Pets · County · Indiana
Pet stores in Vigo County, IN
How Vigo County, IN compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #842 of 974 scored counties
#28 of 32 scored counties in Indiana
- Listings
- 11
- 5 chain locations (45%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $29.6M
- On pets · $699 a household
- Spending per listing
- $2.7M
- 40% below the U.S.
- Listings per 10k households
- 2.6
- 30% above the U.S.
- Population, 2025
- 106,512
- +0.4% since 2020
See the pet stores around any address in Vigo County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vigo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Vigo County scores 26 (lower middle) on the Groundwork market score for pet stores, ranking #842 of 974 scored counties and #28 of 32 scored counties in Indiana. That puts it in the bottom quarter of counties.
At $699 per household (23% below the U.S. average), households in Vigo County spend about $29.6M a year on pets. That is about $2.7M of household spending for each store on map listings, 40% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
Vigo County has 11 pet stores on map listings as of September 2026. Chain locations make up 45% of them, against 38% across the U.S. Per 10,000 households, that is 2.6, 30% above the U.S. rate of 2.0.
The official count of businesses with payroll classed as pet and pet supplies stores in Vigo County was 4 in 2023. That is one for every 10,600 households, against one for every 13,024 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $4.9M has gone to businesses classed as pet and pet supplies stores in Vigo County. Between 2020 and 2025, the population of Vigo County grew 0.4%, slower than the U.S. (+3.1%).
How Vigo County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vigo County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 1.9 | 2.0 |
| Spending per listing | $2.7M | $4.4M | $4.5M |
| Households per official establishment | 10,600 | 15,089 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | −2.2% | −1.6% |
| Population growth, 2020–2025 | +0.4% | +2.7% | +3.1% |
| Spending per household on pets | $699 | $825 | $909 |
| Median household income | $52,976 | $71,957 | $80,734 |
| Groundwork market score | 26 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 4
- Employees, 2023
- 72
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 115 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $4.9M
SBA-backed loans to businesses classed as pet and pet supplies stores in Vigo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vigo County
- Population, 2025 estimate
- 106,512+0.4% since 2020
- Households
- 42,399
- Median age
- 37.5
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 404 sq. mi.
- People per square mile
- 263
- Median household income
- $52,976+17.1% vs. 2015–2019, before inflation
- Average household income
- $73,677
- Median home value
- $148,500
- Jobs located here
- 44,404
- Daytime population
- 108,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vigo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Vigo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for pet stores, numbered among those based in Indiana, with Vigo County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Johnson County, IN | 84 | 10 | 1.6 | $5.9M | +7.4% | #27 of 974 |
| 2Hendricks County, IN | 73 | 9 | 1.3 | $7.5M | +10.2% | #120 of 974 |
| 3Hamilton County, IN | 68 | 32 | 2.3 | $5M | +10.9% | #197 of 974 |
| 4Bartholomew County, IN | 67 | 5 | 1.5 | $5.8M | +4.3% | #208 of 974 |
| 5Tippecanoe County, IN | 66 | 8 | 1.1 | $7.2M | +2.2% | #219 of 974 |
| 6Marion County, IN | 64 | 57 | 1.4 | $5.6M | +1.6% | #245 of 974 |
| 7Lake County, IN | 63 | 28 | 1.4 | $5.8M | +1.1% | #264 of 974 |
| 8Morgan County, IN | 60 | 5 | 1.8 | $4.9M | +4.4% | #314 of 974 |
| 9Hancock County, IN | 59 | 10 | 3.0 | $3.2M | +13.5% | #342 of 974 |
| 10Allen County, IN | 56 | 32 | 2.0 | $4M | +4.2% | #387 of 974 |
| 28Vigo County, IN | 26 | 11 | 2.6 | $2.7M | +0.4% | #842 of 974 |
Other business types in Vigo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses26
- Veterinarians39
- Pet grooming and boarding20
- Pet stores26
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Vigo County, IN?
Map listings as of September 2026 show 11 pet stores in Vigo County. 5 of them (45%) are chain locations. The listings count pet stores. Official counts show 4 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in Vigo County, IN spend on pets?
About $29.6M a year, or $699 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 11 pet stores on map listings, it comes to $2.7M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 42,399 households in Vigo County and national spending patterns by income.
How does Vigo County, IN compare with the U.S. for pet stores?
Vigo County has 2.6 pet stores per 10,000 households, 30% above the U.S. rate of 2.0. Spending per store is $2.7M, 40% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Vigo County would have about 7, against 11 on map listings. There is one business with payroll in the industry for every 10,600 households, against one for every 13,024 across the U.S.
How fast is Vigo County, IN growing?
Population estimates put Vigo County at 106,512 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 42,399 households. The median household income in Vigo County is $52,976 a year, 34% below the U.S. median of $80,734. That rose 17.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vigo County scores 26 for pet stores (lower middle), #842 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vigo County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Vigo County
Screening a site or an acquisition in Vigo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vigo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.