Groundwork

Funeral services · Small-town market · Kansas

Funeral homes in the McPherson, KS area

How the McPherson, KS area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #190 of 365 scored small-town markets
#3 of 6 scored small-town markets based in Kansas

Listings
6
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$2.2M
On funerals · $178 a household
Spending per listing
$361K
47% below the U.S.
Listings per 10k households
4.9
2.3 times the U.S.
Population, 2025
30,064
−0.4% since 2020

See the funeral homes around any address in the McPherson area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the McPherson area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on funerals in the McPherson area comes to about $2.2M a year: $178 per household, 25% above the U.S. average. That works out to $361K per home, 47% below the U.S. figure of $679K.

There are 6 funeral homes on map listings in the McPherson area as of September 2026. None of them are chain locations, against 10% across the U.S. That is 4.9 per 10,000 households, 2.3 times the U.S. rate of 2.1.

Official counts show 4 businesses with payroll classed as funeral homes and funeral services in the McPherson area in 2023. That is one for every 3,041 households, against one for every 8,510 across the U.S.

Between 2020 and 2025, the population of the McPherson area declined 0.4%, against +3.1% for the U.S. The McPherson area scores 47 (lower middle) on the Groundwork market score for funeral homes, ranking #190 of 365 scored small-town markets and #3 of 6 scored small-town markets based in Kansas.

How the McPherson area compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in McPherson, KS area compared with Kansas and the U.S.
MeasureMcPherson areaKansasU.S.
Listings per 10k households4.92.92.1
Spending per listing$361K$479K$679K
Households per official establishment3,0415,1728,510
Official establishment growth, 2019–2023n/a−5.4%−1.7%
Population growth, 2020–2025−0.4%+1.3%+3.1%
Spending per household on funerals$178$138$143
Median household income$78,851$74,275$80,734
Groundwork market score4720

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
29
Annual payroll, 2023
$650K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the McPherson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the McPherson area

Population, 2025 estimate
30,064−0.4% since 2020
Households
12,162
Median age
40.2
Homes lived in by their owners
75%
Vehicles per household
2.1
Land area
898 sq. mi.
People per square mile
34
Median household income
$78,851+33.4% vs. 2015–2019, before inflation
Average household income
$92,169
Median home value
$211,200
Jobs located here
16,543
Daytime population
32,591Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the McPherson area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the McPherson area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Kansas

Every Kansas market ranked →

The highest-scoring small-town markets in Kansas for funeral homes, numbered among those based in Kansas, with the McPherson area marked.

Top small-town markets in Kansas

Small-town markets in Kansas ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hutchinson, KS7883.1$546K−0.6%#35 of 365
2Salina, KS6872.8$543K−1.4%#72 of 365
3McPherson, KS4764.9$361K−0.4%#190 of 365
4Great Bend, KS3454.8$344K−2.5%#285 of 365
5Hays, KS3454.1$327K+0.4%#287 of 365
6Pittsburg, KS2963.8$336K+0.1%#317 of 365

Other business types in the McPherson area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the McPherson, KS area?

As of September 2026, map listings count 6 funeral homes in the McPherson area. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the McPherson, KS area spend on funerals?

About $2.2M a year, or $178 per household. That is 25% above the U.S. average (an index of 125, where 100 is the U.S. average). Spread across the 6 funeral homes on map listings, it comes to $361K per home. It is estimated from the incomes of the 12,162 households in the McPherson area and national spending patterns by income.

How does the McPherson, KS area compare with the U.S. for funeral homes?

The McPherson area has 4.9 funeral homes per 10,000 households, 2.3 times the U.S. rate of 2.1. Spending per home is $361K, 47% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the McPherson area would have about 3, against 6 on map listings. There is one business with payroll in the industry for every 3,041 households, against one for every 8,510 across the U.S.

How fast is the McPherson, KS area growing?

Population estimates put the McPherson area at 30,064 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 12,162 households. The median household income in the McPherson area is $78,851 a year, 2% below the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The McPherson area scores 47 for funeral homes (lower middle), #190 of 365 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the McPherson area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the McPherson area

Screening a site or an acquisition in the McPherson area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the McPherson area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.