other personal services (61).
Which business types have the highest market scores in the Ottawa, KS area?
The highest Groundwork market scores in the Ottawa area are for medical and dental practices (84), convenience stores (79) and grocery and convenience stores (77). The Ottawa area ranks #16 of 538 scored small-town markets for medical and dental practices.
How does the Ottawa, KS area compare with the U.S.?
The median household income in the Ottawa area is $77,207 a year, 4% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $198,700, against $332,700 for the U.S. For its number of households, the Ottawa area has the most map listings, relative to the U.S., for gas stations (94% above the U.S. rate) and the fewest for medical and dental practices (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in the Ottawa area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ottawa area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Ottawa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.