County profile · Kansas
McPherson County, KS market data
Population, household spending and competition for 56 business types in McPherson County, each scored against other counties.
- Population, 2025
- 30,064
- −0.4% since 2020
- Households
- 12,162
- Median household income
- $78,851
- +33.4% vs. 2015–2019, before inflation
- Median home value
- $211,200
- Jobs located here
- 16,543
- Highest market score
- 71
- Spas and skin care, #188 of 1,769 scored counties
A site report maps the competitors on map listings around any address in McPherson County by name and distance, and the households and spending within reach. Or open the report at the center of McPherson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,064 people live in McPherson County, in 12,162 households. Population estimates show McPherson County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The median household income in McPherson County is $78,851 a year, 2% below the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in McPherson County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in McPherson County are for spas and skin care studios (71), primary care and pediatric clinics (69) and gas stations (66). McPherson County ranks #188 of 1,769 scored counties for spas and skin care studios.
McPherson County is part of the McPherson area. For its number of households, McPherson County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.1 times the U.S. rate) and the fewest for medical and dental practices (37% below the U.S. rate).
All 56 business types in McPherson County
Highest Groundwork market score first. Each score compares McPherson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Spas and skin care | 71 | #188 of 1,769 | 5 | 4.1 | $2.4M | 271 | Under 3 |
| Primary care and pediatrics | 69 | #274 of 1,656 | 6 | 4.9 | $2.8M | 158 | 11 |
| Gas stations | 66 | #516 of 2,358 | 13 | 10.7 | $2.9M | 121 | 12 |
| Hair salons | 59 | #725 of 2,339 | 22 | 18.1 | $539K | 125 | 6 |
| Clothing, shoes and laundry | 58 | #782 of 2,210 | 20 | 16.4 | $1.2M | 133 | 5 |
| Sit-down restaurants | 58 | #816 of 2,405 | 57 | 46.9 | $815K | 123 | 19 |
| Grocery and convenience stores | 58 | #879 of 2,402 | 28 | 23.0 | $2.6M | 77 | 5 |
| Dentists and orthodontists | 57 | #681 of 1,886 | 12 | 9.9 | $1.4M | 143 | 9 |
| Grocery stores | 57 | #768 of 2,070 | 7 | 5.8 | $10.4M | 112 | 5 |
| Salons, barbers and spas | 57 | #776 of 2,385 | 39 | 32.1 | $304K | 143 | 10 |
| Fast food and sandwich shops | 57 | #855 of 2,222 | 14 | 11.5 | $3.3M | 109 | 22 |
| Clothing and shoe stores | 56 | #820 of 2,087 | 15 | 12.3 | $1.6M | 123 | 5 |
| Restaurants and cafes | 53 | #1,052 of 2,405 | 112 | 92.1 | $415K | 112 | 49 |
| Doctors, dentists and clinics | 52 | #1,075 of 2,394 | 65 | 53.4 | $260K | 170 | 42 |
| Martial arts and dance studios | 51 | #629 of 1,334 | 5 | 4.1 | $2M | 101 | Under 3 |
| Convenience stores | 48 | #1,198 of 2,261 | 13 | 10.7 | $5.6M | 71 | Under 3 |
| Pet grooming and boarding | 46 | #815 of 1,461 | 5 | 4.1 | $2M | 79 | Under 3 |
| Optometrists and eye care | 45 | #790 of 1,302 | 5 | 4.1 | $3.4M | 108 | 4 |
| Child care and preschools | 45 | #950 of 1,611 | 5 | 4.1 | $934K | 93 | 7 |
| Gyms, studios and classes | 45 | #1,316 of 2,088 | 19 | 15.6 | $538K | 81 | 4 |
| Funeral homes | 42 | #925 of 1,472 | 6 | 4.9 | $361K | 53 | 4 |
| Bakeries and dessert shops | 41 | #1,250 of 1,889 | 12 | 9.9 | $3.9M | 93 | 8 |
| Pet businesses | 41 | #1,484 of 2,200 | 18 | 14.8 | $562K | 64 | 6 |
| Real estate agents and brokers | 40 | #1,582 of 2,176 | 26 | 21.4 | Index only | 119 | 8 |
| Car washes and detailing | 38 | #1,041 of 1,451 | 8 | 6.6 | $1.8M | 73 | 3 |
| Pizza | 37 | #1,573 of 2,090 | 18 | 14.8 | $2.6M | 51 | 22 |
| Auto repair and car care | 36 | #1,810 of 2,401 | 68 | 55.9 | $216K | 80 | 25 |
| Coffee shops and cafes | 35 | #1,588 of 2,063 | 16 | 13.2 | $2.9M | 78 | 8 |
| Barbershops | 34 | #1,036 of 1,356 | 9 | 7.4 | $1.3M | 70 | Under 3 |
| Auto repair shops | 34 | #1,887 of 2,378 | 42 | 34.5 | $350K | 79 | 20 |
| Gyms | 33 | #1,427 of 1,792 | 13 | 10.7 | $786K | 60 | 4 |
| Real estate | 32 | #2,003 of 2,229 | 35 | 28.8 | Index only | 111 | 19 |
| Chiropractors | 25 | #1,370 of 1,490 | 13 | 10.7 | $1.3M | 54 | 10 |
| Lawn, cleaning and pest control | 24 | #1,691 of 1,771 | 17 | 14.0 | $862K | 51 | 17 |
