Home services · Small-town market · Wisconsin
Home repair companies in the Shawano, WI area
Competitor counts, household spending and official business counts for home repair companies in the Shawano, WI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #141 of 526 scored small-town markets
#3 of 13 scored small-town markets based in Wisconsin
- Listings
- 20
- 0 chain locations (0%)
- Official establishments
- 22
- −4.3% since 2019
- Household spending a year
- $47M
- On home repairs, maintenance and insurance · $2,518 a household
- Spending per listing
- $2.3M
- 3% below the U.S.
- Listings per 10k households
- 10.7
- 14% below the U.S.
- Population, 2025
- 45,759
- +1.4% since 2020
See the home repair companies around any address in the Shawano area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Shawano area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 20 home repair companies in the Shawano area. None of them are chain locations, against 4% across the U.S. That is 10.7 per 10,000 households, 14% below the U.S. rate of 12.4.
Households in the Shawano area spend about $47M a year on home repairs, maintenance and insurance, or $2,518 per household, 17% below the U.S. average. That works out to $2.3M per company, 3% below the U.S. figure of $2.4M.
Official counts show 22 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in the Shawano area in 2023, down 4.3% from 2019. That is one for every 848 households, against one for every 587 across the U.S.
Between 2020 and 2025, the population of the Shawano area grew 1.4%, slower than the U.S. (+3.1%). For home repair companies, the Shawano area has a Groundwork market score of 60 (upper middle): #141 of 526 scored small-town markets and #3 of 13 scored small-town markets based in Wisconsin.
How the Shawano area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shawano area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 12.8 | 12.4 |
| Spending per listing | $2.3M | $2.1M | $2.4M |
| Households per official establishment | 848 | 635 | 587 |
| Official establishment growth, 2019–2023 | −4.3% | +5.4% | +9.6% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,518 | $2,759 | $3,018 |
| Median household income | $66,189 | $77,485 | $80,734 |
| Groundwork market score | 60 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22−4.3% over the period
- Employees, 2023
- 116
- Annual payroll, 2023
- $6.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 200 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Shawano area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Shawano area
- Population, 2025 estimate
- 45,759+1.4% since 2020
- Households
- 18,651
- Median age
- 44.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 1,251 sq. mi.
- People per square mile
- 36
- Median household income
- $66,189+20.0% vs. 2015–2019, before inflation
- Average household income
- $85,172
- Median home value
- $189,600
- Jobs located here
- 14,184
- Daytime population
- 36,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Shawano area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Shawano area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for home repair companies, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Shawano area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 66 | 36 | 12.1 | $2.2M | +2.2% | #88 of 526 |
| 2Menomonie, WI | 60 | 18 | 10.3 | $2.6M | +1.7% | #138 of 526 |
| 3Shawano, WI | 60 | 20 | 10.7 | $2.3M | +1.4% | #141 of 526 |
| 4Whitewater-Elkhorn, WI | 54 | 54 | 12.5 | $2.3M | +0.8% | #216 of 526 |
| 5Manitowoc, WI | 51 | 42 | 11.9 | $2.2M | +0.4% | #264 of 526 |
| 6Marinette, WI-MI | 49 | 31 | 10.5 | $2.3M | +0.3% | #283 of 526 |
| 7Beaver Dam, WI | 47 | 45 | 12.5 | $2.1M | −0.3% | #301 of 526 |
| Iron Mountain, MI-WI | 45 | 15 | 10.6 | $2.3M | +0.4% | #325 of 526 |
| 8Watertown-Fort Atkinson, WI | 39 | 60 | 17.2 | $1.6M | +0.3% | #394 of 526 |
| 9Baraboo, WI | 38 | 45 | 16.1 | $1.7M | +1.3% | #404 of 526 |
Other business types in the Shawano area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many home repair companies are in the Shawano, WI area?
The Shawano area has 20 home repair companies on map listings as of September 2026. None of them are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 22 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, down 4.3% from 2019.
How much do households in the Shawano, WI area spend on home repairs, maintenance and insurance?
About $47M a year, or $2,518 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 20 home repair companies on map listings, it comes to $2.3M per company. It is estimated from the incomes of the 18,651 households in the Shawano area and national spending patterns by income.
How does the Shawano, WI area compare with the U.S. for home repair companies?
The Shawano area has 10.7 home repair companies per 10,000 households, 14% below the U.S. rate of 12.4. Spending per company is $2.3M, 3% below the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, the Shawano area would have about 19, against 20 on map listings. There is one business with payroll in the industry for every 848 households, against one for every 587 across the U.S. The official count fell 4.3% from 2019 to 2023, against +9.6% for the U.S.
How fast is the Shawano, WI area growing?
Population estimates put the Shawano area at 45,759 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 18,651 households. Median household income in the Shawano area is $66,189, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Shawano area scores 60 for home repair companies (upper middle), #141 of 526 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Shawano area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Shawano area
Screening a site or an acquisition in the Shawano area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Shawano area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.