Groundwork

Food and drink · Small-town market · Kansas

Bakeries and dessert shops in the McPherson, KS area

Competitor counts, household spending and official business counts for bakeries and dessert shops in the McPherson, KS area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #303 of 507 scored small-town markets
#4 of 12 scored small-town markets based in Kansas

Listings
12
2 chain locations (17%)
Official establishments
8
All snack bars and retail bakeries
Household spending a year
$46.5M
On food away from home · $3,822 a household
Spending per listing
$3.9M
7% below the U.S.
Listings per 10k households
9.9
In line with the U.S.
Population, 2025
30,064
−0.4% since 2020

See the bakeries and dessert shops around any address in the McPherson area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the McPherson area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $3,822 per household (6% below the U.S. average), households in the McPherson area spend about $46.5M a year on food away from home. That is about $3.9M of household spending for each shop on map listings, 7% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

There are 12 bakeries and dessert shops on map listings in the McPherson area as of September 2026. 2 of them (17%) are chain locations, against 35% across the U.S. That comes to 9.9 for every 10,000 households, in line with the U.S. rate of 9.8.

In 2023, official counts showed 8 businesses with payroll in the McPherson area classed as snack bars and retail bakeries. That is one for every 1,520 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.

Population estimates put the population change in the McPherson area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. The Groundwork market score for bakeries and dessert shops in the McPherson area is 45 (lower middle), #303 of 507 scored small-town markets and #4 of 12 scored small-town markets based in Kansas.

How the McPherson area compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in McPherson, KS area compared with Kansas and the U.S.
MeasureMcPherson areaKansasU.S.
Listings per 10k households9.98.79.8
Spending per listing$3.9M$4.5M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,5201,6561,369
Official establishment growth, 2019–2023n/a+43.5%+24.6%
Population growth, 2020–2025−0.4%+1.3%+3.1%
Spending per household on food away from home$3,822$3,910$4,070
Median household income$78,851$74,275$80,734
Groundwork market score4549

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8All snack bars and retail bakeries
Employees, 2023
93
Annual payroll, 2023
$946K
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
122 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in the McPherson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the McPherson area

Population, 2025 estimate
30,064−0.4% since 2020
Households
12,162
Median age
40.2
Homes lived in by their owners
75%
Vehicles per household
2.1
Land area
898 sq. mi.
People per square mile
34
Median household income
$78,851+33.4% vs. 2015–2019, before inflation
Average household income
$92,169
Median home value
$211,200
Jobs located here
16,543
Daytime population
32,591Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the McPherson area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

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Bakeries and dessert shops across Kansas

Every Kansas market ranked →

The highest-scoring small-town markets in Kansas for bakeries and dessert shops, numbered among those based in Kansas, with the McPherson area marked.

Top small-town markets in Kansas

Small-town markets in Kansas ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Arkansas City-Winfield, KS6564.5$7.5M−0.4%#90 of 507
2Ottawa, KS58109.6$3.9M+1.1%#177 of 507
3Salina, KS52197.6$4.7M−1.4%#231 of 507
4McPherson, KS45129.9$3.9M−0.4%#303 of 507
5Hutchinson, KS42228.6$3.9M−0.6%#331 of 507
6Hays, KS411310.6$3.3M+0.4%#353 of 507
7Atchison, KS4058.7$3.9M−0.9%#356 of 507
8Pittsburg, KS371610.1$3.2M+0.1%#394 of 507
9Great Bend, KS301110.6$3.2M−2.5%#449 of 507
10Emporia, KS271711.6$2.8M+0.4%#464 of 507

Other business types in the McPherson area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many bakeries and dessert shops are in the McPherson, KS area?

As of September 2026, map listings count 12 bakeries and dessert shops in the McPherson area. 2 of them (17%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 8 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.

How much do households in the McPherson, KS area spend on food away from home?

About $46.5M a year, or $3,822 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 12 bakeries and dessert shops on map listings, it comes to $3.9M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 12,162 households in the McPherson area and national spending patterns by income.

How does the McPherson, KS area compare with the U.S. for bakeries and dessert shops?

The McPherson area has 9.9 bakeries and dessert shops per 10,000 households, in line with the U.S. rate of 9.8. Spending per shop is $3.9M, 7% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the McPherson area would have about 11, against 12 on map listings. There is one business with payroll in the industry for every 1,520 households, against one for every 1,369 across the U.S.

How fast is the McPherson, KS area growing?

Population estimates put the McPherson area at 30,064 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 12,162 households. The median household income in the McPherson area is $78,851 a year, 2% below the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The McPherson area scores 45 for bakeries and dessert shops (lower middle), #303 of 507 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the McPherson area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the McPherson area

Screening a site or an acquisition in the McPherson area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.