Groundwork

Home services · Small-town market · Indiana

House cleaning businesses in the Crawfordsville, IN area

The house cleaning businesses in the Crawfordsville, IN area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
1 chain location (25%)
Official establishments
16
−23.8% since 2019
Household spending a year
$18.3M
On lawn care, cleaning and other household services · $1,175 a household
Spending per listing
$4.6M
28% below the U.S.
Listings per 10k households
2.6
18% above the U.S.
Population, 2025
38,954
+2.7% since 2020

See the house cleaning businesses around any address in the Crawfordsville area

The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Crawfordsville area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4 house cleaning businesses in the Crawfordsville area. That comes to 2.6 for every 10,000 households, 18% above the U.S. rate of 2.2.

Household spending on lawn care, cleaning and other household services in the Crawfordsville area comes to about $18.3M a year: $1,175 per household, 17% below the U.S. average. Spread across 4 house cleaning businesses, that is $4.6M per business, 28% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.

In 2023, official counts showed 16 businesses with payroll in the Crawfordsville area classed as janitorial and carpet cleaning services, down 23.8% from 2019. That is one for every 975 households, against one for every 1,735 across the U.S.

Population estimates put the population change in the Crawfordsville area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). With 4 house cleaning businesses on map listings, the Crawfordsville area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Crawfordsville area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

House cleaning in Crawfordsville, IN area compared with Indiana and the U.S.
MeasureCrawfordsville areaIndianaU.S.
Listings per 10k households2.61.92.2
Spending per listing$4.6M$6.4M$6.4M
Households per official establishment9751,9741,735
Official establishment growth, 2019–2023−23.8%+4.8%+6.6%
Population growth, 2020–2025+2.7%+2.7%+3.1%
Spending per household on lawn care, cleaning and other household services$1,175$1,211$1,414
Median household income$71,479$71,957$80,734
Groundwork market scoreNot scored45

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16−23.8% over the period
Employees, 2023
109
Annual payroll, 2023
$1.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
41 chain location
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Crawfordsville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Crawfordsville area

Population, 2025 estimate
38,954+2.7% since 2020
Households
15,602
Median age
40.9
Homes lived in by their owners
80%
Vehicles per household
2.0
Land area
505 sq. mi.
People per square mile
76
Median household income
$71,479+28.7% vs. 2015–2019, before inflation
Average household income
$88,874
Median home value
$171,800
Jobs located here
14,890
Daytime population
36,070Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Crawfordsville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.

Or open the report at the center of the Crawfordsville area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Other business types in the Crawfordsville area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many house cleaning businesses are in the Crawfordsville, IN area?

There are 4 house cleaning businesses on map listings in the Crawfordsville area as of September 2026. The listings count house cleaners and carpet cleaners. Official counts show 16 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 23.8% from 2019.

How much do households in the Crawfordsville, IN area spend on lawn care, cleaning and other household services?

About $18.3M a year, or $1,175 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 4 house cleaning businesses on map listings, it comes to $4.6M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 15,602 households in the Crawfordsville area and national spending patterns by income.

How does the Crawfordsville, IN area compare with the U.S. for house cleaning businesses?

The Crawfordsville area has 2.6 house cleaning businesses per 10,000 households, 18% above the U.S. rate of 2.2. Spending per business is $4.6M, 28% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, the Crawfordsville area would have about 3, against 4 on map listings. There is one business with payroll in the industry for every 975 households, against one for every 1,735 across the U.S. The official count fell 23.8% from 2019 to 2023, against +6.6% for the U.S.

How fast is the Crawfordsville, IN area growing?

Population estimates put the Crawfordsville area at 38,954 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 15,602 households. Median household income in the Crawfordsville area is $71,479, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Crawfordsville area has no market score for house cleaning businesses: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Crawfordsville area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for house cleaning businesses · All 56 business types in the Crawfordsville area

Screening a site or an acquisition in the Crawfordsville area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Crawfordsville area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.