| Home repair trades | 24 | #1,949 of 2,057 | 22 | 18.1 | $1.5M | 60 | 27 |
| Electricians | 23 | #1,072 of 1,160 | 6 | 4.9 | $5.4M | 45 | 10 |
| Mortgage brokers and lenders | 22 | #856 of 887 | 6 | 4.9 | Index only | 72 | 3 |
| Veterinarians | 22 | #1,355 of 1,485 | 8 | 6.6 | $1.3M | 46 | 6 |
| Landscaping and lawn care | 22 | #1,430 of 1,493 | 12 | 9.9 | $1.2M | 42 | 12 |
| Insurance agencies | 19 | #2,093 of 2,272 | 24 | 19.7 | $946K | 75 | 22 |
| HVAC and plumbing | 18 | #1,670 of 1,707 | 14 | 11.5 | $2.3M | 48 | 17 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.3 | $3.7M | 119 | 5 |
| Nail salons | Not scored | Not scored | 3 | 2.5 | $4M | 237 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.5 | $4.9M | 36 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.5 | $4.9M | 48 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.5 | $5.6M | 234 | 8 |
| House cleaning | Not scored | Not scored | 2 | 1.6 | $7.3M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $11.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.6 | $16.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.6 | $7.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $23.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $10.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $10.2M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in McPherson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.7M | $1,208 | 126 |
| Gasoline and other fuels | $37.5M | $3,084 | 119 |
| Food away from home | $46.5M | $3,822 | 94 |
| Groceries | $73.1M | $6,008 | 95 |
| Personal care products and services | $11.9M | $976 | 97 |
| Child care and other personal services | $4.7M | $384 | 66 |
| Memberships, classes and admissions | $10.2M | $841 | 85 |
| Medical and dental services | $16.9M | $1,389 | 108 |
| Pets | $10.1M | $832 | 91 |
| Clothing, shoes and related services | $23.4M | $1,923 | 94 |
| Vehicle insurance | $22.7M | $1,866 | 95 |
| Home repairs, maintenance and insurance | $32.3M | $2,654 | 88 |
| Lawn care, cleaning and other household services | $14.7M | $1,205 | 85 |
| Rent and homeowner costs | $168.3M | $13,835 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McPherson County
- Population, 2025 estimate
- 30,064−0.4% since 2020
- Households
- 12,162
- Median age
- 40.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 898 sq. mi.
- People per square mile
- 34
- Median household income
- $78,851+33.4% vs. 2015–2019, before inflation
- Average household income
- $92,169
- Median home value
- $211,200
- Jobs located here
- 16,543
- Daytime population
- 32,591Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McPherson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McPherson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Saline County, KS53,668 people
- Rice County, KS9,350 people
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- Dickinson County, KS18,445 people
- Ottawa County, KS5,819 people
Questions
How fast is McPherson County, KS growing?
Population estimates put McPherson County at 30,064 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 12,162 households. Against the 2015–2019 survey, median household income rose 33.4%, before inflation.
How much do households in McPherson County, KS spend?
Households in McPherson County spend about $168.3M a year on rent and homeowner costs, $73.1M on groceries and $46.5M on food away from home. Relative to the U.S., household spending in McPherson County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in McPherson County, KS?
Of the business types scored in McPherson County, spas and skin care studios (71), primary care and pediatric clinics (69) and gas stations (66) have the highest Groundwork market scores. For spas and skin care studios, that ranks #188 of 1,769 scored counties.
How does McPherson County, KS compare with the U.S.?
Median household income in McPherson County is $78,851, 2% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $211,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.1 times the U.S. rate) and lowest for medical and dental practices (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in McPherson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McPherson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in McPherson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McPherson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.