Home services · County · Wisconsin
Home repair companies in Marathon County, WI
The home repair companies in Marathon County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,369 of 2,057 scored counties
#31 of 64 scored counties in Wisconsin
- Listings
- 78
- 2 chain locations (3%)
- Official establishments
- 100
- +12.4% since 2019
- Household spending a year
- $157.7M
- On home repairs, maintenance and insurance · $2,726 a household
- Spending per listing
- $2M
- 17% below the U.S.
- Listings per 10k households
- 13.5
- 9% above the U.S.
- Population, 2025
- 139,432
- +1.0% since 2020
See the home repair companies around any address in Marathon County
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 78 home repair companies in Marathon County. Chain locations make up 3% of them, against 4% across the U.S. Per 10,000 households, that is 13.5, 9% above the U.S. rate of 12.4.
At $2,726 per household (10% below the U.S. average), households in Marathon County spend about $157.7M a year on home repairs, maintenance and insurance. Spread across 78 home repair companies, that is $2M per company, 17% below the U.S. figure of $2.4M.
In 2023, official counts showed 100 businesses with payroll in Marathon County classed as plumbing, HVAC, electrical and roofing contractors, up 12.4% from 2019. That is one for every 579 households, against one for every 587 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in Marathon County.
Population estimates put the population change in Marathon County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). For home repair companies, Marathon County has a Groundwork market score of 43 (lower middle): #1,369 of 2,057 scored counties and #31 of 64 scored counties in Wisconsin.
How Marathon County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marathon County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 12.8 | 12.4 |
| Spending per listing | $2M | $2.1M | $2.4M |
| Households per official establishment | 579 | 635 | 587 |
| Official establishment growth, 2019–2023 | +12.4% | +5.4% | +9.6% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,726 | $2,759 | $3,018 |
| Median household income | $77,884 | $77,485 | $80,734 |
| Groundwork market score | 43 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 89 → 100+12.4% over the period
- Employees, 2023
- 1,028
- Annual payroll, 2023
- $74.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 782 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.2M
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in Marathon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marathon County
- Population, 2025 estimate
- 139,432+1.0% since 2020
- Households
- 57,866
- Median age
- 42.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,545 sq. mi.
- People per square mile
- 90
- Median household income
- $77,884+24.4% vs. 2015–2019, before inflation
- Average household income
- $97,899
- Median home value
- $219,600
- Jobs located here
- 72,449
- Daytime population
- 141,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marathon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for home repair companies, numbered among those based in Wisconsin, with Marathon County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Adams County, WI | 75 | 6 | 6.3 | $3.8M | +5.2% | #99 of 2,057 |
| 2Dane County, WI | 75 | 280 | 11.1 | $2.7M | +4.9% | #108 of 2,057 |
| 3Pierce County, WI | 72 | 16 | 10.1 | $2.9M | +3.1% | #164 of 2,057 |
| 4Calumet County, WI | 68 | 18 | 8.4 | $3.4M | +2.9% | #264 of 2,057 |
| 5Milwaukee County, WI | 66 | 261 | 6.7 | $3.8M | −1.5% | #320 of 2,057 |
| 6Kenosha County, WI | 65 | 72 | 10.4 | $2.7M | −0.4% | #367 of 2,057 |
| 7Ozaukee County, WI | 64 | 46 | 12.0 | $2.7M | +3.0% | #407 of 2,057 |
| 8Taylor County, WI | 63 | 5 | 6.2 | $4.1M | +0.9% | #427 of 2,057 |
| 9Vernon County, WI | 59 | 11 | 8.9 | $2.9M | +2.4% | #612 of 2,057 |
| 10Trempealeau County, WI | 58 | 12 | 9.6 | $2.8M | +1.1% | #655 of 2,057 |
| 31Marathon County, WI | 43 | 78 | 13.5 | $2M | +1.0% | #1,369 of 2,057 |
Other business types in Marathon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades43
- HVAC and plumbing39
- Electricians50
- Roofing and gutters55
- Lawn, cleaning and pest control44
- Landscaping and lawn care44
- House cleaning53
- Pest control48
Real estate
Funeral services
Questions
How many home repair companies are in Marathon County, WI?
There are 78 home repair companies on map listings in Marathon County as of September 2026. 2 of them (3%) are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 100 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, up 12.4% from 2019.
How much do households in Marathon County, WI spend on home repairs, maintenance and insurance?
About $157.7M a year, or $2,726 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 78 home repair companies on map listings, it comes to $2M per company. It is estimated from the incomes of the 57,866 households in Marathon County and national spending patterns by income.
How does Marathon County, WI compare with the U.S. for home repair companies?
Marathon County has 13.5 home repair companies per 10,000 households, 9% above the U.S. rate of 12.4. Spending per company is $2M, 17% below the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, Marathon County would have about 65, against 78 on map listings. There is one business with payroll in the industry for every 579 households, against one for every 587 across the U.S. The official count rose 12.4% from 2019 to 2023, against +9.6% for the U.S.
How fast is Marathon County, WI growing?
Population estimates put Marathon County at 139,432 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 57,866 households. Median household income in Marathon County is $77,884, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marathon County scores 43 for home repair companies (lower middle), #1,369 of 2,057 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marathon County. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in Marathon County
Screening a site or an acquisition in Marathon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.